Qualitative research help to identify the motives of consumers' behavior (sometimes hidden), its installation and expectations when choosing products, purchasing. Such studies are of a non-standardized nature and are applied at the stage of Client's orientation in the market environment.
The information obtained allows us to put forward more grounded hypotheses about the characteristics of consumer behavior, the cause-effect relationships and the procedural characteristics of this behavior.
Tasks solved with the help of qualitative research:
The advantage of a qualitative research method is the ability to analyze the behavior and motivation of consumers not only at the level of conscious, verbal responses of respondents, but also by studying the unconscious components of consumer behavior. For this, special techniques and projective techniques are used.
Countries: Ukraine, Poland, Czech Republic, Slovakia, Hungary, Romania, Georgia, Belarus, Russia, Kazakhstan
Analysts of Pro-Consulting will prepare an exclusive market research of the market specifically for you, taking into account all requirements and wishes. We have experience in preparing analytical and marketing research in more than 200 different market directions, both in Ukraine and in other countries (Russia, CIS, EU, USA). Contact us - and we will carry out your order qualitatively and promptly. Recomendations of the clients.