Date of Preparation: | April 2020 year |
Number of pages: | 45 Arial, 1 interval, 10 pt |
Graphs and charts: | 12 |
Tables: | 8 |
Payment method: | prepayment |
Production method: | e-mail or courier electronically or in printed form |
Report language: | ukrainian, russian, english |
1. Analysis of trends in the development of the restaurant business market in the segment of Asian cuisine and sushi delivery in Los Angeles in 2017-2019 (market description, influencing factors, development problems). The size of the sushi restaurant market in the USA (in terms of physical (number of restaurants) and monetary terms).
2. The number of sushi restaurants in Los Angeles at the current moment. Estimation of the volume of the sushi restaurant market in Los Angeles in monetary terms, based on the data of the average revenue of a sushi restaurant in the United States and the number of sushi restaurants in Los Angeles
3. State regulation of the market
3.1. The main laws regulating the industry (list, brief summary and features of laws, licenses, certificates necessary for opening a catering establishment)
3.2. Market taxes and fees (general business taxation, employee taxes)
4. The main market operators in Los Angeles (TOP 10 sushi restaurants, based on ratings on profile resources, the format of which is similar to WOK sushi)
4.1. List and description of operators (establishments and deliveries, in which the main direction of cuisine is sushi)
4.2. Segmentation of market players:
- by network availability (both in Los Angeles and in other US cities)
- by the number of points
- by type (individual restaurants, food courts in shopping malls, delivery)
- by price segment
- according to the terms of delivery (own delivery or through partners)
- according to the availability of data
- by areas of accommodation in Los Angeles
- by working hours
- to limit the delivery area in Los Angeles
- according to the availability of data
- by the size of the range (number of roll positions)
- on marketing policy (promotions: birthdays, happy hours and others, according to loyalty programs)
4.3. Ranking of the researched institutions (based on the segmentation from clause 4.2) in order to determine the TOP-5 main competing operators
5. Prices for food and drinks (Classic rolls (Philadelphia, California), drinks (a bottle of Coca-cola) - in all studied establishments
6. Analysis of demand and consumers in the studied market
6.1. Analysis of the demand for sushi delivery in Los Angeles based on searches on the topic of "sushi delivery" in the USA, with the selection of the city of Los Angeles: monthly in 2018-2019 (Based on Google AdWords data)
6.2. Target audience of sushi consumers and estimation of the number of potential sushi consumers in Los Angeles (according to data from open sources)
7. Food delivery aggregators represented in the Los Angeles market:
- list and brief description
- shipping cost
- terms of cooperation (subject to availability of data)
8. Analysis of additional possible options for entering the US market:
8.1. Examples of ready-made businesses (small sushi establishments) in Los Angeles for sale (up to $100,000):
- facility area
- number of employees
- list of equipment
- rental price
- business value
8.2. Analysis of franchises up to 100 thousand dollars. US that can be used in the US (WOK sushi, Master sushi, etc.)
9. Existing offers on the rental market in Los Angeles for catering establishments on the 1st floor up to 100 square meters:
- address
- rental price
- conditions
- average costs for communal services
10. Conclusions, recommendations and forecasts
10.1. Conclusions and forecast trends in the market
10.2. Independent market entry recommendations. Analysis of the most optimal areas for opening an institution
11. Investment attractiveness of the industry.
11.1. SWOT - analysis of market direction
11.2. PEST - analysis of market direction
11.3. Risks and barriers to entering the market
11.3.1. Building a market risk map
1. Segmentation of players in the Los Angeles sushi delivery market
2. Segmentation of players in the sushi delivery market in Los Angeles-2
3. Comparison of players in the Los Angeles sushi delivery market by key parameters
4. Prices for meals and drinks
5. Sushi franchise analysis
6. SWOT analysis of the Los Angeles sushi delivery market
7. PEST analysis of the Los Angeles sushi delivery market
Risk Map for L.A. Sushi Delivery Market Operators
1. Dynamics of the share of annual income of restaurants in Los Angeles in 2019, %
2. Dynamics of the number of "sushi delivery" requests in Los Angeles in 2018-2019, per month
3. 3. Dynamics of the number of requests for "food delivery", "pizza delivery" in Los Angeles in 2018-2019, per month
4. Seasonality of "sushi delivery" requests in Los Angeles in 2018-2019, per month
5. Dynamics of the population of Los Angeles in 2013-2019 million people
6. Age structure of the population of Los Angeles, %
7. Shares of online food delivery aggregators by US cities in February 2020, %
8. Add-on to the price of a dish when delivering food in the USA compared to the price of a restaurant, by operators, %
9. Cost of food delivery in the USA, by operators, USD per delivery
10. Service fee for food delivery in the USA, by operators, %
11. Segmentation of electricity consumption in a restaurant
Segmentation of Los Angeles by rental prices