Market research report on craft products in Ukraine. 2022 year
| Date of Preparation: | December 2022 year |
| Number of pages: | 32, Arial, 1 interval, 10 pt |
| Graphs and charts: | 3 |
| Tables: | 9 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the studied markets for 2016-2022.
1.1. Market description and identification of added value chains and market influencing factors for risk assessment of directions taking into account changes in 2022
1.2. Analysis of market development trends (factors affecting the market, problems and prerequisites for development, divided into the periods up to 2021 and from 2022)
1.3. General market indicators, calculation of market capacity in 2016-2022*
1.4. Market segmentation and structuring
· Assessment of the shadow segment on the market and its changes in 2022.
1.5. Conclusions about the current state of the market of craft products and the role of certain connections in the development of the market
2. Analysis of the competitive environment in the market (with a focus on MSMEs)
2.1. Analysis of the representation of operators on the market
2.2. Structuring of operators (by product segments, specialization, sales channels, regionally); the influence of martial law on them
2.3. Analysis of the main problems faced by market operators
3. Foreign trade
4. Analysis of assortment and pricing in the market
4.1. Construction of assortment maps with analysis of the number of companies involved in production; average product prices
4.2. Description of factors affecting price formation (change in the cost of components of the production of craft products, etc.)
5. Market consumption analysis
5.1 Portraits of typical consumers of craft products
5.2. Factors affecting consumption
6. Influence of associations, unions, participants of supply chains and experts on market development
7. Analysis of product sales channels and their changes in 2022
8. Conclusions. Forecasts of the market development of craft products
8.1. Conclusions and forecast trends of market development
8.2. Construction of market development hypotheses. Forecast indicators of market development
9. Investment attractiveness of destinations
9.1. PEST analysis of factors affecting the market
List of Tables:
1. Number of potential craft producers by size and type of activity, 2016, 2021, 2022 (estimate)
2. List of individual craft producers. Sector A. Occupied territories: Kharkiv, Luhansk, Donetsk, Zaporizhzhia, Kherson regions, Crimea
3. List of individual craft producers. Sector B. Territories heavily affected by the war – deoccupied and/or in the zone of frequent shelling (Kyiv, Chernihiv, Sumy, Dnipropetrovsk, Mykolaiv, Odesa regions)
4. List of individual craft producers. Sector B. Regions least affected by the war
5. Main assortment positions of craft products by types. Sector A. Occupied territories: Kharkiv, Luhansk, Donetsk, Zaporizhzhia, Kherson, Crimea
6. Main assortment positions of craft products by types. Sector B. Territories heavily affected by the war – deoccupied and/or in the zone of frequent shelling (Kyiv, Chernihiv, Sumy, Dnipropetrovsk, Mykolaiv, Odesa regions)
7. Main assortment positions of craft products by types. Sector B. Regions least affected by the war
8. Sales channels of craft products in Ukraine
9. Matrix of PEST analysis of factors influencing the market of craft products in Ukraine
List of graphs and charts:
1. Potential market capacity of craft products by types, 2016-2022*, million UAH
2. Regional segmentation of craft production, 2022 (estimate)
3. Average prices for individual products of mass and craft production, UAH/kg
