Market research report on craft beer market in Ukraine and EU countries. 2024 year
| Date of Preparation: | March 2024 year |
| Number of pages: | 41, Arial, 1 spacing, 10 points |
| Graphs and charts: | 35 |
| Tables: | 13 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General economic analysis
1.1. General economic statistics for the region (production volumes, retail trade and other economic indicators)
1.2. Identification of core industries for society and their general description (agriculture, energy, industry, food, light industry) (if available, for the Ternopil region)
1.3. Analysis of current exports from the region (separation of the largest export destinations from the upcoming analysis)
2. Analysis of the Western region of Ukraine as a whole
2.1. Analysis of the balance of product consumption in the region
2.2. Analysis of consumer needs of the Western region in various fields of activity (allocation of free niches for potential entry into new markets outside the region) (by import volume)
2.3. Evaluation of neighboring regions for the potential output of the BCH Ternopil region products (analysis on statistics in retail and production by segments)
3. Analysis of the nearest European countries (in terms of product imports)
3.1. Analysis of the requirements of European quality standards in various fields of activity and opportunities for entering the foreign market of enterprises in the region
3.2. Assessment of the level of export orientation of enterprises in the Ternopil region (according to the standards of potential countries)
3.3. Identification of Small and Medium-sized businesses in the region that has the potential for export (general information, activities and specialization; product groups) (assessment of companies according to product compliance with European standards, production capacity, representation on the Ukrainian market)
3.4. Evaluation of countries for potential exports of BCH products of the Ternopil region (general analysis of countries, in terms of exports of goods, consumption levels, domestic production in countries)
4. Conclusions
4.1. The main problems of the BCH after February 24, 2022 (in general and for the Western region separately)
4.2. Identification of the most promising areas
4.3. General SWOT analysis of the region in the market
List of Tables:
1. Capacity of the beer market in Ukraine in 2019-2023 in natural terms, million liters
2. The main producers of craft beer in Europe
3. Main producers of craft beer in Ukraine
4. Sales channels and representation of products in retail
5. The main producers of craft beer in Ukraine in 2023 (based on financial results)
6. The main parameters of evaluating the competitive environment in the market according to M. Porter's method
7. Evaluation of the competitive environment in the craft beer market
8. Shares of craft beer exporters in Ukraine in 2022 and 2023 in monetary terms, %
9. Shares of craft beer importers in Ukraine in 2022 and 2023 in monetary terms, %
10. Average retail prices for craft beer in Ukraine as of March 2024, UAH.
11. Assortment of craft beer from TOP producers
12. Market risk map
13. Income level of respondents
List of graphs and charts:
1. Dynamics of beer production in Ukraine in 2020-2023 in natural terms, million dal
2. Segmentation of the beer market in Ukraine as of 2023, in natural terms, million liters, %
3. Volumes of beer production without division into segments in EU countries (including Great Britain, Switzerland, Norway) in 2022, million liters
4. Number of micro-breweries in EU countries (including Great Britain, Switzerland, Norway) as of the beginning of 2023
5. Dynamics of craft beer production in Ukraine in 2021-2023 in natural terms, million liters
6. The main importers of craft beer in Ukraine in 2023 in monetary terms, %
7. Dynamics of export of craft beer to Ukraine in 2021-2023 in natural terms, thousand liters
8. Dynamics of export of craft beer in Ukraine in 2021-2023, in monetary terms, million hryvnias.
9. Geography of export of craft beer in Ukraine in 2022-2023, in monetary terms, thousands of dollars.
10. Dynamics of import of craft beer to Ukraine in 2021-2023 in natural terms, thousand liters
11. Dynamics of import of craft beer to Ukraine in 2021-2023 in monetary terms, million hryvnias
12. Geography of import of craft beer to Ukraine in 2022-2023 in monetary terms, thousands of dollars
13. Forecast of craft beer production in 2024-2025 in natural terms, million liters.
14. Regularity of beer consumption among respondents
15. Gender structure of craft beer consumption respondents
16. Structure of beer consumption by types and by age groups, %
17. The structure of craft beer consumption depending on the type of settlement
18. Structure of consumption by consumer income level
19. Comparison of the shares of consumers by chosen place of beer consumption in different segments
20. Comparison of reasons for beer consumption in different segments
21. Influence of factors on the choice of beer among consumers who drink craft beer
22. Frequency of beer consumption, groups by gender
23. Frequency of beer consumption, age groups
24. Frequency of beer consumption, groups by place of residence
25. The share of craft beer in the total volume of beer consumption
26. Priority container size when buying beer
27. Distribution by popularity of places to buy craft beer
28. Distribution by popularity of places for consumption of craft beer
29. Shares of respondents who chose the specified answer option (may be more than 1)
30. Trade brands of craft beer, which are most often mentioned by respondents in the list of preferences
31. Other brands of beer most often mentioned by respondents in the list of preferences
32. Distribution of respondents' preferences (among craft beer consumers) by varieties
33. Distribution of preferences of respondents (among craft beer consumers) by varieties, in % of respondents within the group by gender
34. Distribution of preferences of respondents (among consumers of competing products) by variety, in % of respondents within the group by gender
35. Distribution of respondents' preferences regarding the flavors of craft beer by gender
