Phone surveys: ask questions to your customers

The results of business operating in the B2C segment are critically dependent on the attitude to the offered goods and services by consumer audience. It is important for such companies’ management to have up-to-date information about consumer sentiment, their brand loyalty, motives for behavior. The easiest way to get feedback from consumers or find out people's opinions on a particular issue is to conduct a phone survey. Pro-Consulting has its own call center with trained operators, and analysts and recommends conducting phone surveys to interested businesses.

Phone surveys: benefits

One might think that with the development of Internet technology phone surveys are a thing of the past, but this is far from the case. Phone surveys remain a tool in marketing and sociology, as phone surveys have a number of advantages over online surveys and personal interviews:

• access to all segments of the population;

The phone is used by all people who are part of the consumer audience or sociological sample, while the Internet in Ukraine is not yet widespread everywhere. In addition, the older generation finds it very difficult to perceive technical innovations. Therefore, phone surveys of the population are more relevant than the results of posting questionnaires on the Internet.

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• information processing speed;

Our call center is equipped with a CATI system – Computer Assisted Telephone Interview, which allows you to process a phone survey much faster than manually. This means that the company that ordered the phone customer survey will receive up-to-date information in a short time.

• the cost of the "phone survey" service;

Pro-Consulting call center will conduct a quick phone survey the cost of which will be much lower and the result will be better and faster than if the same survey was conducted by means of personal interviews in public places.

Similarly, phone surveys are practiced as one of the stages of gathering information for the competitors’ analysis – read

• possibility of direct quality control;

By ordering the "phone survey" service, you get the opportunity to monitor its execution at all stages of implementation: from compiling a questionnaire and selecting a database of respondents, to listening to the work of operators and audit the results of analytical processing of information.

If you feel that you lack information on the market conditions where your company operates, contact Pro-Consulting – we will select the best methods of your market indicators research and forecasting

phone surveys: types of services

Pro-Consulting call center is able to organize and conduct a phone survey on topics of interest to the customer. The main types of services are:

• in-depth telephone survey of customers – allows you to make a portrait of the consumer, determine his need for a particular product or service, identify conditions of loyalty to the customer's brand and get other important information for sales management;
• conducting sociological surveys by phone – it is necessary to determine the attitude of the population to certain events or phenomena in the social and political life of the country;
• mystery calling – will help identify strengths and weaknesses in the work of your departments which interact directly with customers.

Don't waste time burdening your employees by calling contact databases and compiling the same databases – order phone surveys to get accurate information about your buyers, customers, voters or any other category of respondents’ sentiment.

If you have a few more minutes, read the article on comprehensive market research – maybe this is what your business requires