Market research report on alcoholic beverages based on fruit in Ukraine. 2021-H1 2024
| Date of Preparation: | November 2024 year |
| Number of pages: | 47, Arial, 1 spacing, 10 points |
| Graphs and charts: | 13 |
| Tables: | 49 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Description of the market, analysis of its development trends (list of products that are the subject of the study and their structuring, factors influencing the market and their manifestation during the studied period; problems and prerequisites for development)
1.2. General market indicators
1.2.1. Calculation of market capacity in 2021-H1 2024 in natural terms (production + import - export). Assessment
1.2.2. Sales volume (in retail prices)
1.3. Market segmentation and structuring
- Structure of the strong alcohol market (separation of the vodka market, strong alcohol for mass consumption (whisky, brandy, gin) and niche drinks (in particular fruit)
- Structure of the competitive goods market (flavored spirits (apple whiskey, flavored vodka)
- Structure of the fruit alcohol drinks market (calvados, grape drinks, slyvovitsa, etc.)
2. Main market operators (general information, types of activity and specialization; product groups, trademarks and assortment; regional representation)
- Popular "craft" manufacturers
2.1. List of main market operators and their structuring
- Ukrainian "system" manufacturers
- Importers
2.2. Market shares of main market operators (producers taking into account exports and importers)
2.3. Degree of competition and risks. Factor analysis of competitors' market shares
3. Assessment of production in 2021- I half of 2024
4. Foreign trade and foreign economic activity
4.1. Export of alcoholic beverages based on fruit alcohol from Ukraine in 2021- I half of 2024 (volumes, structure, geography)
4.2. Export of fruit alcohol from Ukraine in 2021- I half of 2024 (volumes, structure, geography)
4.3. Import of alcoholic beverages based on fruit alcohol to Ukraine in 2021- I half of 2024 (by type - volumes, structure, geography, shares of importers - detailed analysis of complex supplies)
5. Product range presented on the market (construction of assortment maps to determine the saturation of market segments) - by type of beverage, container size
6. Price and pricing on the market
6.1. Average current product prices, determination of price segments in the market
6.2. Description of factors influencing price formation, structure
7. Branding and advertising (analysis of competitors' positioning in the market, presence in promotion channels) - analysis of advertising of craft manufacturers and mass brands (is there advertising of fruit drinks themselves
8. Analysis of consumption in the market
8.1. Consumer preferences for the product, consumer portrait (based on survey results)
8.2. Analysis of the Internet audience in the industry, search queries and competitor results
8.3. Degree of consumer satisfaction (analysis of reviews)
9. Product sales channels (description and assessment of the sales structure by channels): FMCG retail, specialized retail, own channels
10. Investment attractiveness of the industry
10.1. Analysis of market opportunities and threats for further construction of SWOT analysis
10.2. PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence
10.3. Existing risks and barriers to market entry
11. Conclusions. Forecast market indicators
11.1. Conclusions and forecast market development trends
11.2. Building market development hypotheses. Forecast market development indicators in 2024-2027
11.3. Recommendations for market development
List of Tables:
1. Factors influencing the market of alcoholic beverages based on fruit alcohol in Ukraine, 2021-I half. 2024.
2. Capacity of the market of alcoholic beverages based on fruit alcohol in Ukraine, 2021-I half. 2024, in natural terms, million liters.
3. Market of alcoholic beverages in Ukraine by type in 2021-I half. 2024, in natural terms, %
4. Assortment and brands of alcoholic beverages based on fruit alcohol of company X
5. Assortment and brands of alcoholic beverages based on fruit alcohol of company X
6. Assortment and brands of alcoholic beverages based on fruit alcohol of company X
7. Assortment and brands of alcoholic beverages based on fruit alcohol of company X
8. Assortment and brands of alcoholic beverages based on fruit alcohol of company X
9. Regional representation of the studied companies (branches)
10. Assortment and brands of alcoholic beverages based on fruit alcohol of company X
11. Assortment and brands of alcoholic beverages based on fruit alcohol of company X
12. Assortment and brands of alcoholic beverages based on fruit alcohol of company X
13. Assortment and brands of alcoholic beverages based on fruit alcohol of company X X
14. Assortment and brands of alcoholic beverages based on fruit alcohol of company X
15. Assortment and brands of alcoholic beverages based on fruit alcohol of company X
16. Regional representation of the studied companies (branches)
17. Assortment and brands of alcoholic beverages based on fruit alcohol of company X
18. Assortment and brands of alcoholic beverages based on fruit alcohol of company X
19. Assortment and brands of alcoholic beverages based on fruit alcohol of company X
20. Assortment and brands of alcoholic beverages based on fruit alcohol of company X
21. Assortment and brands of alcoholic beverages based on fruit alcohol of company X
22. Assortment and brands of alcoholic beverages based on fruit alcohol of company X
23. Regional representation of the studied companies (branches)
24. Assessment of the competitive environment in the market of alcoholic beverages based on fruit alcohol according to M. Porter's method
25. Structure of exports of alcoholic beverages based on fruit alcohol from Ukraine in 2021-I half. 2024, in natural terms, million l
26. Geography of exports of alcoholic beverages based on fruit alcohol from Ukraine in 2021-I half. 2024, in natural terms, million l
27. Main exporters of alcoholic beverages based on fruit alcohol from Ukraine in 2021-I half. 2024, in natural terms, million l
28. Geography of exports of fruit alcohol from Ukraine in 2021-I half. 2024, in natural terms, million l
29. Structure of imports of alcoholic beverages based on fruit alcohol to Ukraine in 2021-I half. 2024, in natural terms, million liters
30. Geography of imports of alcoholic beverages based on fruit alcohol by raw material to Ukraine in 2021-H1 2024, in natural terms, million liters
31. Main importers of alcoholic beverages based on fruit alcohol by raw material to Ukraine in 2021-H1 2024, in natural terms, million liters
32. Assortment of alcoholic beverages based on fruit alcohol in Ukraine, as of October 2024
33. Average current prices for alcoholic beverages based on fruit alcohol in Ukraine as of October 2024, UAH including VAT
34. Resulting table of IMC application in the studied markets
35. Use of main advertising channels in the studied markets by operators
36. PR activities of the main market operators and their cooperation with the media
37. Analysis of the presence of market operators in online communication channels
38. Analysis of the activity of market operators in online communication channels
39. Analysis of branding of the main operators of the market of alcoholic beverages based on fruit alcohol
40. List and description of the latest industry exhibitions
41. Analysis of search queries by types of alcoholic beverages based on fruit alcohol in Ukraine, October 2024
42. Analysis of search queries by operators in the market of alcoholic beverages based on fruit alcohol in Ukraine, October 2024
43. Analysis of search queries by trademarks in the market of alcoholic beverages based on fruit alcohol in Ukraine, October 2024
44. Consumer reviews and product ratings by operators in the market as of October 2024
45. Structure of sales of alcoholic beverages by channel in Ukraine in 2023, in natural terms, million liters
46. Opportunities and threats in the alcoholic beverages market in Ukraine
47. PEST LE – analysis of the market of alcoholic beverages based on fruit alcohol in Ukraine
48. Risk map of the market of alcoholic beverages based on fruit alcohol in Ukraine
49. Main barriers to the entry of a new player into the market of alcoholic beverages based on fruit alcohol in Ukraine
List of graphs and charts:
1. Sales volume of alcoholic beverages based on fruit alcohol in Ukraine, 2021-I half. 2024, in monetary terms, billion UAH
2. Market of flavored alcoholic beverages in Ukraine by type 2023, in natural terms, %
3. Main fruit flavors of flavored alcoholic beverages in Ukraine 2023, in natural terms, %
4. Market of fruit alcohol beverages by raw material* in Ukraine, 2023, %
5. Market shares of the main operators of alcoholic beverages based on fruit alcohol in Ukraine, 2023, in natural terms, l., %
6. Dynamics of production of alcoholic beverages based on fruit alcohol in Ukraine in 2021-I half. 2024, in natural terms, million l
7. Dynamics of exports of alcoholic beverages based on fruit alcohol from Ukraine in 2021-I half. 2024, in natural terms, million liters
8. Dynamics of fruit alcohol exports from Ukraine in 2021-H1 2024, in natural terms, million liters
9. Dynamics of imports of alcoholic beverages based on fruit alcohol to Ukraine
in 2021-H1 2024, in natural terms, million liters
10. Structure of the range of alcoholic beverages based on fruit alcohol in Ukraine, as of October 2024, by type, %
11. Estimated cost structure of production of alcoholic beverages based on fruit alcohol, %
12. Forecast indicators (capacity) of the market of alcoholic beverages based on fruit alcohol in Ukraine 2024-2027 according to the pessimistic scenario, in natural terms, million liters
13. Forecast indicators (capacity) of the market of alcoholic beverages based on fruit alcohol in Ukraine 2024-2027 according to the optimistic scenario, in natural terms, million liters.
