Market research report on meat and meat processing products in Ukraine. 2022 year
| Date of Preparation: | December 2022 year |
| Number of pages: | 50 Arial, 1 interval, 10 pt |
| Graphs and charts: | 27 |
| Tables: | 18 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the studied markets for 2016-2022.
1.1. Market description and delineation of value chains and market influencing factors to assess the risk of trends with regard to changes in 2022. For each group of factors – analysis of the degree of importance for enterprises, the possibility of adaptation of the enterprise to the effect of factors, changes in 2022 and expected changes for further monitoring
1.2. Analysis of market development trends (factors affecting the market, problems and prerequisites for development, divided into the periods up to 2021 and from 2022)
1.3. General market indicators, calculation of market capacity in 2016-2022* (cultivation + import - export), including processing
1.4. Market segmentation and structuring
1.5. Development of interview questionnaires and focus group scenarios
1.6. Conclusions about the current state of the industry and the role of certain connections in market development
2. Analysis of the competitive environment in the market (with a focus on MSMEs)
2.1. Analysis of the presence of operators on the market (the largest major players, representation of the MSME segment)
2.2. Structuring of operators (by product segments, specialization, sales channels, regionally); the influence of martial law on them
2.3. Analysis of the main problems faced by market operators
3. Foreign trade (if available, general overview)
3.1. The share of imports in the processing segment (smoked sausages, boiled sausages, semi-finished products, etc.) – analysis of opportunities for domestic producers
3.2. Analysis of the export of meat and their processing products from Ukraine
4. Analysis of assortment and pricing in the market
4.1. Construction of assortment maps with analysis of the number of companies involved in production
4.2. Average current prices for products by segment
4.3. Description of factors affecting price formation (international prices, changes in the cost of components of meat production and its processing products)
5. Market consumption analysis
5.1. Volumes of consumption of studied products and processing products per capita
5.2. Factors affecting consumption
6. The influence of associations, unions, participants in supply chains and experts on market development (based on the results of surveys and analysis of secondary data)
7. Analysis of product sales channels and their changes in 2022
8. Conclusions. Industry development forecasts
8.1. Conclusions and forecast trends of market development
8.2. Construction of market development hypotheses. Forecast indicators of market development (three scenarios: basic, optimistic and pessimistic scenario based on a multifactor model based on the state of the market and its components)
9. Investment attractiveness of destinations
9.1. SWOT analysis of market direction
9.2. PEST analysis of factors affecting the market
10. Construction of a market map (identification of all participants in value-added chains; degree of interrelationship between them, level of risks, etc.)
List of Tables:
1. Population of agricultural animals 2019-2022, as of January 1 of each year, in natural terms, million heads
2. Dynamics of sales for the slaughter of agricultural animals, in natural terms, million tons
3. Dynamics of the capacity of the meat market in Ukraine in 2016-2022, in natural terms, thousand tons
4. Dynamics of the market capacity of meat processing products in Ukraine in 2016-2022, in natural terms, thousand tons
5. Representation and shares of the main operators of the meat and edible offal market in 2021, in monetary terms, %
6. Representation and shares of the main operators of the meat processing market in 2021, in monetary terms, %
7. The main operators of the beef market in Ukraine in 2021
8. The main operators of the pork market in Ukraine in 2021
9. The main operators of the lamb market in Ukraine in 2021
10. The main operators of the market of sausages and smoked meats in Ukraine in 2021
11. The main market operators of meat processing products (frozen, canned, pate, etc.) in Ukraine in 2021
12. Main brands in segments
13. The main problems faced by the operators of the meat and meat products market before and during the full-scale war, and their solutions
14. The range of products of the main operators of the meat and processed products market of Ukraine
15. Dynamics of consumer prices for the main types of meat, January-August 2022, UAH/kg
16. Expected decrease in the number of animals as a result of the war, thousands of heads
17. SWOT analysis of the meat market
18. PESTLE - analysis of market influencing factors
List of graphs and charts:
1. Approximate structure of preferences of farmers and entrepreneurs regarding the choice of compound feed by price segment, %
2. Dynamics of diesel fuel prices in Poland in 2021-2022, euro/l
3. Average prices for diesel fuel by regions of Ukraine on December 8, 2022, UAH/l
4. Use of advertising channels before and after February 24, 2022, % of companies
5. Segmentation of the meat and meat products market by company size (Large, Medium, Small, Micro) in 2021, number of companies, %
6. Segmentation of meat industry enterprises by the number of heads in 2021, number of companies, %
7. Production of beef and veal by regions of Ukraine in 2021 (all farms), in natural terms, %
8. Pork production by regions of Ukraine in 2021 (all farms), in natural terms, %
9. Market segmentation of meat and processed products by main categories (meat/processed) in 2021, in natural terms, % - based on production
10. Segmentation of the "fresh and frozen meat" category by types in 2021, in natural terms, % - based on production
11. Segmentation of the category "processed products - meat" by types in 2021, in natural terms, % - based on production
12. Segmentation of the category "processing products - other" by types in 2021, in natural terms, % - based on production
13. Segmentation of meat production by raw material sources (enterprises/households) in 2021, in natural terms, %
14. Sources of income of animals (cattle and pigs) to processing enterprises in 2021, in natural terms, %
15. The share of imports in the meat processing segment in Ukraine in 2016-2022, in natural terms, %
16. Export volumes of meat and meat products from Ukraine in 2016-2022, in natural terms, thousand tons
17. The share of export of meat and meat products in the volume of production according to the market structure in 2021, in natural terms, %
18. Geography of export of meat and meat products from Ukraine in 2021 and 2022, in monetary terms, %
19. The main exporters of meat and meat products from Ukraine in 2021, in natural terms, thousand tons and %
20. Current average prices for sausage products, August 2022, UAH/kg
21. Consumer price index for sausage products in assortment
22. The structure of the cost of raising cattle for slaughter
23. Cost structure of raising pigs for slaughter
24. Annual meat consumption per capita in Ukraine, Poland and Romania, kg
25. Structure of meat consumption in Ukraine in 2021, %
26. Structure of meat consumption in Ukraine in 2022, %
27. Changes in the consumption of ready-made meat products among Ukrainians during a full-scale war
