Study of the level of loyalty and brand awareness of dry mixes in Ukraine. 2024 year
| Date of Preparation: | May 2024 year |
| Number of pages: | 12 , Arial, 1 spacing, 10 points |
| Graphs and charts: | 8 |
| Payment method: | cash or non-cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. Research methodology
2. Portrait of the respondents
3. Understanding the criteria for choosing building mixtures (and their importance)
4. Analysis of the level of knowledge/recognition of the brand/trademark/construction mixes. Assessment of the impact of promotion channels on brand awareness and recognition
5. Analysis of the level and criteria of brand/trademark loyalty. Associations evoked by the brand/trademark/concrete mixes. The degree of consumer satisfaction with building mixtures
6. Determination of preferences and attitudes (positioning) of consumers to Poly Plast/Dops brand products, their characteristics, etc.
7. Conclusions and recommendations for development directions
List of graphs and charts:
1. Breakdown of survey respondents by age, place of work, price category of work cost per square meter, %.
2. The importance of the criteria for choosing building mixtures, by volume, place of purchase,
types, price category % 3.
3. The importance of the criteria for choosing building mixtures, according to the average rating of respondents
from 1 to 5 (where 1 - not important, 5 - very important)
4. Rating of dry mixes brands/brands in terms of knowledge/recognition, number of respondents
5. Rating of dry mix brands in terms of the most frequent use in work, number of respondents
6. Information sources from which respondents who do not know about Poli Plast and Dops usually learn about new building materials, number of respondents
7. The main reasons why respondents do not buy/dissatisfied with materials
TM “Poly Plast” and “Dops”
8. Types of products of TM “Poly Plast” and “Dops” that are usually purchased, number of respondents
