Market analysis of the pet food market in Ukraine and the world. 2025
| Date of Preparation: | June 2025 year |
| Number of pages: | 82, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 25 |
| Tables: | 52 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. General characteristics of the market
1.1. Market description (introductory paragraph with a description of the product, its application, description of the research methodology and classifiers)
1.2. Analysis of market development trends (factors influencing the market and their manifestation during the studied period: macro factors, the state of related industries and suppliers, changes in consumer behaviour; problems and prerequisites for development)
1.2.1. In Ukraine
1.2.2. On international markets (separately for the world market, the EU market and each country specified in the geographical boundaries)
1.3. General market indicators
1.3.1. Calculation of market capacity in 2021-1 Q2 2025 (according to the formula "production + import - export") in natural terms
1.3.2. Sales volume of products on the market in monetary terms
1.3.2.1. In Ukraine
1.3.2.2. On international markets by geographical boundaries (separately by world market, EU market and each country specified in the geographical boundaries)
1.4. Assessment of the shadow segment in the market
1.5. Segmentation and structuring of the market (by types, origin, regions)
1.6. Raw material base, production technology
2. State regulation of the industry in Ukraine
2.1. Main laws regulating the industry (list, brief summary and features of laws and licenses)
2.2. Taxes and fees in the market (general taxation of business; import and export duties, plans for their change (if any))
2.3. Features of conducting public procurement (general principles and conditions of conduct)
3. Main companies (manufacturers and importers)
3.1. List of main companies in Ukraine and their structuring (general information, types of activity and specialisation; product groups, brands and assortment; regional representation)
3.2. Market shares of major Ukrainian companies (manufacturers, including exporters and importers)
3.3. Analysis of competitors in other countries (Capacities, volumes, channels and sales markets) (separately for each country specified in the geographical boundaries, in general for the world market, and the EU market)
3.4. Degree of competition and risks. Factor analysis of market shares of competitors
4. Production in 2021-1 Q. 2025
4.1. Dynamics of production in quantitative indicators
4.2. Shares of manufacturers
5. Foreign trade and foreign economic activity
5.1. Export of pet food from Ukraine in 2021-1 Q. 2025 (Volumes, geography)
5.2. Import of pet food to Ukraine in 2021-1 Q. 2025 (Volumes, structure, geography, shares of importers)
6. Product range presented on the market (construction of assortment maps to determine the saturation of market segments) - by taste, packaging
7. Price and pricing on the Ukrainian market
7.1. Average current product prices
7.2. Description of factors influencing price formation, structure
8. Branding and advertising on the Ukrainian market (analysis of competitors' positioning on the market, presence in promotion channels)
9. Consumption analysis on the Ukrainian market
9.1. Consumer preferences for the product, consumer portrait
9.2. Analysis of the Internet audience in the industry, search queries and competitor results
9.3. Analysis of unmet need on the market
9.4. Customer satisfaction level (review analysis)
10. Product sales channels (description and assessment of sales structure by channels; in international markets – trends in sales channels and assessment of shares)
11. Investment attractiveness of the industry in Ukraine
11.1. Analysis of market opportunities and threats for further construction of SWOT analysis
11.2. PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence. Construction of a risk map in the market
11.3. Existing risks and barriers to entry into the market
12. Conclusions. Forecast market indicators
12.1. Conclusions and forecast market development trends
12.2. Construction of market development hypotheses. Forecast market development indicators in 2025-2027
12.3. Recommendations for development in the Ukrainian market
12.4. Conclusions and recommendations for development in international markets
List of Tables:
1. UKTZED and NPP codes of the studied goods
2. Pet food market capacity in Ukraine, 2021 - 3 months 2025, in natural terms, thousand tons
3. Pet food market capacity in the USA, 2021 - 2024, in natural terms, thousand tons
4. Pet food market capacity in Germany, 2021 - 2024, in natural terms, thousand tons
5. Pet food market capacity in Poland, 2021 - 2024, in natural terms, thousand tons
6. Pet food market capacity in Saudi Arabia, 2021 -2024, in natural terms, thousand tons tons
7. EU pet food market capacity, 2021–2024, in terms of volume, thousand tons
8. Sales volumes and forecast indicators of the international pet food market by region in 2024
9. Sales volumes and forecast indicators of the international pet food market by country in 2024
10. Distribution of pet food in Ukraine in 2021–2024, in terms of volume, %
11. Shares of the pet food market in Ukraine by category in 2023–3 months 2025, in kind, %
12. Distribution of pet food in selected countries and regions in 2024, in kind, %
13. Number of cats and dogs and their density per population in selected countries and regions, quantitative indicators, million, %
14. Distribution of consumption of dry, wet and other pet food in selected countries and regions, monetary indicators, %
15. Geography of pet food imports to the USA in 2024, in kind and monetary terms, million dollars and thousand tons
16. Geography of pet food exports from the USA in 2024, in kind and monetary terms, million dollars and thousand tons
17. Geography of pet food imports to Germany in 2024, in kind and monetary terms, million dollars and thousand tons
18. Geography of pet food exports from Germany in 2024, in kind and monetary terms, million dollars and thousand tons
19. Geography of pet food imports to Poland in 2024, in kind and monetary terms, million dollars and thousand tons
20. Geography of pet food exports from Poland in 2024, in kind and monetary terms, million dollars and thousand tons
21. Geography of pet food imports to Saudi Arabia in 2024, in kind and monetary terms, million dollars and thousand tons
22. Market shares of major pet food companies in Ukraine in 2023-2024, in kind, thousand tons
23. Share of major companies in the international pet food market in 2024 in monetary terms, %
24. Share of major companies in the European pet food market in 2024 in monetary terms, %
25. Share of major companies in the US pet food market in 2022 in monetary terms, %
26. Share of major brands in the pet food market in Saudi Arabia in 2023 in monetary terms, %
27. Shares of major pet food companies in Ukraine, in kind, thousand tons
28. Factor analysis of market share dynamics
29. Structure of pet food production in Ukraine by species in 2021- 3 months of 2025, in kind, thousand tons
30. Revenue of the largest pet food producers in Ukraine in 2021 - 2024, in monetary terms, thousand UAH
31. Share of the main pet food producers in Ukraine in 2023 - 2024, in natural terms, thousand tons
32. Geography of pet food exports by species from Ukraine in 2023 - 3 months 2025, in natural terms, thousand tons
33. Geography of pet food exports by species from Ukraine in 2023 - 3 months 2025, in monetary terms, million UAH
34. Structure of pet food imports to Ukraine by species and companies in 2023- 3 months 2025, in natural terms, thousand tons
35. Structure of imports of animal feed into Ukraine by species and companies in 2023-3 months of 2025, in monetary terms, UAH million
36. Geography of imports of animal feed by species into Ukraine in 2023-3 months of 2025, in physical terms, thousand tons
37. Geography of imports of animal feed by species into Ukraine in 2023-3 months of 2025, in natural terms, thousand tons 2025, in monetary terms, UAH million
38. Factors influencing the pricing of dog and cat food and treats
39. General model of the retail price structure for imported food
40. Resulting table of the application of IMC in the studied markets
41. Use of the main advertising channels in the studied markets by companies
42. Analysis of the presence of companies in online communication channels
43. Analysis of the activity of companies in online communication channels
44. Analysis of web traffic of the websites of TOP pet food manufacturers
45. Distribution of web traffic sources of the websites of TOP pet food manufacturers by arrival channels
46. Number of search queries by brands of the studied products in Ukraine, June 2025.
47. Share of pet food sales channels in selected countries and regions in 2024, in monetary terms, %
48. Analysis of market opportunities and threats for building a SWOT analysis
49. PEST LE – analysis of the pet food market in Ukraine
50. Market risk map
51. Barriers for pet food manufacturers in Ukraine
52. List of potential countries for entering the pet food market by methodology
List of graphs and charts:
1. Nominal GDP of Ukraine in 2019-2024, in dollar terms, billion dollars
2. Average annual exchange rate of hryvnia to dollar and euro in 2019-2024, UAH/dollar, UAH/euro
3. GDP deflator in 2019-2024, annual %
4. Average income per capita in countries as of 2024, dollars/month
5. Regional structure of pet food production in 2024 in kind, %
6. Structure of imports of wet pet food by texture types in 2024, in monetary terms, %
7. Structure of imports of wet pet food by texture types in 2024, in kind, %
8. Structure of imports of wet pet food with pieces in jelly by segmentation in 2024, in monetary terms in terms of %
9. Structure of imports of wet pet food with pieces in sauce by segmentation in 2024, in monetary terms, %
10. Structure of imports of wet pet food with pate by segmentation in 2024, in monetary terms, %
11. Structure of imports of wet pet food with textured meat/fiber in sauce by segmentation in 2024, in monetary terms, %
12. Structure of imports of wet pet food with pieces in broth by segmentation in 2024, in monetary terms, %
13. Structure of imports of wet pet food in soup, cream and other liquid formats by segmentation in 2024, in monetary terms, %
14. Structure of imports of wet pet food in mousse formats by segmentation in 2024, in monetary terms, %
15. Sales volume of pet food on the wholesale market in Ukraine in 2021- 3 months 2025, in monetary terms, UAH billion excluding VAT
16. Dynamics of pet food production in Ukraine in 2021 - 3 months 2025, in natural terms, thousand tons
17. Dynamics of animal feed exports from Ukraine in 2021 - 3 months 2025, in natural terms, thousand tons
18. Dynamics of animal feed exports from Ukraine in 2021 - 3 months 2025, in monetary terms, UAH million
19. Dynamics of animal feed imports to Ukraine in 2021 - 3 months 2025, in natural terms, thousand tons
20. Dynamics of imports of animal feed into Ukraine in 2021 - 3 months of 2025, in monetary terms, UAH million
21. Cost distribution structure of the manufacturer/importer company in the pet food market in 2024
22. Number of search queries by types of studied products in Ukraine, June 2021-May 2025
23. Number of search queries by the largest brands of studied products in Ukraine, June 2021-May 2025
24. Main sales channels of pet food in Ukraine
25. Capacity of the Ukrainian pet food market in 2021-2027*, in physical terms, thousand tons
