Analysis of the confectionery market in Poland. 2021-2024
| Date of Preparation: | June 2024 year |
| Number of pages: | 36, Arial, 1 interval, 10 pt |
| Graphs and charts: | 3 |
| Tables: | 43 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1 Description of the market, analysis of its development trends (factors influencing the market and their manifestation during the study period, problems and prerequisites for development)
1.2 General market indicators, calculation of market capacity in 2021 - Q1 2024 (production + imports - exports). Estimation.
1.3 Market segmentation and structuring (by type (flour, sugar, chocolate), origin)
2. Government regulation of the industry
2.1 Key laws governing the industry (list, summary, certification, regulations, etc.)
2.2 Taxes and duties on the market
3. Main market operators (producers and importers)
3.1 List of main market operators and their structure (general information, types of activity and specialisation; product groups, brands and assortment)
3.2 Analysis of the confectionery producer MIESZKO S.A. (production volumes, financial statements analysis, market presence, product range, pricing policy, etc. - if available)
3.3 Market shares of the main market operators. Estimation
3.4 Degree of competition and risks.
4. Total confectionery production in 2021 - Q1 2024.
5. Foreign trade and foreign economic activity
5.1 Exports of confectionery products from Poland in 2021 - Q1 2024 (volume, structure, geography)
5.2 Imports of confectionery products to Poland in 2021 - Q1 2024 (volume, structure, geography)
6. Analysis of the range of products on the market
7. Price and pricing in the market
7.1 Price dynamics for confectionery products
7.2 Average current prices
7.3 Description of factors influencing price formation, structure
8. Branding and advertising (analysis of competitors' positioning in the market, presence in promotion channels)
9. Analysis of consumption in the market
9.1 Consumer preferences for the product, consumer profile
9.2 Analysis of the Internet audience in the industry, search queries and competitors' results
9.3 Degree of customer satisfaction (feedback analysis)
10. Product sales channels (description and assessment of the sales structure by channels)
11. Conclusions. Forecast indicators of the market
11.1 Conclusions and forecast trends in market development
11.2 Building hypotheses of market development. Forecast indicators of market development in 2024-2026.
11.3 Recommendations for market development, feasibility of entering the market
12. Investment attractiveness of the industry
12.1 SWOT-analysis of the market direction
12.2 PESTLE - analysis of market influencing factors
12.3 Existing risks and barriers to market entry
List of Tables:
1. The number of population in general and by region, including Ukrainians who received PESEL (at the beginning of the year), thousand people.
2. Assessment of the overall market indicators, in physical terms, million tonnes and $ billion.
3. Sales by region, in value terms, USD million. US DOLLARS
4. Main market operators
5. Main market operators - Ukrainian producers
6. Analysis of the financial statements of the confectionery manufacturer MIESZKO S.A., 2020-2022 in value terms, thousand PLN
7. The main parameters for assessing the competitive environment in the market according to M. Porter's methodology
8. Assessment of the competitive environment in the Polish confectionery market
9. Dynamics of confectionery production in Poland, 2020-1 sq. 2024, in physical terms, mln. tonnes
10. Commodity structure of exports of confectionery products from Poland by categories in 2021-1Q2024 in value terms, USD billion USD
11. Geographical structure of exports of confectionery products from Poland in 2023, in value terms, %.
12. Commodity structure of imports of confectionery products to Poland by categories in 2021-1Q2024, in value terms, USD bn. USD
13. Geographical structure of confectionery imports to Poland in 2023, in value terms, %.
14. The main suppliers of flour confectionery products from Ukraine to Poland in 2023, in physical terms, %.
15. Assortment of exports of flour confectionery products from Ukraine to Poland in 2021-1Q2024, in physical terms, thsd tonnes
16. Exports of sugar products from Ukraine to Poland in 2021-1Q2024 in physical terms, tonnes
17. Main suppliers of chocolate products from Ukraine to Poland, in physical terms, %, 2023
18. The range of exports of chocolate products from Ukraine to Poland in 2021-1Q2024 in physical terms, tonnes
19 Assortment of the category of sweets by type, TM, packaging (weight in a box, g)
20. Dynamics of prices for confectionery products in Poland in 2022-1Q2024, % to the previous period
21. Current prices for sweets by type and packaging (weight in a box, g), as of May 2024, PLN
22. Dynamics of prices for confectionery products in Poland in 2021-1Q2024, USD. USD per kg
23. Results table of IMC application in the Polish confectionery market
24. Use of the main advertising channels in the Polish confectionery market by operators
25. Analysis of the presence of market operators in online communication channels
26. Analysis of the activity of market operators in online communication channels
27. Comparative table of the use of direct marketing by the main operators in the Polish confectionery market
28. Analysis of branding of the main operators in the Polish confectionery market
29. List and description of industry exhibitions and their participants
30. Consumer preferences for goods, % of respondents
31. Weight of factors in consumer choice of sweets, % of respondents
32. Assessment of factors when choosing a new product, % of respondents
33. Structure of confectionery consumption by category per month by age group, million transactions/month and %.
34. Organic search results by search queries (rank)
35. Comparative table by Forbes rating 2021-2022
36. Comparative table of consumer reviews by brand, points, number of reviews
37. Characteristics of the retail network by region, people per outlet and number of outlets
38. Forecast of the volume of confectionery consumption in Poland until 2026, according to the forecast data on the structure of the population in 2024-2026, in physical terms, million tonnes
39. Forecast of the confectionery market volume in Poland by 2026, according to the forecast data on the population structure in 2024-2026, in terms of volume and value, million people US dollars, thousand tonnes
40. SWOT analysis of the company in the confectionery market of Poland
41. PESTLE-analysis of factors influencing the confectionery market in Poland
42. Risk map of the Polish confectionery market
43. The main barriers for a new player to enter the Polish confectionery market
List of graphs and charts:
1. Market segmentation by product type, in value terms, % 2.
2. Market shares of major market operators, in value terms, %, 2023
3. Interest in products, points, 2021-1Q2024
