Market research report on fruits and vegetables and processed products in Ukraine. 2021 year
| Date of Preparation: | March 2021 year |
| Number of pages: | 76, Arial, 1 interval, 10 pins |
| Graphs and charts: | 23 |
| Tables: | 33 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the studied markets
a. Analysis of market development trends (factors of influence on the market, problems and prerequisites for development) - in an office way using the results of a survey
b. General market indicators, calculation of market capacity in 2016-2020 (Production + import - export) - desk valuation
c. Segmentation and structuring of markets - in an office way using survey results
i. By processing methods (for example, milk, cheese, butter, kefir, etc.)
ii. By size of companies (singling out the share of MSMEs)
ii. By region
iii. By sources of raw materials (households / enterprises)
iv. Evaluation of the shadow segment in the market (by interviewing market participants, or by building analytical models) - in an office way using survey results
d. Analysis of market trends for agro-MSME products from the point of view of experts, market participants and trends identified during the survey - based on the results of surveys, quantitative and qualitative interviews, focus group research
e. Analysis of the current level of understanding of the agro-MSME concept of marketing strategy
2. State regulation of the industry. General overview of legislative acts on food safety in force on the territory of Ukraine with the provision of a list of sources (without legal advice, key information for the formation of a strategy)
3. The main market operators (analysis of the MSME segment: who are represented in general and whether there are farms that are interesting for inspection)
a. Analysis of the representation of operators in the market (the largest players, the representation of the MSME segment) - desk method using the survey results
b. List of operators in the MSME segment of the studied markets, whose experience will be used in the preparation of the strategy and their description
c. Highlighting operators named during surveys and focus group discussions
d. Structuring operators (by product segments, specialization, distribution channels, regional)
e. Communication channels of the main operators
4. Foreign trade in farm products (if available, general overview) - desk method
5. Price and pricing in the market - in the office method from the calls of key operators
a. Average current prices for products by segments
i. Mass market (supermarkets)
ii. Farm products of trade format at fairs and markets
iii. "Craft" farm products
b. Description of factors influencing price formation
6. Consumers and their preferences (Analysis of survey results and focus group interviews)
a. Portrait of a consumer of agro-MSME products (in the B2B and B2C segment)
b. The Impact of the COVID-19 Pandemic on Purchasing Choices
c. Saturation of individual product segments
d. Purchase channels for agri-MSME products and purchasing models in the B2B market
e. The main factors contributing to the choice of agri-MSME products (place, frequency, packaging, branding)
f. Possible stop factors
g. Willingness to buy products at prices higher than in supermarkets
h. Degree of consumer satisfaction with agri-MSME products
i. Analysis of search queries related to farm products
7. Influence of associations, associations, distribution chain participants and experts on the development of the market (the result of in-depth interviews and focus group discussions) - a wish to the participants, a vision for the development of the segment
8. Sales channels for products - in the office, based on the results of surveys of quantitative and qualitative interviews, focus group research (in accordance with clause 8 of the Terms of Reference)
a. Description and evaluation of the sales structure by channels (markets, supermarkets, eco-shops, online)
b. Requirements and wishes of MSME channel participants (result of in-depth interviews)
c. Analysis of the location of farm stores in the cities of Ukraine (general analysis of the principles of placement, linking to other stores)
9. The range of products presented on the market (commodity group - processed product - well-known representatives) - desk method
10. Analysis of the promotion of agro-MSME products
a. Analysis of existing channels in general
b. Analysis of channels used in the segment by players (online channels)
- Pages in social networks
- YouTube
- Online stores (prom.ua, socket, Flagma)
c. Analysis of offline channels, existing and prospective
- Forums
- Conferences
- Trade fairs
- Industry associations
- Rating events (if any))
11. Conclusions. Forecasts for the development of galusi- cabinet method
a. Conclusions and Forecast Market Development Trends
b. Building market development hypotheses. Forecast indicators of market development (baseline, optimistic and pessimistic scenario with the definition of factors of influence)
12. Investment attractiveness of directions (by industry) - desk method
a. SWOT analysis of the market direction
b. PEST-analysis of factors influencing the market (with an assessment of the degree of influence of the factor)
List of Tables:
1. Market capacity of fruit and vegetable products in Ukraine, in kind, thousand tons
2. Market capacity of fruit and vegetable processing products in Ukraine, in physical terms, thousand tons
3. The structure of the market of fruits and vegetables and processed products in Ukraine, in physical terms, %
4. The structure of the fruit and vegetable market in Ukraine by source of raw materials, in physical terms, %
5. The main producers of tomatoes in Ukraine
6. The main operators in the Ukrainian fruit and vegetable processing market
7. Operators named in surveys
8. Vegetable Market Operators
9. Structuring of tomato producers by crops grown
10. Structuring of tomato producers by specialization
11. Structuring manufacturers
12. Specialization TOP producers of canned fruits and vegetables
13. Specialization TOP manufacturers of conservation
14. Geographical structure of exports of fruits and vegetables from Ukraine in 2017 and 2020, in monetary terms, mln USD
15. Geographical structure of exports of fruit and vegetable processing products from Ukraine in 2017 and 2020, in monetary terms, USD mln
16. The structure of exports of fruits and vegetables from Ukraine in 2016-2020, in monetary terms, million US dollars
17. Structure of exports of fruit and vegetable processing products from Ukraine in 2016-2020, in monetary terms, mln USD
18. Geographical structure of imports of fruits and vegetables in Ukraine in 2017 and 2020, in monetary terms, mln USD
19. Geographical structure of imports of fruit and vegetable processing products in Ukraine in 2017 and 2020, in monetary terms, USD mln
20. Structure of imports of fruits and vegetables in Ukraine in 2016-2020, in monetary terms, mln USD
21. Structure of imports of fruit and vegetable processing products in Ukraine in 2016-2020, in monetary terms, mln USD
22. Average current prices for vegetable products by segments in mass markets
23. Average current prices for vegetable products by segments in mass markets
24. Current average retail prices for canned fruits and vegetables
25. Current retail prices for farm vegetable products
26. Current retail prices for farm vegetable products
27. Sales channels for vegetables
28. Sales volume in the retail market of mainly consumer goods of daily demand through corporate-type retail chains (FMCG-retail) in Ukraine in 2017-2019, in monetary terms, UAH billion.
29. Shares of FMCG retailers by number of points in Ukraine for 2017-2019.
30. Commodity groups of products presented on the market and its manufacturers
31. Representation of selected market operators in social networks
32. SWOT - analysis of the market of fruit and vegetable products and products of its processing in Ukraine
33. PEST - analysis of the market of fruit and vegetable products and products of its processing in Ukraine
List of graphs and charts:
1. Segmentation of the market of fruits and vegetables and processed products in Ukraine, in natural terms, %
2. The most popular vegetables in Ukraine in 2020
3. Segmentation of the fruit and vegetable market in Ukraine, in natural terms, %
4. Segmentation of the market of fruit and vegetable processing products in Ukraine, in physical terms, %
5. Dynamics of exports of fruits and vegetables from Ukraine in 2016-2020, in monetary terms, mln USD
6. Dynamics of exports of fruits and vegetables from Ukraine in 2016-2020, in monetary terms, thousand tons
7. Dynamics of exports of fruit and vegetable processing products from Ukraine in 2016-2020, in monetary terms, USD mln
8. Dynamics of exports of fruit and vegetable processing products from Ukraine in 2016-2020, in monetary terms, thousand tons
9. Dynamics of imports of fruits and vegetables in Ukraine in 2016-2020, in monetary terms, mln USD
10. Dynamics of imports of fruits and vegetables in Ukraine in 2016-2020, expressed in kind, thousand tons
11. Dynamics of imports of processed fruit and vegetable products in Ukraine in 2016-2020, in monetary terms, USD mln
12. Dynamics of imports of fruits and vegetables in Ukraine in 2016-2020, expressed in kind, thousand tons
13. The level of difficulty in finding customers based on the results of a survey of market players
14. The result of a survey of respondents in the cities of Ukraine
15. The level of self-sufficiency in basic types of food in 2019 (7diagrams)
16. The result of a survey of respondents in the cities of Ukraine about the place of purchase
17. The result of a survey of respondents in the cities of Ukraine - what first comes to mind when it comes to farm products?
18. The result of a survey of respondents in the cities of Ukraine - Possible stop factors when buying farm products?
19. Dynamics and structure of search queries related to fruits and vegetables in March 2020 - February 2021, thousand requests
20. Structures of sales by channels in the market of fruits and vegetables and processed products
21. Forecast capacity of the fruit and vegetable market in 2021-2023, in physical terms, thousand tons, %
22. Forecast capacity of the fruit and vegetable processing products market in 2021-2023, in physical terms, thousand tons, %
