Market research report on breakfast cereal market in Ukraine. 2023 year
| Date of Preparation: | May 2023 year |
| Number of pages: | 29, Arial, 1 interval, 10 pt |
| Graphs and charts: | 13 |
| Tables: | 17 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Description of the market
1.2. Analysis of market development trends (factors of influence, development problems)
1.3. General market indicators, calculation of market capacity in (production + import - export)
1.4. Segmentation and structuring of the market (by type, origin)
1.5. Raw material base, production technology
2. Main market operators (producers and importers)
2.1. List of major market operators and their structuring (general information, types of activities and specialization; product groups, trademarks and assortment;)
2.2. Market shares of the main market operators
2.3. Degree of competition and risks.
3. Production in 2021-March 2023 (total weight by category)
3.1. Production dynamics (quantitative and cost indicators)
3.2. Shares of producers
4. Foreign trade and foreign economic activity (breakdown by type of breakfast) (total weight by category)
4.1 Exports from Ukraine in 2021-March 2023 (volumes, structure, geography, shares of exporters)
4.2. Imports to Ukraine in 2021-March 2023 (volumes, structure, geography, shares of importers)
5. The range of products on the market (building assortment maps to determine the saturation of market segments)
6. Price and pricing in the market
6.1. Average current prices for products
6.2. Average prices in major retail chains
6.3. Description of factors influencing price formation, structure
7. Branding and advertising (analysis of competitors' positioning in the market, presence in promotion channels)
8. Analysis of consumption in the market
8.1. Consumer preferences for goods, consumer portrait
8.2. Analysis of the Internet audience in the industry, search queries and competitors' results
8.3. Structuring and segmentation of consumption
8.4. The need for the product
9. Conclusions. Forecast indicators of the market
9.1. Conclusions and forecast trends in market development
9.2. Building hypotheses of market development. Forecast indicators of market development in 2023-2024
9.3. Recommendations for development in the market
10. Investment attractiveness of the industry
10.1. SWOT analysis of the market direction
10.2. PEST LE - analysis of factors influencing the market
10.3. Existing risks and barriers to market entry. Building a risk map in the market
List of Tables:
1. Ukrainian breakfast cereal market volumes, 2021 - March 2023
2. List of the main operators of the breakfast cereal market
3. Factor analysis of the largest companies in the breakfast cereal market
4. Analysis of the range of companies by product type
5. Analysis of product prices as of 05.2023
6. Current prices for products in chain stores, as of May 2023, UAH/package
7. Use of the main advertising channels in the breakfast cereals market by operators
8. Comparative table of the use of video advertising by market operators by brands
9. Analysis of the presence of market operators in online communication channels
10. Analysis of market operators' activity in online communication channels
11. Analysis of branding of the main operators of the breakfast cereal market
12. Search queries in the context of the type of breakfast cereals from 05.2023
13. SWOT analysis of the breakfast cereal market
14. Market forecast based on SWOT analysis
15. PEST LE - analysis of the market industry
16. Segmentation of market risks
17. Risk map of the breakfast cereal market in Ukraine
List of graphs and charts:
1. Structure of the Ukrainian breakfast cereal market by origin
2. Structure of the breakfast cereal market by major operators during 2021-2022
3. Dynamics of production of breakfast cereals during 2021-ber. 2023, thousand tons
4. Share of breakfast cereals production among companies during 2021-2022, in %.
5. Main exporters in 2021-2022, thousand tons
6. Export volumes of breakfast cereals from 2021 to March. 2023, thousand tons
7. Geography of export of breakfast cereals from Ukraine, 2021-Mar. 2023, %.
8. Dynamics of imports of major foreign producers, thousand tons
9. Import volumes of breakfast cereals from 2021 to March 2023, thousand tons
10. Geography of imports of breakfast cereals, 2021-Mar. 2023, %.
11. Main importing countries of breakfast cereals, 2021-Mar. 2023, %.
12. Consumer preferences for brands in the breakfast cereal market
13. Forecast of the breakfast cereals market development in 2021-2024, USD mln.
