Marketing audit

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1) Marketing research:
   1.1 Market;
   1.2 Competitors;
   1.3 Product;
   1.4 Price;
   1.5 Information environment;
   1.6 Consumers (200 respondents);
   1.7 SWOT- analysis (company);
Midline recommendations

2) Marketing audit
   2.1 Mass media;
   2.2 Indoor advertising
   2.3 Outdoor advertising.

3) Marketing strategy:
   3.1 Priority goals setting for the period up to 1 year;
   3.2 Description of up to 2 available advertising maneuvers;
   3.3 Two promotion options with various budgets;

4) Media planning

5) Marketing expert consultation  (up to 7 hours)

• Preparation of presentations*
     • Copyright, journalism, production of advertising and information texts, articles*
     • Work with ads agencies, internet studios and internet sites*
     • Organization of advertisement by mass media means*
     • Organization of participation in exhibitions*

1) Marketing research: 
   1.1 Market;
   1.2 Competitors;
   1.3 Product;
   1.4 Price;
   1.5 Information environment;
   1.6 Consumers (200 respondents)
   1.7 Merchandise flow (up to 3 nearest competitros).
   1.8 Field (trip around Ukraine).
   1.9 SWOT- analysis (company)
Midline recommendations

2) Marketing audit:
   2.1 Mass media;
   2.2 Indoor advertising; 
   2.3 Outdoor advertising;
   2.4 Social networks/Site

3) Marketing strategy:
   3.1 Priority goals setting for the period up to 1-2 years;
   3.2 Description of 2-3 available advertising maneuvers;
   3.3 2-3 promotion options with various budgets.

4) Brand book:
   4.1 Naming;
   4.2 Logo design;
   4.3 Identity colours;
   4.4 Company typeface;
   4.5 Promotional products based on customer preference (2 items).

5) Media planning (with interim corrections not more than one time per quarter)

6) Marketing expert consultation  (up to 14 hours)

7) Marketing follow-up support:
   6.1 Package «Start-Up»;
   6.2 Package «Start-Up and Commissioning»; 
   6.3 Package «Implementation».

   • Work with ads agencies, internet studios and internet sites*
   • Organization of advertising by mass media means*
   • Organization of participation in exhibitions*

To order market analysis or another services, or to purchase a published project, please contact us via
 info@pro-consulting.ua or +38 (044) 233-34-32