Market research report on semi-finished meat products in Ukraine. 2023 year
| Date of Preparation: | January 2023 year |
| Number of pages: | 36, Arial, 1 spacing, 10 pt |
| Graphs and charts: | 15 |
| Tables: | 17 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Description of the market of semi-finished meat products in general, structuring of the main product segments
1.2. Analysis of trends in the development of the target market (factors of influence, development problems)
1.3. General market indicators, calculation of market capacity in 2019-2022 (production + imports - exports)
1.4. Segmentation and structuring of the market (by type, origin)
2. Main market operators (producers and importers)
2.1. List of main market operators and their structuring (types of activity and specialization; product groups, trademarks and assortment; availability of a sales network; pricing policy; availability of own raw material base)
2.2. Market shares of the main market operators in general
2.3. Degree of competition and risks. Factor analysis of competitors' market shares
3. Production of products in 2019-2021
3.1. Dynamics of production in quantitative terms
3.2. Dynamics of production in value terms
3.3. Share of producers
4. Foreign trade and foreign economic activity
4.1 Exports of semi-finished meat products from Ukraine in 2019-2022 (volumes, structure, geography, shares of exporters)
4.2. Imports of semi-finished meat products to Ukraine in 2019-2022 (volumes, structure, geography, shares of importers)
5. Assortment and pricing in the market
5.1. Construction of assortment maps to determine the saturation of market segments, market assessment for the presence of product niches
5.2. Average current prices for products by product segment
6. Branding and advertising (analysis of competitors' positioning in the market, presence in promotion channels)
7. Analysis of consumption in the market
7.1. Consumer preferences regarding the product, consumer portrait
7.2. Analysis of the Internet audience in the industry, search queries and competitors' results
7.3. Degree of customer satisfaction (feedback analysis)
8. Channels of product sales
8.1. Description and evaluation of the sales structure by channels
8.2. Sales volumes of chicken in the context of retail chains in Ukraine in the 3-4 quarter of 2022
9. Conclusions. Forecast indicators of the market
9.1. Conclusions and forecast trends in market development
9.2. Building hypotheses of market development. Forecast indicators of market development in 2023-2025
9.3. Recommendations for market development (product, price and sales segments)
10. Investment attractiveness of the industry
10.1. SWOT analysis of the customer's company in the market
10.2. PESTLE-analysis of factors influencing the market
10.3. Existing risks and barriers to market entry. Building a risk map in the market
List of Tables:
1. Consumption of meat and meat products per capita in Ukraine in 2019-2022, kg/year
2. The number of farm animals in 2019-2022, as of January 1 of each year, in physical terms, million heads
3. General indicators of the market of the studied meat semi-finished products, in physical terms, thousand tons
4. General indicators of the market of the analyzed semi-finished meat products, in monetary terms, UAH million
5. The main operators of the semi-finished meat products market
6. Main parameters of the competitive environment assessment in the market according to the method of M. Porter
7. Results of the assessment of the competitive environment and risks in the Ukrainian market of semi-finished meat products
8. Estimation of market shares of the main producers of semi-finished meat products in Ukraine in 2022, in physical terms, thousand tons
9. Product range of the main operators of the chicken semi-finished products market in the context of the studied segments
10. Average current retail prices in the context of the studied products, UAH/kg
11. Analysis of branding of the main operators of the semi-finished meat products market
12. Analysis of competitors through search queries
13. Sales volumes of chicken by retail chains in Q3-4 of 2021 and 2022 in value terms
14. SWOT-analysis of the market of semi-finished meat products
15. PESTLE - analysis of factors influencing the market
16. Market risk segmentation
17. Risk map of the semi-finished meat market
List of graphs and charts:
1. Segmentation of the semi-finished meat products market in Ukraine by types of meat, in volume terms, % 2.
2. The share of imports in the market of chopped meat semi-finished products in Ukraine in 2022, in physical terms, %.
3. Estimation of market shares of the main operators of semi-finished meat products in Ukraine in 2022, in physical terms, %.
4. Production of the analyzed meat semi-finished products in Ukraine in 2019-2022, in physical terms, thousand tons
5. Production of the analyzed meat semi-finished products in Ukraine in 2019-2022, in value terms, UAH million
6. Dynamics of exports of semi-finished meat products from Ukraine in 2019-2022 in physical terms, thousand tons
7. Dynamics of exports of semi-finished meat products from Ukraine in 2019-2022 in value terms, UAH million
8. Segmentation of exports of semi-finished meat products from chicken from Ukraine by product type in 2019 and 2022 in physical terms, %.
9. Geographical structure of exports of semi-finished meat products from Ukraine in 2019 and 2022 in physical terms, %.
10. The main companies-recipients of semi-finished meat products from Ukraine in 2019 and 2022 in physical terms, %.
11. Dynamics of imports of semi-finished meat products from Ukraine in 2019-2022 in physical terms, thousand tons
12. Dynamics of imports of semi-finished meat products from Ukraine in 2019-2022 in value terms, UAH mln.
13. The results of the popular vote in 2022 in the category of frozen semi-finished products (dumplings, dumplings, cutlets)
14. Structure of sales of semi-finished meat products by sales channels, %.
15. Forecast of the market capacity of chicken semi-finished products in Ukraine, in physical terms in 2019-2025, thousand tons
