Market analysis of jam, puree and jellies in Ukraine. 2025
| Date of Preparation: | June 2025 year |
| Number of pages: | 85, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 52 |
| Tables: | 18 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. General characteristics of the market
1.1. Market description: introductory paragraph with a description of the product, its application, description of the research methodology and classifiers
1.2. Analysis of market development trends: factors affecting the market and their manifestation during the studied period; problems and prerequisites for development
1.3. General market indicators. Calculation of market capacity in 2021 - May 2025 (according to the formula "production + import - export") in natural indicators, assessment by types of studied products
1.4. Segmentation and structuring of the market by types and origin
1.5. Production technology and raw material base
2. State regulation of the industry
2.1. Main laws regulating the industry: list, brief summary and features of laws and licenses
2.2. Taxes and fees in the market: general taxation of business, import and export duties, information on possible plans for their change
2.3. Features of public procurement: general principles and conditions
3. Main market operators (producers and importers)
3.1. List of main market operators and their structuring: general information, types of activity and specialization; product groups, brands and assortment; regional representation
3.2. Shares of main market operators (producers including exports and importers)
3.3. Degree of competition and risks. Factor analysis of market shares of competitors
4. Volume of production of products in 2021 - May 2025 (by types of studied products)
4.1. Dynamics of production in quantitative indicators
4.2. Shares of manufacturers
5. Foreign trade and foreign economic activity
5.1. Export of products from Ukraine in 2021 - April 2025 (volumes, structure, geography) - separately by types
5.2. Imports of products into Ukraine in 2021 - April 2025 (volumes, structure, geography, shares of importers) - separately by type
6. Product range presented on the market (construction of assortment maps to determine the saturation of market segments)
7. Price and pricing on the market
7.1. Dynamics of product prices
7.2. Average current product prices
7.3. Description of factors influencing price formation, structure
8. Branding and advertising (analysis of competitors' positioning in the market, presence in promotion channels)
9. Analysis of consumption on the market
9.1. Consumer preferences for the product, consumer portrait (by the office method)
9.2. Analysis of the Internet audience in the industry, search queries and competitor results
9.3. Consumption in the B2G sector. Analysis of public tender procurement (volumes, structure by region, organizers and participants) in 2024-2025
9.4. Structuring and segmentation of consumption (B2B, B2C, B2G)
10. Product sales channels (description and assessment of sales structure by channels)
11. Investment attractiveness of the industry
11.1. Analysis of market opportunities and threats for further construction of SWOT analysis
11.2. PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence. Construction of a risk map on the market
11.3. Existing risks and barriers to entry into the market
12. Conclusions. Forecast market indicators
12.1. Conclusions and forecast trends in market development
12.2. Construction of hypotheses for market development. Forecast market development indicators in 2025-2028
12.3. Recommendations for entering the market
List of Tables:
1. UKTZED and NPP codes of the studied goods
2. Capacity of the jam, puree and powidl market in Ukraine, by type, 2021 - May 2025, in natural and monetary terms, tons, million UAH
3. Structure of the jam, puree and powidl market in Ukraine by country of origin of imported products
4. Elements of automation of the jam, puree and powidl production process
5. Assessment of the competitive environment in the jam, puree and powidl market in Ukraine using the Porter method
6. Competitive market map
7. Assortment map of the studied types of jams, purees and purees on the Ukrainian market, available for sale as of July 2025
8. Average current prices for jams*, purees and powidl in Ukraine as of July 2025, UAH/kg including VAT
9. Resulting table of the application of IMC on the Ukrainian jams, purees and powidl market
10. Characteristics of the presence of the TOP-10 companies on the Ukrainian compound feed market in online promotion channels
11. Analysis of branding of the main business entities
12. List and description of industry exhibitions planned for 2025 in Ukraine
13. Portrait of the consumer of jams, purees and powidl in Ukraine
14. Dynamics and structure of search queries related to jams, purees and powidl in Ukraine over the past 12 months, in Ukrainian and Russian
15. SWOT analysis of the jams, purees and powidl market in Ukraine
16. PEST LE – analysis of factors influencing the jams, purees and powidl market in Ukraine
17. Segmentation of market risks by degree of impact and probability
18. Risk map of the jams, purees and powidl market in Ukraine
List of graphs and charts:
1. Structure of the jam, puree and jam market in Ukraine by the studied types of products, % of the total number of items in the available assortment
2. Dynamics of apple plantation areas in Ukraine among enterprises, 2021-2024, thousand hectares
3. Dynamics of pear plantation areas in Ukraine among enterprises, 2021-2024, thousand hectares
4. Dynamics of raspberry plantation areas in Ukraine among enterprises, 2021-2024, thousand hectares
5. Dynamics of strawberry plantation areas in Ukraine among enterprises, 2021-2024, thousand hectares
6. Dynamics of apricot plantation areas in Ukraine among enterprises, 2021-2024, thousand hectares
7. Shares of major companies in the jam, puree and powidl market of Ukraine in 2024, % of total sales, estimate
8. Dynamics and structure of jam, puree and powidl production volumes in Ukraine, tons
9. Shares of producers of jam, puree and jam market in Ukraine in 2024, % of total production of the studied products in the country in value terms
10. Dynamics of apricot jam exports from Ukraine in 2021-5 months. 2025 in physical terms, tons
11. Structure of apricot jam exports from Ukraine in 2024 by destination countries in physical terms, % of total net export weight
12. Dynamics of strawberry jam exports from Ukraine in 2021-5 months. 2025 in physical terms, tons
13. Structure of strawberry jam exports from Ukraine in 2024 by category in physical terms, % of total net export weight
14. Structure of strawberry jam exports from Ukraine in 2024 by destination countries in physical terms, % of total net export weight
15. Dynamics of raspberry jam exports from Ukraine in 2021-5 months. 2025 in physical terms, tons
16. Structure of raspberry jam exports from Ukraine in 2024 by destination countries in physical terms, % of total net export weight
17. Dynamics of apple powidl exports from Ukraine in 2021-5 months. 2025 in physical terms, tons
18. Structure of apple powidl exports from Ukraine in 2024 by destination countries in physical terms, % of total net export weight
19. Dynamics of pear powidl exports from Ukraine in 2021-5 months. 2025 in physical terms, tons
20. Dynamics of apple puree exports from Ukraine in 2021-5 months. 2025 in physical terms, tons
21. Structure of apple puree exports from Ukraine in 2024 by categories in physical terms, % of total net export weight
22. Structure of apple puree exports from Ukraine in 2024 by destination countries in physical terms, % of total net export weight
23. Dynamics of pear puree exports from Ukraine in 2021-5 months. 2025 in terms of volume, tons
24. Structure of pear puree exports from Ukraine in 2024 by destination countries in terms of volume, % of total net export weight
25. Dynamics of apricot jam imports to Ukraine in 2021-5 months of 2025 in terms of volume, tons
26. Structure of apricot jam imports to Ukraine in 2024 by countries of origin in terms of volume, % of total net weight
27. Structure of apricot jam imports to Ukraine in 2024 by main importers in terms of volume, % of total net weight
28. Dynamics of strawberry jam imports to Ukraine in 2021-5 months of 2025 in physical terms, tons
29. Structure of strawberry jam imports to Ukraine in 2024 by country of origin in physical terms, % of total net weight
30. Structure of strawberry jam imports to Ukraine in 2024 by main importers in physical terms, % of total net weight
31. Dynamics of raspberry jam imports to Ukraine in 2021-5 months. 2025 in physical terms, tons
32. Structure of raspberry jam imports to Ukraine in 2024 by country of origin in physical terms, % of total net weight
33. Structure of raspberry jam imports to Ukraine in 2024 by main importers in physical terms, % of total net weight
34. Dynamics of apple puree imports to Ukraine in 2021-5 months. 2025 in physical terms, tons
35. Structure of apple puree imports to Ukraine in 2024 by categories in physical terms, % of total net weight
36. Structure of apple puree imports to Ukraine in 2024 by countries of origin in physical terms, % of total net weight
37. Structure of apple puree imports to Ukraine in 2024 by main importers in physical terms, % of total net weight
38. Dynamics of pear puree imports to Ukraine in 2021-5 months 2025 in physical terms, tons
39. Structure of pear puree imports to Ukraine in 2024 by categories in physical terms, % of total net weight
40. Structure of pear puree imports to Ukraine in 2024 by countries of origin in physical terms, % of total net weight
41. Structure of pear puree imports to Ukraine in 2024 by main importers in physical terms, % of total net weight
42. Dynamics of export prices for jam, puree and powidl in Ukraine for 2022-2024, UAH/kg, excluding VAT
43. Dynamics of import prices for jam, puree and powidl in Ukraine for 2021-2024, UAH/kg excluding VAT
44. Structure of main costs of companies producing jam, puree and powidl in Ukraine, % of the total
45. Dynamics of government procurement volumes in the jam, puree and powidl market in Ukraine, 2021 - May 2025, thousands of UAH
46. Structure of government procurement of jam, puree and powidl in Ukraine in 2024 by regions of Ukraine, % of the total
47. Structure of government procurement of jam, puree and powidl in Ukraine in 2024 by organizers, % of the total
48. Structure of government procurement of jam, puree and powidl in Ukraine in 2024 by winners, % of the total
49. Structure and assessment of sales volumes of jams, purees and powidl in Ukraine by main sales channels, % of the total sales
50. Forecast of the capacity of the apple and pear powidl market in Ukraine, for 2025-2028, in physical terms, tons
51. Forecast of the capacity of the apple and pear puree market in Ukraine, for 2025-2028, in physical terms, tons
52. Forecast of the capacity of the apricot, raspberry and strawberry jam market in Ukraine, for 2025-2028, in physical terms, tons
