Analysis of the apple and pear juice market in Ukraine. 2025
| Date of Preparation: | June 2025 year |
| Number of pages: | 56, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 20 |
| Tables: | 38 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. General characteristics of the market
1.1. Market description (introductory paragraph with a description of the product, its application, description of the research methodology and classifiers)
1.2. Analysis of market development trends (factors influencing the market and their manifestation during the studied period; problems and prerequisites for development)
1.3. General market indicators. Calculation of market capacity in 2021 - May 2025 (according to the formula "production + import - export") in natural indicators. Assessment by types of studied products.
1.4. Market segmentation and structuring (by types, origin)
1.5. Raw material base, production technology
2. State regulation of the industry
2.1. Main laws regulating the industry (list, brief summary and features of laws and licenses)
2.2. Taxes and fees in the market (general taxation of business; import and export duties, plans for their change (if any))
2.3. Features of public procurement (general principles and conditions of conduct)
3. Main market operators (producers and importers)
3.1. List of main business entities and their structuring (general information, types of activity and specialization; product groups, brands and assortment; regional representation)
3.2. Market shares of main market players (producers taking into account exports and importers)
3.3. Degree of competition and risks. Factor analysis of market shares of competitors
4. Volume of production in 2021 - May 2025 (by types of studied products)
4.1. Dynamics of production in quantitative indicators
4.2. Shares of producers
5. Foreign trade and foreign economic activity
5.1. Exports of products from Ukraine in 2021 - April 2025 (volumes, structure, geography) - separately by type
5.2. Imports of products to Ukraine in 2021 - April 2025 (volumes, structure, geography, shares of importers) - separately by type
6. Product range presented on the market (construction of assortment maps to determine the saturation of market segments)
7. Price and pricing on the market
7.1. Dynamics of product prices
7.2. Average current product prices
7.3. Description of factors influencing price formation, structure
8. Branding and advertising (analysis of competitors' positioning in the market, presence in promotion channels)
9. Analysis of consumption on the market
9.1. Consumer preferences for the product, consumer portrait (by the office method)
9.2. Analysis of the Internet audience in the industry, search queries and competitor results
9.3. Consumption in the B2G sector. Analysis of state tender procurement (volumes, structure by regions, organizers and participants) in 2024-2025.
9.4. Structuring and segmentation of consumption (B2B, B2C, B2G)
10. Product sales channels (description and assessment of the sales structure by channels)
11. Investment attractiveness of the industry
11.1. Analysis of market opportunities and threats for further construction of SWOT analysis
11.2. PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence. Existing risks and barriers to market entry
11.3. Existing risks and barriers to market entry
12. Conclusions. Forecast market indicators
12.1. Conclusions and forecast trends in market development
12.2. Building market development hypotheses. Forecast market development indicators in 2025-2028.
12.3. Recommendations for entering the market
List of Tables:
1. UKTZED and NPP codes of the studied goods
2. Capacity of the apple juice market in Ukraine in 2021- May 2025, in physical and value terms, thousand tons, UAH million
3. Market capacity of pear juice (including mixtures) in Ukraine in 2021 - May 2025, in physical and value terms, tons, UAH million
4. Segmentation of the market of pear juices (including mixtures) of direct pressing in Ukraine by origin in 2021 - May 2025, in physical terms, tons
5. The largest companies in Ukraine by revenue according to the KVED 01.24 "Growing of pome and stone fruits", in 2024, UAH
6. Assortment and trademarks of №1
7. Assortment and trademarks of №2
8. Assortment and trademarks of №3
9. Assortment and trademarks of №4
10. Assortment and trademarks of №5
11. Assortment of juices and purees and №6 trademarks
12. Regional representation of companies producing direct-pressed juices
13. Factor analysis of business entities in the direct-pressed juice market in Ukraine, 2023-2024, in physical terms, thousand tons,
14. Shares of direct-pressed juice producers in Ukraine, 2021-2024, in physical terms, thousand tons,
15. Geography of apple juice exports from Ukraine, in 2024, in monetary and physical terms, thousand UAH, tons
16. Main exporters of apple juice from Ukraine, in 2024, in monetary and physical terms, thousand UAH, tons
17. Geography of imports of direct-pressed apple juices to Ukraine, in 2024, in monetary and in-kind terms, thousand UAH, tons
18. Geography of imports of direct-pressed pear juices (including mixtures) to Ukraine, in 2024 - May 2025, in monetary and in-kind terms, thousand UAH, tons
19. Main importers of apple juice to Ukraine, in 2024, in monetary and in-kind terms, thousand UAH, tons,
20. Main importers of pear juice to Ukraine, in 2024, in monetary and in-kind terms, thousand UAH, tons,
21. Assortment card of apple and pear juices of direct pressing in Ukraine
22. Average current prices of direct pressing juices in Ukraine as of 07/26/2025, UAH/l including VAT
23. Resulting table of IMC application in the juice market
24. Use of main advertising channels in the studied markets by operators
25. PR activities of main business entities and their cooperation with the media
26. Analysis of the presence of business entities in online communication channels
27. Analysis of the activity of business entities in online communication channels
28. Analysis of branding of main business entities
29. List and description of industry exhibitions planned for 2025 in Ukraine
30. Analysis of Internet requests for the studied products
31. Analysis of Internet requests for the largest players in the market of direct-pressed juices
32. Volumes of state procurement of apple and pear (including mixtures) of direct-pressed juices in Ukraine by region in 2024 - May 2025, in monetary terms, thousand UAH
33. The largest organizers of state procurement of apple and pear (including mixtures) of direct-pressed juices in Ukraine by region in 2024 - May 2025, in monetary terms, thousand UAH
34. The largest winners of state procurement of apple and pear (including mixtures) of direct-pressed juices in Ukraine by region, in 2024 - May 2025, in monetary terms, thousand UAH
35. Opportunities and threats for business entities in the juice market in Ukraine
36. PESTLE-analysis of factors influencing the juice market in Ukraine
37. Risk map of the juice market in Ukraine
38. Main barriers to the development of a company in the juice market in Ukraine
List of graphs and charts:
1. Segmentation of the direct-pressed juice market by taste in Ukraine, in natural quantities, %
2. Volume of apple production in Ukraine, in 2024, thousand tons
3. Volume of pear production in Ukraine, in 2024, thousand tons
4. Area of pear and apple plantations by enterprises in Ukraine, in 2021 - 2024, thousand hectares
5. Volume of production (gross harvest) from the total area of pear and apple plantations in Ukraine, in 2021 - 2024, thousand tons
6. Market shares of the main players in the juice market in Ukraine, in 2024, in natural terms, %
7. Dynamics of production of direct-pressed apple juices in Ukraine, 2021-2024, in natural terms, thousand tons
8. Dynamics of production of direct-pressed pear juices in Ukraine, 2021-2025, in natural terms, tons
9. Dynamics of export of direct-pressed apple juice in Ukraine, in 2021-May 2025, in natural terms, tons
10. Dynamics of import of direct-pressed apple juice in Ukraine, in 2021-May 2025, in natural terms, tons
11. Dynamics of import of direct-pressed pear juice in Ukraine, in 2021-May 2025, in natural terms, tons
12. Dynamics of price index for juices in Ukraine, 2021-May 2025, relative to 01.01.2021
13. Dynamics of prices for direct-pressed juices in Ukraine, 2021-2024, price, UAH/liter
14. Main components of the cost of juice production companies in Ukraine, %
15. Components of the price of products of the main economic entities in Ukraine, %
16. Structure of consumption of the studied products by the category of consumer employment in Ukraine, %
17. Structure of consumption of the studied products by the category of consumer age in Ukraine, %
18. Structure of juice consumption by sales channels in Ukraine
19. Forecast of the capacity of the apple juice market in Ukraine, for 2025-2028 under the pessimistic, base and optimistic scenarios in natural terms, thousand tons
20. Forecast of the capacity of the pear juice market (including mixtures) in Ukraine, for 2025-2028 under pessimistic, baseline and optimistic scenarios in physical terms, tons
