Market research of pet stores in Ukraine. 2022 year
| Date of Preparation: | January 2022 year |
| Number of pages: | 60, Arial, 1 interval, 10 pt |
| Graphs and charts: | 15 |
| Tables: | 17 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Analysis of trends in the development of the pet store market in Ukraine (influence factors, development problems)
1.2. General market indicators, assessment of market capacity in 2019-1H2021
1.3. Evaluation of the shadow segment in the market (by interviewing market participants, or through the construction of analytical models)
1.4. Market segmentation and structuring (by type)
2. Main market operators. TOP-10 pet stores in Ukraine
2.1. List of the main market operators and their structuring (legal information, types of activities and specialization; product groups, brands and assortment; regional representation)
2.2. Estimation of market shares of the main market operators
3. Foreign trade
3.1. Export of pet products from Ukraine in 2019-1 half of 2021 (volumes, structure, geography, shares of exporters)
3.2. Import of pet supplies to Ukraine in 2019-1st half of 2021 (volumes, structure, geography, shares of importers)
4. Product range presented on the market (by category) by top 10 market operators
5.Branding and advertising (analysis of the positioning of competitors in the market, presence in promotion channels)
6.Consumers and their preferences
6.1. Consumer preferences regarding the product, consumer portrait
6.2. Analysis of the Internet audience in the industry, search queries and the issuance of competitors
6.3. Structuring and segmentation of consumption
6.4. Analysis of alternative competitors (supermarkets, marketplaces)
7. Conclusions. Forecast indicators
7.1. Conclusions and Forecast Market Development Trends
7.2. Construction of market development hypotheses. Forecast indicators of market development in 2021-2023
7.3. Recommendations for development in the market
8. Investment attractiveness of the industry
8.1. SWOT analysis of the market direction
8.2. PESTLE-analysis of factors influencing the market
8.3. Existing risks and barriers to market entry. Building a risk map in the market
List of Tables:
1. Regional representation of Master Zoo pet stores in Ukraine as of December 2021
2. Regional distribution of the number of pet stores in Ukraine, where Royal Canin products are presented
3. Structuring market operators by categories
4. Sales shares by market operators (NBO*) at RSP* (retail selling prices) in 2020, %
5. The main importers of pet food in Ukraine in 2019-6 months of 2021, in kind,%
6. The range of products for animals in the pet store Master Zoo
7. Assortment of cat food from major food manufacturers
8. Assortment of dog food by major market operators
9. Assortment of food for rodents, aquarium fish and ornamental birds
10. Channels of representation and promotion of products by market operators
11. Positioning in the market
12. Popularity of brands among consumers in 2020
13. Google Search Results
14. SWOT analysis of the pet products market
15. PEST-analysis of the pet market
16. Segmentation of market risks
17. Risk map of the pet products market
List of graphs and charts:
1. Market capacity in monetary terms in Ukraine in 2019-2021, UAH million
2. Capacity of the animal food market in monetary terms in Ukraine in 2019-2021, UAH million
3. The structure of the animal products market in Ukraine in monetary terms, %
4. Market segmentation by volumes of different categories of pet food in physical terms for 6 months of 2021, %
5. Shares of food for cats and dogs on the Ukrainian market in physical terms
6. Dynamics of exports of animal feed from Ukraine in 2019 - 6 months. 2021, in kind, thousand tons
7. The structure of exports of animal feed from Ukraine in 2020, in kind
8. Geographic structure of exports of animal feed from Ukraine in 2019-6 months of 2021, in monetary terms,%
9. Dynamics of pet food imports to Ukraine in 2019 - 6 months 2021, in kind, thousand tons
10. Structure of imports of pet food to Ukraine in 2020, in kind,%
11. Geographic structure of animal feed imports to Ukraine in 2019-6 months of 2021, in kind,%
12. Dynamics of the number of requests for pet stores in the Google search engine in 2019-2021, thousand
13. Dynamics of the number of requests for pet products in the Google search engine in 2019-2021, thousand
14. Structure of sales and consumption of pet products in Ukraine
15. Forecasted capacity and growth rates of the pet products market in 2021-2023, in monetary terms, UAH million
