Brand Development

One of the main good marketing components is a beautiful product presentation:

а) its cover;
b) visual perception.

Here is a sample of a brief offer structure:

The goal of this service is an important component to achieve desired result for your product and it serves as a tool to create new concept both for direction, and a company as a whole.

Our offer is based on marketing audit analysis which gives detailed answers for such questions:

1. what will be the name of your product;
2. its corporate identity;
3. message
            

  As a result, by this offer we satisfy the customers’ needs by 100% with a brandbook:

1. full case design;
2. package with a list of necessary services.

1) Marketing research: 
   1.1 Market; 
   1.2 Competitors monitoring.
Midline recommendations

2) Marketing audit: 
Express-analysis,  indoor / outdoor advertising

3) Marketing strategy:
   3.1 Priority goals setting for the period up to 1 year;
   3.2 Description of the 1^st available advertising maneuver (earlier selected from options);
   3.3 One promotion option with a budget.

4) Media planning (short-term)

5) Marketing expert consultation 
(not more than 3 hours)

• Work with ads agencies, internet studios and internet sites*
     • Organization of advertising by mass media means*
     • Organization of participation in exhibitions*

1) Marketing research:
   1.1 Market;
   1.2 Competitors;
   1.3 Product;
   1.4 Price;
   1.5 Information environment;
   1.6 Consumers (200 respondents);
   1.7 SWOT- analysis (company);
Midline recommendations

2) Marketing audit
   2.1 Mass media;
   2.2 Indoor advertising
   2.3 Outdoor advertising.

3) Marketing strategy:
   3.1 Priority goals setting for the period up to 1 year;
   3.2 Description of up to 2 available advertising maneuvers;
   3.3 Two promotion options with various budgets;

4) Media planning

5) Marketing expert consultation  (up to 7 hours)

• Preparation of presentations*
     • Copyright, journalism, production of advertising and information texts, articles*
     • Work with ads agencies, internet studios and internet sites*
     • Organization of advertisement by mass media means*
     • Organization of participation in exhibitions*

1) Marketing research: 
   1.1 Market;
   1.2 Competitors;
   1.3 Product;
   1.4 Price;
   1.5 Information environment;
   1.6 Consumers (200 respondents)
   1.7 Merchandise flow (up to 3 nearest competitros).
   1.8 Field (trip around Ukraine).
   1.9 SWOT- analysis (company)
Midline recommendations

2) Marketing audit:
   2.1 Mass media;
   2.2 Indoor advertising; 
   2.3 Outdoor advertising;
   2.4 Social networks/Site

3) Marketing strategy:
   3.1 Priority goals setting for the period up to 1-2 years;
   3.2 Description of 2-3 available advertising maneuvers;
   3.3 2-3 promotion options with various budgets.

4) Brand book:
   4.1 Naming;
   4.2 Logo design;
   4.3 Identity colours;
   4.4 Company typeface;
   4.5 Promotional products based on customer preference (2 items).

5) Media planning (with interim corrections not more than one time per quarter)

6) Marketing expert consultation  (up to 14 hours)

7) Marketing follow-up support:
   6.1 Package «Start-Up»;
   6.2 Package «Start-Up and Commissioning»; 
   6.3 Package «Implementation».

   • Work with ads agencies, internet studios and internet sites*
   • Organization of advertising by mass media means*
   • Organization of participation in exhibitions*s*

To order market analysis or another services, or to purchase a published project, please contact us via
 info@pro-consulting.ua or +38 (044) 233-34-32