Market research report on fruit puree, juice, marmalade and pastila market in Ukraine. 2024 year
| Date of Preparation: | April 2024 year |
| Number of pages: | 48, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 18 |
| Tables: | 56 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the studied markets
1.1. Market description, analysis of development trends (yield, food trends, factors influencing the market and their manifestation during the period under study, development problems)
1.2. General market indicators, calculation of market capacity in 2019-2023.
1.2.1. Total volume of markets
1.2.2. Market volume of puree in pouches and other types of consumer packaging (B2C)
1.3. Market segmentation and structuring (by product groups, origin)
2. Production of the researched products in 2019-2023.
2.1. Dynamics of production in quantitative indicators (estimate)
2.2. Dynamics of production in value indicators (estimate)
3. Main market operators (manufacturers, importers, exporters)
3.1. List of the main operators of the market and their structuring (general information, types of activities and specialization; product groups, trademarks and assortment; regional representation)
3.2. Market shares of the main market operators (manufacturers including exports and importers). Rating
4. Foreign trade and foreign trade
4.1. Export of the studied goods from Ukraine in 2019-2023 (volumes, geography, shares of exporters) - in general, with the allocation of pouches and other types of B2C packaging
4.2. Import of the studied goods to Ukraine in 2019-2023 (volumes, structure, geography, shares of importers) - in general, with the allocation of pouches and other types of B2C packaging
5. Assortment of the researched products presented on the market (construction of assortment maps (by main characteristics (type, taste, packaging))
6. Price and pricing in the market (with a focus on prices for the B2C segment)
6.1. Dynamics of product prices
6.2. Average current prices for products
6.3. Description of factors affecting price formation
7. Branding and advertising (analysis of the positioning of competitors on the market, presence in promotion channels)
8. Market consumption analysis
8.1. Consumer preferences for the product, consumer portrait
8.2. Analysis of the Internet audience in the industry, search queries and issuing competitors
8.3. Structuring and segmentation of consumption
9. Product sales channels (description and evaluation of the structure of sales by retail channels)
10. Conclusions. Predictive market indicators
10.1. Conclusions and forecast trends of market development
10.2. Recommendations for market development
11. Investment attractiveness of the industry
11.1. Analysis of market opportunities and threats for the further construction of a SWOT analysis
11.2. PEST LE - analysis of factors affecting the market
11.3. Existing risks and barriers to market entry.
List of Tables:
1. Change in product sales volumes in 2022 to 2021, %
2. Change in the choice of juice buyers of Company 1 after the company exited the market, %
3. Capacity of the children's juice market in 2019-2023, in physical and monetary terms, thousand tons, million UAH.
4. Market capacity of fruit puree in 2019-2023, in physical and monetary terms, thousand tons, million UAH.
5. Market capacity of marmalade and marshmallows in 2019-2023, in physical and monetary terms, thousand tons, million UAH.
6. Volume of the puree market by type of consumer packaging for the B2C segment in Ukraine in 2019-2023, in physical terms, thousand tons
7. Segmentation of the studied goods by product groups in 2019-2023, in physical terms, thousand tons
8. Structuring the market based on the origin of the goods, in physical terms, thousand tons
9. Assortment and trademarks of Company 1
10. Assortment and trademarks of Company 2
11. Assortment and trademarks of the Company 3
12. Assortment and trademarks of the Company 4
13. Assortment and trademarks of the Company 5
14. Assortment and trademarks of the Company 6
15. Assortment and trademarks of the Company 7
16. Assortment and trademarks of the Company 8
17. Assortment and trademarks of the Company 9
18. Assortment and trademarks of the Company 10
19. Assortment and trademarks of the Company 11
20. Assortment and trademarks of the Company 12
21. Assortment and trademarks of the Company 13
22. Assortment and trademarks of the Company 14
23. Assortment and trademarks of the Company 15
24. Regional representation of the companies studied
25. Structure of exports of the studied categories from Ukraine in 2021-2023, in physical terms, thousand tons
26. Geography of exports of the studied categories from Ukraine in 2019-2023, in physical terms, thousand tons
27. Main exporters of the studied categories from Ukraine in 2022-2023, in physical terms, thousand tons
28. Structure of imports of the studied categories to Ukraine in 2021-2023, in physical terms, thousand tons
29. Geography of imports of the studied categories to Ukraine in 2019-2023, in physical terms, thousand tons
30. Main importers of the studied categories to Ukraine in 2019-2023, in physical terms, thousand tons
31. Assortment of children's juices in Ukraine
32. Representation of children's juices in the largest retail chains in Ukraine as of March 2024.
33. Assortment of fruit puree in Ukraine
34. Presentation of fruit puree in the largest retail chains in Ukraine as of March 2024.
35. Assortment of marmalade and pastilles in Ukraine
36. Presentation of Company 16 marmalade and marshmallows in the largest retail chains in Ukraine as of March 2024.
37. Average current prices for children’s juices in Ukraine for February 2024, UAH/l. VAT included
38. Prices for selected categories of children's juices in retail chains in Ukraine as of March 2024, UAH/unit. VAT included
39. Average current prices for fruit puree in Ukraine for February 2024, UAH/unit. VAT included
40. Prices for selected categories of fruit puree in retail chains in Ukraine as of March 2024, UAH/unit. VAT included
41. Average current prices for marmalade and pastille, UAH/kg. VAT included
42. Prices for selected categories of marmalade and marshmallows in retail chains in Ukraine for March 2024, UAH/unit. VAT included
43. Resulting table of application of IMC in the studied markets
44. Use of the main advertising channels in the studied markets by operator
45. PR activities of the main market operators and their cooperation with the media
46. Analysis of the presence of market operators in online communication channels
47. Analysis of the activity of market operators in online communication channels
48. Branding analysis of the main market operators
49. List and description of industry exhibitions
50. Analysis of Internet requests for the products under study
51. Analysis of Internet queries by the name of the largest operators of the products under study
52. Analysis of Internet requests for trademarks of the largest operators of the products under study
53. Opportunities and threats in the market of fruit purees, juices, marmalade and pastilles in Ukraine
54. PEST LE – analysis of the fruit puree and juice market in Ukraine
55. Segmentation of market risks
56. Risk map of the fruit puree and juice market in Ukraine
List of graphs and charts:
1. Change in the volume of apple and grape harvest in 2022 compared to 2021, %
2. Dynamics of apple prices in Ukraine in 2021-2023, UAH/kg with VAT
3. Dynamics of juices for kids production in Ukraine, 2019-2023, in natural indicators, thousand tons
4. Dynamics of fruit puree production in Ukraine, 2019-2023, in natural terms, thousand tons
5. Dynamics of marmalade and pastila production in Ukraine, 2019-2023, in natural terms, thousand tons
6. Dynamics of juices for kids production in Ukraine, 2019-2023, in monetary terms, UAH million.
7. Dynamics of fruit puree production in Ukraine, 2019-2023, in monetary terms, UAH million.
8. Dynamics of marmalade and pastila production in Ukraine, 2019-2023, in monetary terms, UAH million.
9. Shares of the main operators in the market of juices for kids, in natural terms, %
10. Shares of the main operators in the fruit puree market, in natural terms, %
11. Shares of the main operators in the marmalade and pastila market, in natural terms, %
12. Dynamics of the juice price index in 2021-2023, relative to the price per liter.
13. Dynamics of the marmalade and pastila price index in 2021-2023, relative to the price per kg.
14. The main costs of the companies for the production of the studied products in 2023, %
15. Key factors influencing the choice of juice in Ukraine
16. The structure of consumption of the studied products by the category of employment of the consumer
17. Structure of consumption of the studied products by age category of the consumer
18. Product sales channels in Ukraine
