Market research for newcomers and experienced business players

Market research provides companies with accurate data for strategic planning and operational decisions. A deep understanding of the target industry allows for the safe launch of new projects, business development, and adjustment of marketing strategies.

Structure of a Typical Market Research Report

1. Market Overview:
   • industry characteristics: structure, participants, current trends;
   • volumes of production, import, and export of the target product;
   • market capacity estimation and analysis of its dynamics over the study period;
   • market segmentation by key parameters (geography, sales channels, price segments, etc.).

2. Government Regulation of the Industry:
   • overview of the current regulatory framework and its impact on the market;
   • options for legalizing new business projects and licensing requirements;
   • tax burden under different types of business activities;
   • procedure for participating in public tenders;
   • forecasted legislative changes.

3. Competitive Market Research:
   • list and ranking of major players, their market shares;
   • analysis of product range, key advantages and disadvantages of competitors' products;
   • overview of competitive strategies and evaluation of their effectiveness;
   • identified barriers and risks created by competitors.

4. Sales Channels for the Target Product:
   • full list of traditional and digital sales channels;
   • terms of cooperation with distributors, retail, and online platforms;
   • evaluation of sales and promotion effectiveness in each channel;
   • recommendations for optimizing the sales structure under non-standard conditions.

5. Consumer Market Research:
   • target audience profile: demographics, behavioral characteristics;
   • stable and emerging trends in consumer behavior;
   • analysis of product requirements and level of satisfaction with current offers;
   • loyalty indicators, brand choice criteria, and switching barriers.

6. Investment Market Research:
   • SWOT analysis of market niches and competitors;
   • PESTLE analysis of external environmental factors;
   • risk and barrier map for the implementation of new projects;
   • comparison of the attractiveness of various segments and external markets.

7. Conclusions and Recommendations:
   • key market research insights summarized across all sections;
   • practical steps and priority development areas;
   • assessment of possible growth scenarios and key success indicators.

Why Market Research is Important

Market research supports decision-making in critical business situations:

• launching new players into the market;
• developing or adjusting a commercial offering;
• creating a company’s marketing strategy;
• conducting advertising campaigns and promotions;
• countering competitors and strengthening positions;
• leading a business out of crisis during force majeure circumstances.

Market Research by Pro-Consulting

Since 2004, Pro-Consulting has been conducting market research on a regular basis. We have completed over a thousand successful cases in Ukraine and abroad. The company is a member of the Ukrainian Marketing Association and an associate partner of ESOMAR, a recognized source of standards in marketing and social research.

All market research projects are performed exclusively for each client. We take into account:

• the unique goals and objectives of the research initiator;
• the required depth of analysis in specific areas;
• necessary resources and specialists;
• optimal implementation timelines;
• project budget.

Each market research study is based on an individual technical assignment. Key steps to starting cooperation with Pro-Consulting in the field of marketing analytics:

• initial briefing to align goals and objectives;
• defining areas for in-depth study;
• calculation of required resources and timeframes;
• coordination of cost and work schedule.

To receive high-quality market research based on your technical assignment, contact us by phone or email.

The Pro-Consulting online store offers a selection of already completed market studies that can be promptly updated and adapted to meet the buyer’s needs.

Follow this link to discover the typical structure of a market research report in English.

On the Pro-Consulting website, you’ll find a catalog of nearly 3,000 detailed market reports — each available for separate purchase and customizable to match your industry and business needs.