Market research report on poultry market in Ukraine. 2023 year
| Date of Preparation: | January 2023 year |
| Number of pages: | 39, Arial, 1 spacing, 10 pt |
| Graphs and charts: | 14 |
| Tables: | 13 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the studied markets for 2016-2022.
1.1. Market description and delineation of value chains and market influencing factors to assess the risk of trends with regard to changes in 2022. For each group of factors - analysis of the degree of importance for enterprises, the possibility of adaptation of the enterprise to the effect of factors, changes in 2022 and expected changes for further monitoring - based on interviews, collection of secondary data, processing of available statistical information in relation to the needs of the markets directly researched products:
1.2. Analysis of market development trends (factors affecting the market, problems and prerequisites for development, divided into the periods up to 2021 and from 2022)
1.3. General market indicators, calculation of market capacity in 2016-2022* (cultivation + import - export)
1.4. Segmentation and structuring of markets
1.5. Development of interview questionnaires and focus group scenarios
1.6. Conclusions about the current state of the industry and the role of certain connections in the development of the market
2. Analysis of the competitive environment in the market (with a focus on MSMEs)
2.1. Analysis of the representation of operators on the market (the largest major players, the representation of the MSME segment)
2.2. Structuring of operators (by product segments, specialization, sales channels, regionally); the influence of martial law on them
The main operators of the meat market in Ukraine in 2021
2.3. Analysis of the main problems faced by market operators
2.4. Analysis of the competitive environment according to the Porter method
3. Foreign trade (subject to availability, general overview)
3.1. The share of imports in the processing segment (smoked sausages, boiled sausages, semi-finished products, etc.) – analysis of opportunities for domestic producers
3.2. Analysis of the export of poultry products and their processing products from Ukraine
4. Analysis of assortment and pricing in the market
4.1. Construction of assortment maps with analysis of the number of companies involved in production
4.2. Average current prices for products by segment
4.3. Description of factors affecting price formation (international prices, changes in the cost of components of meat production and its processing products)
5. Market consumption analysis
5.1. Volumes of consumption of studied products and processing products per capita
5.2. Factors affecting consumption
6. The influence of associations, unions, participants in supply chains and experts on market development (based on the results of surveys and analysis of secondary data)
7. Analysis of product sales channels and their changes in 2022
8. Conclusions. Forecasts of the development of the industry
8.1. Conclusions and forecast trends of market development
8.2. Construction of market development hypotheses. Forecast indicators of market development (three scenarios: basic, optimistic and pessimistic scenario based on a multifactor model based on the state of the market and its components based on point 1.1, survey results)
9. Investment attractiveness of directions (by industry)
9.1. SWOT analysis of market direction
9.2. PEST analysis of factors influencing the market
10. Construction of a market map (identification of all participants in value-added chains; degree of interrelationship between them, level of risks, etc.)
List of Tables:
1. Poultry population and the number of eggs produced in 2019-2022, in natural terms
2. Dynamics of poultry meat market capacity in Ukraine in 2016-2022, in natural terms, thousand tons
3. Dynamics of the capacity of the egg market in Ukraine in 2016-2022, in natural terms, million pieces
4. Structuring of operators on the Ukrainian market
5. The main problems faced by the operators of the meat and meat products market before and during the full-scale war, and their solutions
6. Evaluation of the competitive environment in the market according to M. Porter's method
7. The range of products of the main operators of the meat and processed products market of Ukraine
8. Dynamics of consumer prices for the main types of meat, January-August 2022, UAH/kg
9. Expected decrease in the number of animals as a result of the war, thousands of heads
10. List of elements indicating research indicators
11. Main sources of monitoring
12. SWOT analysis of the meat market
13. PESTLE - analysis of market influencing factors
List of graphs and charts:
1. Approximate structure of preferences of farmers and entrepreneurs regarding the choice of compound feed by price segment, %
2. Dynamics of diesel fuel prices in Poland in 2021-2022, euro/l
3. Average prices for diesel fuel by regions of Ukraine on December 8, 2022, UAH/l
4. Use of advertising channels before and after February 24, 2022, % of companies
5. Segmentation of the meat and meat products market by company size (Large, Medium, Small, Micro) in 2021, number of companies, %
6. Segmentation of meat industry enterprises by the number of heads in 2021, number of companies, %
7. The share of imports in the meat processing segment in Ukraine in 2016-2022, in natural terms, %
8. Export volumes of meat and processed products from Ukraine in 2016-2021, in natural terms, thousand tons
9. Structure of the cost of raising poultry for slaughter
10. Annual meat consumption per capita in Ukraine, Poland and Romania, kg
11. Structure of meat consumption in Ukraine in 2021, %
12. Structure of meat consumption in Ukraine in 2022, %
13. Changes in the consumption of ready-made meat products among Ukrainians during the full-scale war
14. Structures of sales by channels on the market of poultry meat and offal and processed products in Ukraine
