Marketing strategy

Marketing strategy is an operation manual for the company, product. Our experience and a step-wise designed guidelines will help to create for you an Action Plan for the year ahead or two.

The goal of marketing strategy is the development of stepwise plans for successful realization of your tasks. There are many options of marketing strategy concept interpretation.  For you comfort, we speak language comprehended for a person not devoted to terminology.

And the result will depend on a way how you TALK with the end user of your product.

  • Why? What do you want to get as a result? Your goal?
  • Whom to talk to? Your target audience – who are they?
  • What to talk about? Information message – Unique Selling Proposition (USP).
  • How? Through what to talk? The most efficient channel, tool.

Result: you will get stepwise guidelines with options of expenditures for implementation of selected by you direction (earlier approved from the offered ones).      

Our distinctive features among the competitors:

  • More than 10-year experience in marketing sphere;
  • Availability of own equipped premises for focus-group meeting with video and audio recording;
  • Own call-center;
  • Digital Marketing Department will provide an opportunity to determine your positions in Internet.

We propose you to have a meeting in our comfortable office, enjoy delicious PRO-coffee and discuss the steps of our interaction. After this - to start the realization of contemplated plans.

PACKAGE BASIC | MARKETING STRATEGY

(desk study)
Execution period – from 3 weeks. Cost - from 46,500 UAH

1) Marketing research: 
   1.1 Market; 
   1.2 Competitors monitoring.
Midline recommendations

2) Marketing audit: 
Express-analysis,  indoor / outdoor advertising

3) Marketing strategy:
   3.1 Priority goals setting for the period up to 1 year;
   3.2 Description of the 1st available advertising maneuver (earlier selected from options);
   3.3 One promotion option with a budget.

4) Media planning (short-term)

5) Marketing expert consultation 
(not more than 3 hours)

  • Work with ads agencies, internet studios and internet sites*
       • Organization of advertising by mass media means*
       • Organization of participation in exhibitions*

PACKAGE STANDARD | MARKETING STRATEGY
Execution period - from 6-8 weeks. Cost -  from 96,000 UAH

1) Marketing research:
   1.1 Market;
   1.2 Competitors;
   1.3 Product;
   1.4 Price;
   1.5 Information environment;
   1.6 Consumers (200 respondents);
   1.7 SWOT- analysis (company);
Midline recommendations

2) Marketing audit
   2.1 Mass media;
   2.2 Indoor advertising
   2.3 Outdoor advertising.

3) Marketing strategy:
   3.1 Priority goals setting for the period up to 1 year;
   3.2 Description of up to 2 available advertising maneuvers;
   3.3 Two promotion options with various budgets;

4) Media planning

5) Marketing expert consultation  (up to 7 hours)

  • Preparation of presentations*
       • Copyright, journalism, production of advertising and information texts, articles*
       • Work with ads agencies, internet studios and internet sites*
       • Organization of advertisement by mass media means*
       • Organization of participation in exhibitions*

PACKAGE PRO | MARKETING STRATEGY
Execution period - from 6-8 weeks. Cost -  from 165,500 UAH

1) Marketing research: 
   1.1 Market;
   1.2 Competitors;
   1.3 Product;
   1.4 Price;
   1.5 Information environment;
   1.6 Consumers (200 respondents)
   1.7 Merchandise flow (up to 3 nearest competitros).
   1.8 Field (trip around Ukraine).
   1.9 SWOT- analysis (company)
Midline recommendations

2) Marketing audit:
   2.1 Mass media;
   2.2 Indoor advertising; 
   2.3 Outdoor advertising;
   2.4 Social networks/Site

3) Marketing strategy:
   3.1 Priority goals setting for the period up to 1-2 years;
   3.2 Description of 2-3 available advertising maneuvers;
   3.3 2-3 promotion options with various budgets.

4) Brand book:
   4.1 Naming;
   4.2 Logo design;
   4.3 Identity colours;
   4.4 Company typeface;
   4.5 Promotional products based on customer preference (2 items).

5) Media planning (with interim corrections not more than one time per quarter)

6) Marketing expert consultation  (up to 14 hours)

7) Marketing follow-up support:
   6.1 Package «Start-Up»;
   6.2 Package «Start-Up and Commissioning»; 
   6.3 Package «Implementation».

   • Work with ads agencies, internet studios and internet sites*
   • Organization of advertising by mass media means*
   • Organization of participation in exhibitions*

To order market analysis or another services, or to purchase a published project, please contact us via
analitika@pro-consulting.ua, info@pro-consulting.ua
or  +38 (044) 370-87-10