Market research report on poultry and processed products in Ukraine. 2021 year
| Date of Preparation: | October 2021 year |
| Number of pages: | 10, Arial, 1 interval, 10 pins |
| Graphs and charts: | 34 |
| Tables: | 12 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the studied markets
a. Analysis of market development trends (factors influencing the market, problems and prerequisites for development) - in an office manner using survey results
b. General market indicators, calculation of market capacity in 2016-2020 (production + import - export) - assessment by cabinet method
c. Segmentation and structuring of markets - by the office method with the use of survey results
i. By methods of processing
ii. By company size (allocation of the share of MSMEs)
iii. By regions
iv. By sources of raw materials (households / enterprises)
v. Assessment of the shadow segment on the market (through interviews with market participants or through the construction of analytical models) - in an office way using survey results
d. Analysis of trends in the market of agro-MSME products from the point of view of experts, market participants and trends revealed during the survey - based on the results of surveys, quantitative and qualitative interviews, focus group research
e. Analysis of the current level of understanding of the concept of marketing strategy among agro-MSMEs
2. State regulation of the industry. A general overview of legislative acts on food safety operating in Ukraine with a list of sources (without legal recommendations, key information for strategy formation)
3. The main operators of the market (analysis of the MSME segment: who are represented in general and whether they are interesting for the review of the economy)
a. Analysis of the representation of operators on the market (the largest major players, the representation of the MSME segment) - in an office manner using survey results
b. List of operators of the MSME segment of the studied markets, whose experience will be used in the preparation of the strategy and their description
c. Highlighting operators named during surveys and focus group discussions
d. Structuring of operators (by product segments, specialization, sales channels, regionally)
4. Foreign trade in agricultural products (subject to availability, general overview) - office-based
5. Price and pricing on the market - in an office manner with a call to key operators
a. Average current prices for products by segment
i. Mass market (supermarkets)
ii. Farm products of trade format at fairs and markets
iii. "Craft" farm products
b. Description of factors affecting price formation
6. Consumers and their preferences (Analysis of survey results and focus group interviews)
a. Portrait of the consumer of agro-MSME products (in the B2B and B2C segment)
b. Impact of the COVID-19 pandemic on purchasing preferences
with. Saturation of individual product segments
d. Channels of purchase of agro-MSME products and purchase models on the B2B market
a. The main factors contributing to the choice of agro-MSME products (location, frequency, packaging, branding)
b. Possible stop factors
c. Willingness to buy products at prices higher than in supermarkets
d. The degree of consumer satisfaction with the products of agro-MSMEs
7. The influence of associations, unions, participants in supply chains and experts on the development of the market (the result of in-depth interviews and focus group discussions) - wishes to the participants, vision of the development of the segment
8. Product sales channels – by office method, based on the results of surveys, quantitative and qualitative interviews, focus group research (according to clause 8 of the Terms of Reference)
a. Description and evaluation of the sales structure by channels (markets, supermarkets, eco-shops, online)
b. Requirements and wishes of the participants of sales channels for MSMEs (result of in-depth interviews)
9. Analysis of the promotion of agro-MSME products
a. Analysis of existing channels as a whole
b. Analysis of channels used in the segment by players (online channels)
- Pages in social networks
- YouTube
- Online stores (prom.yua, outlet, Flagma)
They have an online store on their website
c. Analysis of offline channels, existing and prospective
- Forums
- Conferences
- Fairs
- Industry associations
- Rating events (if available)
10. The range of products presented on the market (product group – processing product – well-known representatives) – in a cabinet manner
11. Conclusions. Forecasts of the development of the industry - by the cabinet method
a. Conclusions and forecast trends of market development
b. Construction of market development hypotheses. Predictive indicators of market development (basic, optimistic and pessimistic scenarios with the definition of influencing factors)
12. Investment attractiveness of directions (by industry) - by cabinet method
a. SWOT analysis of market direction
b. PEST-analysis of factors affecting the market (with an assessment of the level of influence of the factor)
List of Tables:
1. Market capacity of meat products in Ukraine, in natural terms, tons
2. Capacity of the poultry meat processing market in Ukraine, in natural terms, tons
3. Structuring of operators on the Ukrainian market
4. Average current prices for meat and meat products by segment in mass markets
5. Current retail prices for farm meat products
6. Current retail prices for craft meat products
7. The level of optimality of sales channels for berry products and processing products in Ukraine
8. Operators in the Instagram social network and their products
9. Sites of operators
10. Commodity groups of products presented on the market and their manufacturers
11. SWOT - analysis of the poultry market and their processing products in Ukraine
12. PEST - analysis of the aquaculture market and its processing products in Ukraine
List of graphs and charts:
1. Dynamics of poultry meat production (except chicken) in 2016-2020, in natural terms, tons, %
2. Dynamics of production of processing products in 2016-2020, in natural terms, tons, %
3. Market segmentation of poultry meat and its processing products in Ukraine, in natural terms, %
4. Market structure of poultry meat producers (except chicken) in Ukraine, in natural terms, %
5. Market structure of producers of poultry meat products (except chicken) in Ukraine, in natural terms, %
6. Market structure of poultry and processed products by region as of the end of 2019 in the MSME segment, in monetary terms, %
7. Structure of the poultry market by source of raw material cultivation, in natural terms, %
8. Dynamics of poultry meat import (except chicken) in 2016-2020, in natural terms, tons, %
9. Dynamics of poultry meat imports (except chicken) in 2016-2020, in monetary terms, thousands of dollars. USA, %
10. The structure of poultry meat imports by product groups in 2016-2020, in monetary terms, thousands of dollars. USA, %
11. Dynamics of poultry meat export (except chicken) in 2016-2020, in natural terms, tons, %
12. Dynamics of poultry meat exports (except chicken) in 2016-2020, in monetary terms, thousands of dollars. USA, %
13. The structure of poultry meat exports by commodity groups in 2016-2020, in monetary terms, thousands of dollars. USA, %
14. Dynamics of imports of poultry meat processing products (except chicken) in 2016-2020, in natural terms, tons, %
15. Dynamics of imports of poultry meat processing products (except chicken) in 2016-2020, in monetary terms, thousands of dollars. USA, %
16. The structure of imports of processed poultry meat products by commodity groups in 2016-2020, in monetary terms, thousands of dollars. USA, %
17. Dynamics of exports of poultry meat processing products (except chicken) in 2016-2020, in natural terms, tons, %
18. Dynamics of exports of poultry meat processing products (except chicken) in 2016-2020, in monetary terms, thousands of dollars. USA, %
19. The structure of the export of products processed from poultry meat by commodity groups in 2016-2020, in monetary terms, thousands of dollars. USA, %
20. Segmentation of poultry meat consumers (except chicken)
21. Motivating factors for buying poultry products (except chicken)
22. Constraining factors in the purchase of poultry products (except chicken)
23. The influence of quarantine restrictions on the consumption of products
24. Saturation of the poultry market by bird species
25. Channels of purchase of meat products for agro-MSMEs
26. Channels for purchasing meat products for agro-MSMEs
27. Factors for the selection of agro-MSME products
28. Cases of purchase of agro-MSME products
29. Frequency of purchase of agro-MSME products
30. The willingness of consumers to overpay up to 30% of the cost for a product of a small farm with a unique taste and quality
31. The willingness of consumers to overpay up to 30% of the cost for a product of a small farm with a unique taste and quality
32. Structure of sales of poultry (except chicken) processing
33. Product promotion process
34. Forecast indicators of the poultry meat market capacity in Ukraine in 2021-2022 in natural terms, thousand tons
