Market research report on chocolate, whole grain, protein bars in Ukraine. 2024 year
| Date of Preparation: | September 2024 year |
| Number of pages: | 47, Arial, 1 spacing, 10 points |
| Graphs and charts: | 18 |
| Tables: | 53 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Description of the market, analysis of trends in its development (factors affecting the market and their manifestation during the studied period, problems and prerequisites for development)
1.2. General market indicators, calculation of market capacity (total and separately for each type of researched goods) in 2021 - the first half of 2024 (production + import - export). Rating.
1.3. Market segmentation and structuring (by origin)
2. Main market operators (manufacturers and importers)
2.1. List of the main market operators and their structuring (general information, types of activities and specialization; product groups, trademarks and assortment; regional representation)
2.2. Market shares of the main market operators. Rating
2.3. Degree of competition and risks.
3. Estimate of production in 2021 – the first half of 2024.
4. Foreign trade and foreign trade
4.1. Export of candy bars from Ukraine in 2021 - the first half of 2024 (Volumes, structure).
4.2. Import of whole grain, chocolate, and protein bars to Ukraine in 2021 - the first half of 2024 (Volumes, structure, geography, shares of importers). Separately for each type of investigated goods.
5. The assortment of products presented on the market (construction of assortment maps according to the main characteristics of the product to determine the saturation of market segments)
6. Price and pricing in the market
6.1. Dynamics of product prices
6.2. Average current prices for products
6.3. Description of factors affecting price formation, structure
6.4. Analysis of price segments on the bar market
7. Branding and advertising (analysis of the positioning of competitors on the market, presence in promotion channels)
8. Market consumption analysis
8.1. Consumer preferences for the product, consumer portrait (cabinet method)
8.2. Analysis of the Internet audience in the industry, search queries and issuing competitors
8.3. The degree of consumer satisfaction (review analysis)
9. Product sales channels (description and evaluation of the sales structure by channels)
10. Conclusions. Predictive market indicators
10.1. Conclusions and forecast trends of market development
10.2. Construction of market development hypotheses. Forecast indicators of market development in 2024-2026.
10.3. Recommendations for market development
11. Investment attractiveness of the industry
11.1. Analysis of market opportunities and threats for the further construction of a SWOT analysis
11.2. PEST LE - analysis of factors affecting the market and assessment of the probability and degree of their influence
11.3. Existing risks and barriers to market entry.
List of Tables:
1. Factors in the bar market in Ukraine
2. Bar market capacity (generally researched segments) in Ukraine
in 2021- I half. 2024, in natural indicators, thousand tons
3. Market capacity of chocolate bars in Ukraine in 2021 - I half. 2024, in natural indicators, thousand tons
4. Market capacity of whole grain bars in Ukraine in 2021 - 1st half. 2024, in natural indicators, thousand tons
5. Market capacity of protein bars in Ukraine in 2021 - I half. 2024, in natural indicators, thousand tons
6. Segmentation by types and structuring by origin of goods on the bar market in Ukraine in 2021-I half. 2024, in natural terms, %
7. Assortment and trademarks of the company 1
8. Assortment and trademarks of the company 2
9. Assortment and trademarks of the company 3
10. Assortment and trademarks of the company 4
11. Assortment and trademarks of the company 5
12. Assortment and trademarks of the company 6
13. Assortment and trademarks of the company 7
14. Assortment and trademarks of the company 8
15. Assortment and trademarks of the company 9
16. Assortment and trademarks of the company 10
17. Assortment and trademarks of the company 11
18. Assortment and trademarks of the company 12
19. Regional representation of the studied companies (offices, plants)
20. Evaluation of the competitive environment in the bar market according to M. Porter's method
21. Export of bars from Ukraine by types in 2021-I half. 2024, in natural indicators, thousand tons
22. Import of bars to Ukraine by types in 2021-I half. 2024, in natural indicators, thousand tons
23. Geography of import of chocolate bars to Ukraine in 2021-I half. 2024, in natural indicators, thousand tons
24. The main importers of chocolate bars in Ukraine in 2021-I half. 2024, in natural indicators, thousand tons
25. Geography of import of whole grain bars to Ukraine in 2021-I half. 2024, in natural indicators, thousand tons
26. The main importers of whole grain bars to Ukraine in 2021-I half. 2024, in natural indicators, thousand tons
27. Geography of import of protein bars to Ukraine in 2021-I half. 2024, in natural indicators, thousand tons
28. The main importers of protein bars in Ukraine in 2021-I half. 2024, in natural indicators, thousand tons
29. Assortment map of chocolate bars by fillings on the Ukrainian market as of August 2024
30. Assortment map of whole grain bars by fillings on the Ukrainian market as of August 2024
31. Assortment map of protein bars by fillings on the Ukrainian market as of August 2024
32. Average current prices for confectionery products in Ukraine as of July 2024, UAH with VAT
33. Segmentation of prices for bars in Ukraine in September 2024, UAH per 100 grams with VAT
34. Analysis of prices for chocolate bars in retail chains by segment in Ukraine for September 2024, UAH with VAT
35. Analysis of prices for whole grain bars in retail chains by segment in Ukraine for September 2024, UAH with VAT
36. Analysis of prices for protein bars in retail chains by segment in Ukraine for September 2024, UAH with VAT
37. Result table of the application of IMC in the studied markets
38. Use of the main advertising channels in the studied markets by operators
39. Comparative table of the use of video advertising by market operators by brand
40. PR activities of the main market operators and their cooperation with mass media
41. Analysis of the presence of market operators in online communication channels
42. Analysis of the activity of market operators in online communication channels
43. Analysis of the branding of the main operators of the confectionery market
44. List and description of industry exhibitions
45. Analysis of search queries by types of bars in Ukraine, as of August 2024.
46. Analysis of search queries by operators on the bar market in Ukraine, as of August 2024.
47. Analysis of search queries by trade marks on the bar market in Ukraine, as of August 2024.
48. Consumer reviews and product evaluation of the largest market operators as of August 2024
49. Evaluation of the sales structure of bars by channels, %
50. Opportunities and threats in the bar market in Ukraine
51. PEST LE – analysis of the bar market in Ukraine
52. Risk map of the confectionery market in Ukraine
53. The main barriers for a new player to enter the confectionery market in Ukraine
List of graphs and charts:
1. Shares of the main operators in the market of chocolate bars in Ukraine in 2023, %
2. Shares of the main operators in the market of whole grain bars in Ukraine in 2023, %
3. Shares of the main operators in the market of protein bars in Ukraine in 2023, %
4. Dynamics of bar production in Ukraine in 2021-I half. 2024, in natural indicators, thousand tons
5. Export of candy bars from Ukraine in 2021-I half. 2024, in natural indicators, thousand tons
6. Import of candy bars to Ukraine in 2021-I half. 2024, in natural indicators, thousand tons
7. Market of chocolate bars in Ukraine by flavors as of August 2024, %
8. Market of whole grain bars in Ukraine by flavors as of August 2024, %
9. Market of protein bars in Ukraine by flavors as of August 2024, %
10. Price dynamics of chocolate bars in Ukraine in 2021-1st half. 2024, UAH/kg with VAT
11. Price dynamics of whole grain bars in Ukraine in 2021-I half. 2024, UAH/kg with VAT
12. Price dynamics of protein bars in Ukraine in 2021-I half. 2024, UAH/kg with VAT
13. Estimated cost structure of bar production, %
14. Market volumes of chocolate bars by segment in 2023 in Ukraine, in natural terms (thousand tons), %
15. Market volumes of whole grain bars by segment in 2023 in Ukraine, in natural terms, %
16. Market volumes of protein bars by segment in 2023 in Ukraine, in natural terms, %
17. Forecast indicators (capacity) of the bar market in Ukraine in 2024-2026 according to the pessimistic scenario, in natural terms, thousand tons
18. Forecast indicators (capacity) of the bar market in Ukraine in 2024-2026 according to the optimistic scenario, in natural terms, thousand tons
