Market research report on national cuisine restaurants in London, UK. 2022 year
| Date of Preparation: | November 2022 year |
| Number of pages: | 24, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 12 |
| Tables: | 11 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. Analysis of trends in the restaurant market in London and the UK, including in the context of authentic cuisine
2. Analysis of indicators of the consumer foodservice market (market capacity, structure by type, number of establishments, financial indicators)
3. Analysis of the most popular restaurants of authentic cuisine (according to reviews and ratings)
4. Restaurant promotion analysis
4.1 Analysis of the application of integrated marketing communications in the restaurant market in London
4.2 Conclusions and recommendations for the application of integrated marketing communications in the restaurant market in London
5. Analysis of consumption in the market (analysis of local consumption patterns - the reason for visiting establishments, selection criteria, etc.) - based on the analysis of reviews of establishments
6. Conclusions on the development of the restaurant business
6.1. Conclusions and predictive trends in the restaurant business, including for authentic cuisine
6.2. Recommendations for development in the market
7. Investment attractiveness of the project
7.1. SWOT-analysis of the project of a Ukrainian restaurant with a hotel in London on the M-20 highway
7.2. PESTLE-analysis of factors influencing the market
7.3. Existing risks and barriers to market entry, including financial risks. Building a risk map in the market
List of Tables:
1. Analysis of the most popular restaurants of authentic cuisine in London (TOP-7)
2. Analysis of Ukrainian cuisine restaurants in London
3. IMC application in the restaurant market in London
4. Comparative table of the use of online advertising tools by the most popular restaurants in London
5. PR activities of the most popular restaurants and their cooperation with the media
6. Analysis of the presence of the most popular restaurants in online communication channels
7. Key website metrics for the most popular authentic restaurants in London
8. Instagram followers and engagement rate (ER) for the most popular authentic restaurants in London
9. Analysis of the activity of market operators in online communication channels
10. Analysis of the use of sales promotion by the most popular authentic restaurants in London
11. Direct marketing usage comparison chart for the most popular authentic restaurants in London
List of graphs and charts:
1. VAT rate for hotel and restaurant business in the UK in 2020-2022, %
2. The structure of the consumer foodservice market by regions (TV regions) in the UK in 2019, the number of establishments, %
3. The capacity of the consumer foodservice market in the UK in 2019-2022, in value, billion GBP
4. The structure of the consumer foodservice market in the UK by type of establishments in 2021, number of establishments, %
5. The structure of the consumer foodservice market in the UK by type of location in 2021, in value, %
6. Number of food service establishments in the UK 2019-2022
7. Average check in consumer foodservice establishments in the UK in 2019-2022, GBP
8. Average check in UK restaurants by type of cuisine in 2019-2022, GBP
9. The structure of the restaurant market in the UK by type of cuisine in 2021, in volume and value, %
10. Growth rate of sales volumes in the segment of authentic cuisine restaurants in the UK by type of cuisine, % compared to the previous year
11. Number of authentic restaurants in London by type of cuisine in 2022 (selected)
12. Criteria for choosing establishments in the market for authentic restaurants in London - based on the analysis of reviews
