Market research of branded stores selling meat and meat products in Kiev. 2020 year
| Date of Preparation: | June 2020 year |
| Number of pages: | 34, Arial, 1 interval, 10 point |
| Graphs and charts: | 9 |
| Tables: | 11 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market of branded stores selling meat and meat products in Ukraine
1.1. Analysis of market development trends in 2017-5 months. 2020 (Specifics, problems, influencing factors)
1.2. List and brief description of the largest chain stores selling meat and meat products in Ukraine
2. The main operators of the market
2.1. List and description of the TOP-10 main operators of the market of branded stores selling meat and meat products in Kyiv (based on search queries, ratings, balance sheets of companies according to KVED 47.22)
2.2. Segmentation of the main operators:
- by the number of points
- by regions of location
- by type of point (facade room, separate room, etc.)
- by working hours
- by assortment (availability of semi-finished products and finished products)
- according to availability and delivery conditions
- by the cost of meat (pork)
- by revenue for 2017-2018 (Only LLCs)
2.3. SWOT analysis of market operators of branded stores selling meat and meat products in Kyiv based on competitive analysis
3. Branding and advertising
3.1. General pros and cons of the main market operators of branded stores selling meat and meat products in Kyiv (which are presented in point 2.1) - on the basis of reviews on specialized sites, social networks
3.2. Use of promotion channels - social. Networks (frequency of posts), publications in publications, other channels
4. Analysis of coverage of Kyiv branded stores selling meat and meat products
4.1. The number of the population in the city of Kyiv by district. The number of branded stores selling meat and meat products in Kyiv by district
4.2. Density of coverage by branded stores of meat and meat products by district, selection of districts with the lowest density
5. Conclusions and forecast trends of market development of specialty stores selling meat and meat products in Kyiv
6. Investment attractiveness of the industry
6.1. SWOT analysis of the market direction in Kyiv
6.2. PEST analysis of factors influencing the market in Kyiv
6.3. Risks and barriers to entering the market
6.3.1. Building a market risk map
List of Tables:
1. Segmentation of the main operators in Kiev
2. Segmentation of the main operators for the assortment in Kiev
3. Segmentation of the main operators by type of application and price for pork
4. SWOT-analysis of operators in the market of firm stores for the sale of meat and meat products in Kiev
5. The main positive and negative reviews of stores
6. Evaluation of channels in social networks
7. The population of the city of Kyiv at the beginning of 2020, by districts. Man.
8. The structure of retail turnover in Kyiv according to the results of Q1-Q3. 2019, by regions. %
9. The number of branded stores selling meat and meat products in Kyiv by district
10. Coverage of shops selling meat and meat products in Kyiv districts
11. Coverage of supermarkets (Silpo, Fora, Novus, Varus, Billa, Velyka Kyshenya, Ashan, Metro) in the section of Kyiv districts
List of graphs and charts:
1. The structure of the population of the city of Kiev on the cob 2020, by district. %
2. Map with grocery and meat shops by district - Desnyansky district
3. Map with grocery and meat shops by district - Obolonskyi district
4. Map with grocery and meat shops by district - Podilskyi district
5. Map with grocery and meat shops by district - Svyatoshinsky district
6. SWOT-analysis of the market of meat and meat products stores in Kyiv
7. PEST-analysis of the market of firm meat stores in Kiev
8. Segmentation of market risks
9. Map of risks for the market of firm meat stores in Kiev
