Analysis of brand awareness of meat products in Ukraine. 2025
| Date of Preparation: | March 2025 year |
| Number of pages: | 16, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 10 |
| Tables: | 4 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. Goals, objectives and methodology of the study
2. Features of consumption (frequency, reason) by types of sausage products (cooked, smoked sausages, smoked meats)
3. Criteria for choosing purchase channels (specialized retail, supermarkets, market, stores near the house, etc.)
4. Criteria for choosing sausage products (expiration date, appearance, ready-made cuts, etc.)
5. Three most frequently used brands
6. Product knowledge N
7. Consumption, product evaluation N
8. Competitor analysis N
9. Consumer portrait
Appendix 1 - Survey questionnaire
List of Tables:
1. Methodology and sample of the sausage market research in Zhytomyr, February 2025
2. Channels of purchase of sausage products and meat delicacies in Zhytomyr, February 2025, N=400, number, %
3. Level of spontaneous recognition of retailers in Zhytomyr, February 2025, N=400, number, %
4. Reasons for not consuming products of N, Zhytomyr, February 2025, N=400, number, %
List of graphs and charts:
1. Purchase of sausages and meat delicacies in Zhytomyr with a frequency of several times a month, February 2025, N=400, number
2. Frequency of purchase of sausages and meat delicacies, Zhytomyr, February 2025, N=400, number
3. Situations of consumption of sausages and meat delicacies, Zhytomyr, February 2025, N=400, number
4. Frequency of purchase of sausages and meat delicacies through distribution channels in Zhytomyr, N=400, February 2025, number
5. List of motivators for purchasing sausages and meat delicacies at a selected retail outlet, Zhytomyr, February 2025, N=400, number
6. List of criteria for choosing sausage products and meat delicacies, Zhytomyr, February 2025, N=400, number
7. Assessment of consumers' choice of TM sausage products and meat delicacies according to the list of TOP-3 in consumption, Zhytomyr, February 2025, N=400, %
8. Level of brand recognition of the N when prompted, Zhytomyr, February 2025, N=400, %
9. Consumption of products of the brand N, Zhytomyr, February 2025, N=400, %
10. Assessment of the quality of products of N on a scale from 1 to 10, Zhytomyr, February 2025, N=400, number
