Analysis of the cognac market in Ukraine. 2025
| Date of Preparation: | March 2025 year |
| Number of pages: | 55, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 17 |
| Tables: | 34 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. General characteristics of the market
1.1. Market description
1.2. Analysis of market development trends
1.3. General market indicators
1.3.1. Calculation of market capacity in 2014-2024 (according to the formula "production + import - export") in natural terms
1.3.2. Sales volume of products on the market in monetary terms
1.3.3. Production capacities (including in the occupied territories)
1.4. Segmentation and structuring of the market (by types, origin, regions)
2. State regulation of the industry
2.1. Main laws regulating the industry (list, brief summary and features of laws and licenses)
2.2. Taxes and fees in the market (general taxation of business; import and export duties, plans for their change (if any))
2.3. Changes that will be implemented after the ban on the use of the name "cognac"
3. Main market operators (producers and importers)
3.1. List of main market operators and their structuring (general information, types of activity and specialization; product groups, brands and assortment; regional representation)
3.2. Financial condition of the largest producers (revenue, expenses, profitability)
3.3. Market shares of the main market operators (producers including exports and importers)
3.4. Degree of competition and risks. Factor analysis of market shares of competitors
4. Production in 2014-2024
4.1. Dynamics of production in quantitative indicators
4.2. Shares of producers
5. Foreign trade and foreign economic activity
5.1. Export of brandy from Ukraine in 2014-2024 (volumes, structure, geography)
5.2. Imports of cognac and brandy to Ukraine in 2014-2024 (volumes, structure, geography)
6. Price and pricing on the market
6.1. Dynamics of product prices
6.2. Average current product prices
6.3. Description of factors influencing price formation, structure
7. Branding and advertising
8. Analysis of consumption on the market
8.1. Changing consumer preferences on the market
8.2. Analysis of the Internet audience in the industry, search queries and competitor results
8.3. Analysis of unmet need on the market
8.4. Degree of consumer satisfaction (review analysis)
9. Investment attractiveness of the industry
9.1. Analysis of market opportunities and threats for further construction of SWOT analysis
9.2. PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence
9.3. Existing risks and barriers in the market
10. Conclusions. Forecast market indicators
10.1. Conclusions and forecast market development trends
10.2 Building market development hypotheses. Forecast market development indicators in 2025 - 2027
List of Tables:
1. Qualitative boundaries of the study (according to the classifiers of the National Productive Industry and the Ukrainian State Economic Association)
2. Capacity of the cognac and brandy market in Ukraine, 2014 - 2024, in physical terms, million liters
3. Sales volume of cognac and brandy in Ukraine, 2021 - 2024, in monetary terms, million UAH
4. Capacities of the main producers of Cognacs of Ukraine and brandy in Ukraine, million liters. per year
5. Distribution of cognac and brandy in Ukraine in 2021 - 2024, in kind, %
6. Shares of the cognac and brandy market in Ukraine by category in 2021–2024, in kind, %
7. Net income from sales of products by the main operators of the "Cognac of Ukraine" and brandy market in Ukraine in 2021-2024, in monetary terms, thousand UAH
8. Operating expenses of the main operators of the "Cognac of Ukraine" and brandy market in Ukraine in 2021-2024, in monetary terms, thousand UAH UAH
9. Gross profitability of the main operators of the "Cognac of Ukraine" and brandy market in Ukraine in 2021-2024, in monetary terms, %
10. Market shares of the main operators of cognac and brandy in Ukraine, 2023, in natural terms, %
11. Main parameters of assessing the competitive environment in the market according to the M. Porter method
12. Share of the main producers of "Cognac of Ukraine" and brandy in Ukraine in 2021 - 2024, in natural terms, million liters
13. Geography of brandy exports from Ukraine in 2021 - 2024, in natural terms, thousand l
14. Geography of brandy exports from Ukraine in 2021 - 2024, in monetary terms, UAH million
15. Import of cognac alcohol and products based on cognac alcohol to Ukraine in 2021 - 2024, in physical terms, UAH million
16. Import of cognac alcohol and products based on cognac alcohol to Ukraine in 2021 - 2024, in monetary terms, UAH million
17. Structure of imports of cognac and brandy by categories to Ukraine in 2021 - 2024, in physical terms, UAH million
18. Structure of imports of cognac and brandy by categories to Ukraine in 2021 - 2024, in monetary terms, UAH million
19. Geography of imports of cognac and brandy to Ukraine in 2021 - 2024, in natural terms, thousand l
20. Geography of cognac and brandy imports to Ukraine in 2021 - 2024, in monetary terms, UAH million
21. Average current prices for products of major brands in Ukrainian chains, UAH, per bottle with VAT
22. Resulting table of IMC application in the studied markets
23. Use of main advertising channels in the studied markets by operators
24. PR activities of major market operators and their cooperation with the media
25. Analysis of the presence of market operators in online communication channels
26. Analysis of the activity of market operators in online communication channels
27. Analysis of branding of major operators in the market of alcoholic beverages using grape alcohol
28. List and description of the latest industry exhibitions
29. Analysis of search queries for the most popular queries for the queries "cognac" and "brandy" in Ukraine, April 2025
30. Analysis of search queries by trademarks in the cognac and brandy market in Ukraine, April 2025
31. Analysis of market opportunities and threats for building a SWOT analysis
32. PEST LE - analysis of the cognac market in Ukraine
33. Market risk map
34. Barriers for producers of alcoholic beverages using grape alcohol in Ukraine
List of graphs and charts:
1. Nominal GDP of Ukraine in 2019-2024, in dollar terms, billion dollars
2. Average annual exchange rate of hryvnia to dollar and euro in 2019-2024, UAH/dollar, UAH/euro
3. GDP deflator in 2019-2024, annual %
4. GDP per capita in Ukraine in 2019-2024*, dollars
5. Average income per person in countries as of 2023, dollars/month
6. TM structure by brandy and brandy assortment in Ukraine, as of April 2025, by types, %
7. Container structure by brandy and brandy assortment in Ukraine, as of April 2025, by types, %
8. Regional structure of production of "Cognacs of Ukraine" and brandy in 2024 in physical terms, %
9. Place location of the main producers of "Cognac of Ukraine" and brandy in Ukraine
10. Dynamics of production of "Cognac of Ukraine" and brandy in Ukraine in 2014 - 2024, in physical terms, million liters
11. Dynamics of brandy exports from Ukraine in 2014 - 2024, in physical terms, million liters
12. Dynamics of brandy exports from Ukraine in 2014 - 2024, in monetary terms, billion UAH
13. Dynamics of imports of cognac and brandy into Ukraine in 2014 - 2024, in physical terms, million liters
14. Dynamics of imports of cognac and brandy into Ukraine in 2014 - 2024, in monetary terms, billion UAH
15. Dynamics of average producer prices for brandy (including "Cognac of Ukraine") in Ukraine in 2021 – 2 months of 2025, UAH/l
16. Approximate cost structure of production of products using grape alcohol, %
17. Volume of the cognac market (brands) in 2023-2027* in Ukraine, in physical terms, million l
