Market research report on sausage products and other smoked meats in Poland. 2022 year
| Date of Preparation: | December 2022 year |
| Number of pages: | 29, Arial, 1 interval, 10 pt |
| Graphs and charts: | 12 |
| Tables: | 26 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Analysis of market development trends
1.2. General market indicators, calculation of market capacity in 2019-2022.
1.3. Market segmentation and structuring
2. State regulation of the industry
2.1. Main laws governing the industry (certification, regulations, etc.)
2.2. Taxes and fees in the market
3. Main market operators (manufacturers and importers)
3.1. List of the main market operators and their structuring
3.2. Market shares of the main market operators (companies and brands)
3.3. Degree of competition and risks. Factor analysis of the dynamics of competitors' market shares
4. Production of products in 2019-2022.
4.1. Dynamics of production in quantitative indicators
4.2. Dynamics of production in value indicators
5. Foreign trade and foreign economic activity
5.1. Export of sausages and smoked meats from Poland in 2019-2021 (Volumes, structure, geography)
5.2. Import of sausages and smoked meats to Poland in 2019-2021 (Volumes, structure, geography)
6. The range of products presented on the market
7. Price and pricing in the market
7.1. The dynamics of sausage prices
7.2. Average current prices for various products
7.3. Description of factors affecting price formation, structure
8. Branding and advertising (analysis of the positioning of competitors on the market, presence in promotion channels)
9. Market consumption analysis
9.1. Consumer preferences for the product, consumer portrait
9.2. Analysis of market saturation in comparison with neighboring countries
9.3. Analysis of the Internet audience in the industry, search queries and issuing competitors
9.4. The degree of consumer satisfaction (analysis of typical reviews and comments)
10. Product sales channels
11. Conclusions. Predictive market indicators
11.1. Conclusions and forecast trends of market development
11.2. Construction of market development hypotheses. Forecast indicators of market development in 2023-2025.
11.3. Recommendations for development in the market, feasibility of exit and segments
12. Investment attractiveness of the industry
12.1. SWOT - analysis of the market direction
12.2. PEST LE - analysis of factors affecting the market
12.3. Existing risks and barriers to market entry. Building a market risk map
List of Tables:
1. Market capacity of sausage products and other smoked meats in Poland in 2019-2022, in natural terms, thousand tons
2. Market capacity of sausage products and other smoked meats in Poland in 2019-2022, in value terms, € million
3. Basic laws regulating the industry
4. The main operators of the market of sausages and other smoked meats in Poland
5. Factor analysis of market share dynamics, 2020 to 2021
6. Factor analysis of market share dynamics, 2021 to 2022
7. The main parameters of evaluating the competitive environment in the market according to M. Porter's method
8. Evaluation of the competitive environment on the sausage market in Poland
9. Results of the assessment of the competitive environment on the sausage market in Poland (risk analysis)
10. Export volumes of sausages and smoked meats from Poland,
in kind and monetary terms, 2019-2021
11. Import volumes of sausages and smoked products to Poland
in kind and monetary terms, 2019-2021
12. Assortment map of the market by main segments
13. Price dynamics of sausage products by main types, zlotys/kg
14. Average current prices for the main products, zlotys/kg
15. Chain of retail price formation for sausage products
16. The level of retail markup for sausage products by main types, 2021.
17. Result table of the application of IMC in the wine market
18. Use of advertising channels in the sausage market among the main operators
19. Comparative table of the use of TV advertising (video advertising) by market operators
20. Analysis of the presence of market operators in online communication channels
21. Analysis of consumer feedback on products of major brands
22. Forecast indicators of the market capacity of sausage products and other smoked meats in Poland, in natural and monetary indicators, thousand tons, € million
23. Matrix of SWOT analysis of the sausage and other smoked meat market in Poland
24. Matrix of PESTEL analysis of factors affecting the market of sausage products and other smoked meats in Poland
25. Segmentation of market risks
26. Risk map for the market of sausages and other smoked meats in Poland
List of graphs and charts:
1. Dynamics of the market capacity of sausage products and other smoked meats in Poland in 2019-2022, in physical and monetary terms, thousand tons, € million
2. Market structure of sausage products and other smoked meats in Poland by types of raw materials, 2022, %
3. Market shares of the main operators of the sausage and other smoked meat market, in terms of value, %
4. Production of sausage products and other smoked meat products in Poland in 2019-2022, in natural terms, thousand tons
5. Production of sausage products and other smoked meat products in Poland in 2019-2022, in terms of value, thousand tons
6. Geography of the export of sausages and smoked meats from Poland, in natural terms, 2021.
7. Geography of import of sausages and smoked products to Poland, in natural terms, 2021.
8. The specifics of consumption of meat products in Poland, 2020
9. Meat consumption in individual European countries, kg/person per year, 2021 (with the most popular type of meat highlighted)
10. Dynamics of search requests by product type
11. Dynamics of search queries by brand
12. Sales scheme of sausage products in Poland
