Market research report on juices, smoothies and fruit purees in Ukraine. 2021-9 months. 2023
| Date of Preparation: | December 2023 year |
| Number of pages: | 42, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 20 |
| Tables: | 48 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the grocery market within the qualitative scope of the study
1.1. Market description, analysis of market development trends (factors affecting the market, the state of related industries and suppliers, changes in consumer behavior; problems and prerequisites for development)
1.2. General market indicators, calculation of market capacity in 2021 - 9 months. 2023 (production + import - export)
1.3. Market segmentation and structuring (by product groups, origin)
1.4. Evaluation of the shadow segment on the market
2. The main operators of the direct-squeezed juices, smoothies and fruit purees market in Ukraine (manufacturers and importers)
2.1. List of the main market operators and their structuring (general information, types of activities and specialization; product groups, trademarks and assortment; regional representation)
2.2. Market shares of the main market operators (manufacturers including exports and importers)
2.3. Degree of competition and risks. Factor analysis of competitors' market shares (separately by market segment)
3. Production of products in 2021 - 9 months. 2023
3.1. Dynamics of production in quantitative indicators
3.2. Dynamics of production in value indicators
3.3. Shares of manufacturers
4. Foreign trade and foreign trade
4.1. Export of the studied goods from Ukraine in 2021 - 9 months. 2023 (volumes, structure, geography, shares of exporters)
4.2. Import of the studied goods to Ukraine in 2021 - 9 months. 2023 (volumes, structure, geography, shares of importers)
5. The range of products presented on the market (construction of assortment cards (by main characteristics (type, taste, packaging))
6. Price and pricing in the market
6.1. Dynamics of product prices
6.2. Average current prices for products
6.3. Description of factors affecting price formation
7. Branding and advertising (analysis of the positioning of competitors on the market, presence in promotion channels)
8. Market consumption analysis
8.1. Consumer preferences for the product, consumer portrait
8.2. Analysis of the Internet audience in the industry, search queries and issuing competitors
8.3. Structuring and segmentation of consumption
9. Product sales channels (description and evaluation of the sales structure by channels)
10. Conclusions. Predictive market indicators
10.1. Conclusions and forecast trends of market development
10.2. Recommendations for market development
List of Tables:
1. Change in product sales volumes from 2022 to 2021, %
2. Change in the choice of buyers of Sandora juices after the company exited the market, %
3. Market capacity of direct-pressed juices in 2021-9 months. 2023, in kind and monetary indicators, thousand tons, million UAH.
4. The capacity of the puree/smoothie market in 2021-9 months. 2023, in kind and monetary indicators, thousand tons, million UAH.
5. Segmentation of straight-pressed juices by taste in 2021-9 months. 2023, in natural quantities, thousand tons
6. Segmentation of the studied goods in terms of origin on the market in 2021-9 months. 2023, in natural quantities, thousand tons
7. Assortment and trademarks of Galicia-Trade
8. Assortment and trademarks of KP Prodtovary
9. Konik assortment and trademarks
10. Assortment and trademarks of Gadz
11. Assortment and trademarks of the Saratsky Food Factory
12. Assortment and trademarks of Agrana Fruit
13. Assortment and trademarks of Witmark
14. Assortment and trademarks of Puratos
15. Assortment and trademarks of Textra-Vita
16. Assortment and trademarks of Fruityland
17. Regional representation of companies on the juice market about juice, smoothie and fruit puree in Ukraine
18. Factor analysis of operators on the direct-squeezed juice market in 2021-2022, in natural terms, thousand tons.
19. Factor analysis of operators on the puree/smoothie market in 2021-2022, in natural terms, thousand tons.
21. Shares of producers of direct-pressed juices in 2021-9 months. 2023, in natural indicators, thousand tons
22. Shares of puree/smoothie producers in 2021-9 months. 2023, in natural indicators, thousand tons
23. The structure of the export of direct-pressed juices in 2021-9 months. 2023, in natural indicators, thousand tons.
24. Export structure of fruit purees/smoothies in 2021-9 months. 2023, in natural indicators, thousand tons
25. Geography of exports of direct-pressed juices in 2021-9 months. 2023, in natural indicators, thousand tons
26. Geography of puree/smoothie exports in 2021-9 months. 2023, in natural indicators, thousand tons
27. The main exporters of direct-pressed juices in 2021-9 months. 2023, in natural indicators, thousand tons
28. The main exporters of fruit purees/smoothies in 2021-9 months. 2023, in natural indicators, thousand tons
29. The structure of imports of direct-pressed juices in 2021-9 months. 2023, in natural indicators, thousand tons.
30. Structure of puree/smoothie imports in 2021-9 months. 2023, in natural indicators, thousand tons
31. Geography of imports of direct-pressed juices in 2021-9 months. 2023, in natural indicators, thousand tons
32. Geography of puree/smoothie imports in 2021-9 months. 2023, in natural indicators, thousand tons
33. The main importers of direct-pressed juices in 2021-9 months. 2023, in natural indicators, thousand tons
34. The main importers of fruit purees/smoothies in 2021-9 months. 2023, in natural indicators, thousand tons
35. Assortment map of direct-pressed juices in Ukraine
36. Assortment map of smoothies and purees in Ukraine
37. Average current prices for straight-pressed juices, UAH/l with VAT
38. Average current prices for juices, smoothies and purees, UAH/unit. with VAT
39. Result table of IMC application in the grocery market
40. Use of the main advertising channels in the studied markets by operators
41. PR activities of the main market operators and their cooperation with mass media
42. Analysis of the presence of market operators in online communication channels
43. Analysis of the activity of market operators in online communication channels
44. Analysis of the branding of the main market operators
45. List and description of industry exhibitions
46. Analysis of Internet requests for the studied products
47. Analysis of Internet inquiries regarding the largest players in the market of direct-pressed juices
48. Analysis of Internet inquiries regarding the largest players in the puree/smoothie market
List of graphs and charts:
1. Change in the volume of apple and grape harvest in 2022 compared to 2021, %
2. Dynamics of apple prices in Ukraine in 2021-2023, UAH/kg with VAT
3. Market shares of the main operators in the direct-squeezed juice market in 2022
4. Market shares of major operators in the puree/smoothie market in 2022
5. Dynamics of production of direct-pressed juices in 2021-9 months. 2023, in natural indicators, thousand tons.
6. Dynamics of fruit puree/smoothie production in 2021-9 months. 2023, in natural indicators, thousand tons.
7. Dynamics of production of direct-pressed juices in 2021-9 months. 2023, in value indicators, million UAH.
8. Dynamics of puree/smoothie production in 2021-9 months. 2023, in value indicators, million UAH.
9. Dynamics of exports of direct-pressedjuices in 2021-9 months. 2023, in natural indicators, thousand tons
10. Export dynamics of fruit purees/smoothies in 2021-9 months. 2023, in natural indicators, thousand tons.
11. Dynamics of imports of direct-pressedjuices in 2021-9 months. 2023, in natural indicators, thousand tons
12. Dynamics of puree/smoothie imports in 2021-9 months. 2023, in natural indicators, thousand tons
13. Dynamics of the juice price index in 2021-2023, relative to January 1, 2019.
14. Dynamics of prices for freshly squeezed juices in Ukraine, hryvnias/l
15. Main costs of juice and smoothie production companies in 2023, %
16. Key factors influencing the choice of juice in Ukraine
17. The structure of consumption of the studied products by the category of employment of the consumer
18. Structure of consumption of the studied products by age category of the consumer
19. Juice sales channels in Ukraine
20. Structure of juice consumption by sales channels
