Market share analysis and market size analysis

A well-defined marketing research approach enables businesses to make confident, evidence-based strategic decisions — from assessing market entry potential and mapping the competitive landscape to mitigating risks and producing realistic demand forecasts.

Within this framework, market share analysis and market size analysis enable companies to objectively assess their competitive position, quantify total and addressable market demand, and identify growth segments across products, regions and distribution channels. By integrating validated industry data, competitive benchmarking, sales structure analysis and regulatory review, management decisions are based on measurable indicators rather than assumptions.

Backed by over 3,000 successfully delivered research projects, Pro-Consulting provides practical market share and market size insights that help businesses validate market potential, strengthen competitive positioning and support long-term strategic planning.

Pro-Consulting also conducts bespoke market share analysis and market size analysis for Ukraine and international markets. If you would like to commission a custom study or align on specific analytical goals, please reach out using the contact details.