Market research report on agriculture marketplace in Ukraine. 2023
| Date of Preparation: | December 2023 year |
| Number of pages: | 32, Arial, 1 interval, 10 pt |
| Graphs and charts: | 9 |
| Tables: | 14 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Description of the market (introductory paragraph with a description of the product, its application and codes according to classifiers)
1.2. Analysis of development trends in the market for the purchase of agricultural goods and marketplaces (factors influencing the market and their manifestation during the period under study: macro factors, the state of related industries and suppliers, changes in consumer behavior; problems and prerequisites for development)
1.3. General market indicators
- sales volume of the studied product groups
- assessment of sales through marketplaces
1.4. Market segmentation and structuring (by types of goods, sales channels, origin, regions)
2. Main market operators (marketplaces)
2.1. List of main market operators and their structuring
- general information, types of activities and specialization
- product groups, trademarks and assortment (construction of assortment maps with the number of goods by main groups)
- analysis of reviews about the marketplace
- analysis of the portrait of the main clients of the marketplace (based on analysis of profiles on social networks)
- main indicators of the site and search results for key queries;
- financial indicators of the owner company.
2.2. Estimation of market shares
3. Analysis of the assortment of marketplaces, identifying product groups that require strengthening (blue and red oceans)
4. Market pricing analysis
4.1. Average current prices for basic goods, customer price estimates
4.2. Terms of payment and delivery
5. Branding and advertising (analysis of competitors’ positioning in the market, presence in promotion channels)
6. Market consumption analysis
6.1. Analysis of quantitative and qualitative characteristics of consumers
6.2. Analysis of customer behavior in the context of online product purchases
7. Conclusions. Forecast market indicators
7.1. Conclusions and forecast trends in market development
7.2. Constructing market development hypotheses. Forecast indicators of market development in 2023–2025.
7.3. Recommendations for market development:
- feasibility of expansion
- potential market capacity
8. Investment attractiveness of the industry
8.1. SWOT analysis of the Customer’s company on the market from the point of view of third-party analysis
8.2. PESTLE – analysis of factors influencing the market and assessment of the likelihood and degree of their influence
8.3. Existing risks and barriers to entry into the market. Building a risk map in the market
List of Tables:
1. List of agricultural marketplaces of Ukraine and their official websites
2. The main operators of the agricultural market of marketplaces by the number of visits for the period August 2023 - October 2023.
3. Assortment card, by types of main products
4. Assortment map of the main market operators, taking into account the main manufacturers
5. Ratings of agricultural marketplaces on a scale from 1 to 5
6. Analysis of Internet requests for the studied products
7. Average prices for agricultural products in Ukraine 2023, UAH.
8. The resulting table of the application of IMC on the fruit preservation market
9. Use of the main advertising channels in the studied markets by operators
10. Analysis of the presence of market operators on online communication channels
11. Potential market capacity of agricultural marketplaces, compared to the total market capacity of agricultural goods, 2022 million dollars.
12. Potential market capacity of agricultural marketplaces, compared to the total market capacity of agricultural goods, 2022 million dollars.
13. PESTLE analysis of factors affecting the market direction
14. Map of risks above the market
List of graphs and charts:
1. Segmentation of the agricultural goods market in Kiev, millions of dollars. 2022 rub., %
2. Segmentation of the agricultural goods market, based on the number of product types offered, on marketplaces, %
3. Segmentation of the market for agricultural goods, 2022. in natural terms, million tons, %
4. Cultivated areas in Ukraine by region, 2022, million hectares
5. Segmentation of clients of the special marketplace, %
6. Segmentation of clients of the agricultural marketplace by category, %
7. Assessment of market shares of the main operators by product categories, %
8. The clear and simple characteristics of companions
9. Results of social training of farmers 2023%
