Brand awareness analysis of country holiday complexes. 2025
| Date of Preparation: | June 2025 year |
| Number of pages: | 57, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 13 |
| Tables: | 48 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. Introduction
- Purpose of the study
- Survey methodology (form, duration, sample)
- Geography and time frame of the survey
2. Target audience segmentation
- Distribution of respondents by region
- Age and stuff of participants
- Property and "user" qualification of study participants
3. Budget habits when planning vacation
- Segmentation of the target audience by the size of the vacation budget (average and high expenses)
- Presence or absence of correlation between high and average expenses for recreation and interest in country vacation
4. Presence of demand for country vacation
- Use of country complex services (interest, barriers)
- Frequency of use of country complex services (1-2/ 3-4/ 5+ times a year)
5. Country vacation formats
- Study of the popularity of vacation formats (quiet/active/other variations)
6. Channels of information about vacation places
- The influence of social networks on choice (with details by platform)
7. Popular suburban residences
- The most popular brands in the category by spontaneous awareness
- Geographical distribution of popularity
- Key factors of choice: rating, price, infrastructure, atmosphere, etc.
8. Awareness of the brand N
- Share of respondents who know about N (knowledge with a hint)
- Sources of information about N
- Awareness of a new facility N
9. Vacation experience in N
- Share of those who have vacationed in complexes N (distribution by facility)
- Motivators of choice/reasons for refusing a repeat visit
- Planning a future vacation in N
10. Evaluation of the vacation experience in N
- Generalized score of the brand N on a scale depending on the category
- Brand strengths and niches of dissatisfaction (based on average and lowest scores)
11. Research on reasons for not using the brand N
12. Socio-demographic profile respondents
- Gender
- Type of activity
- Segmentation of the target group of country recreation by social characteristics
13. Conclusions and recommendations
14. Appendices
List of Tables:
1. General and sample survey population, April 2025, n=660
2. Filtering respondents by region (1), age (2), income (3) and preference for country vacations (4) during the brand N awareness survey, April 2025, quantity, %
3. “User qualification” of the N awareness study, April 2025, n=896, quantity
4. Distribution of respondents with high recreation expenses by region, age and gender, n=212, April 2025, quantity, %
5. Distribution of respondents with average recreation expenses by region, age and gender, n=458, April 2025, quantity, %
6. Reasons for refusing country vacations among respondents with high and average recreation expenses, April 2025, n=226, quantity, %
7. Relationship between country vacation and income, April 2025, n=896, quantity, %
8. Relationship between country vacation and high income, April 2025, n=238, quantity, %
9. Relationship between country vacation type and average income, April 2025, n=658, quantity
10. Distribution by region, age and gender of the target audience loyal to the category of elite country vacations, who vacation more than 5 times a year, April, 2025, n=91, quantity, %
11. Distribution by region, age and gender of the target audience, who vacations 3-4 times a year, April, 2025, n=216, quantity, %
12. Distribution by region, age and gender of the target audience, who vacations 1-2 times a year, April, 2025, n=363, quantity, %
13. Other needs in country recreation, April, 2025, n=19, quantity
14. Distribution by region, age and gender of the target group that prefers active recreation, April, 2025, n=203, quantity, %
15. Distribution by region, age and gender of the target group that prefers quiet recreation, April, 2025, n=409, quantity, %
16. Distribution by region, age and gender of the target group that prefers both active and quiet recreation, April, 2025, n=39, quantity, %
17. Distribution by region, age and gender of the target group that prefers other in recreation, April, 2025, n=19, quantity, %
18. Channels of choice of the target group of the complex country vacation, April, 2025, n=670, quantity, %
19. List of social networks as information channels, April, 2025, n=358, quantity, %
20. List of the most frequently mentioned brands of country vacation complexes (consumption), 2025, n=670, quantity, %
21. Distribution by region, age and gender of respondents who have experience of vacationing in country complexes N, 2025, n=30, quantity, %
22. Criteria for choosing a place for country vacation by the target audience, 2025, n=670, quantity, %
23. Distribution of those aware of the brand N (knowledge with a hint) by region, age, gender, April 2025, n=181
24. Channels of information about the brand of country vacation complexes N, April 2025, n=181, quantity, %
25. Distribution of those aware of N2 by regions, age and gender, April 2025, n=97, quantity, %
26. Comparison of general knowledge about N and N2 by regions, April 2025, quantity, %
27. Distribution of loyal customers of N1 by regions, age and gender, April 2025, n=20, quantity, %
28. Comparison of knowledge and use of N1 by regions, April 2025, quantity, %
29. Distribution of loyal customers of N2 by regions, age and gender, April 2025, n=31, quantity, %
30. Comparison of knowledge and use of N2 by regions, April 2025 , quantity, %
31. Motivators for choosing the N brand, April 2025, n=53, quantity, %
32. Distribution of supporters of the "silence concept" among users of the brand N by regions, age and gender, April 2025, n=37, quantity, %
33. Distribution of supporters of isolation among users of the brand N by regions, age and gender, April 2025, n=28, quantity, %
34. Distribution of supporters of a high level of service among users of the brand N by regions, age and gender, April 2025, n=20, quantity, %
35. Distribution of supporters of affordable prices among users of the brand N by regions, age and gender, April 2025, n=18, quantity, %
36. Distribution of potential customers of the brand N by regions, age and article, April 2025, n=96, quantity, %
37. Comparison of knowledge of the brand N with a hint and the potential for its use by regions, April 2025, quantity, %
38. Comparison of knowledge about N2 and the potential for its use by regions, April 2025, quantity, %
39. Evaluation of the brand N by users, April 2025, n=53, weighted average score
40. Reasons for not using the brand N, April 2025, n=128, quantity, %
41. Distribution of respondents by region and gender, April 2025, n=670, quantity, %
42. Distribution of target audience by region, age, gender, April 2025, n=670, quantity, %
43. Distribution of clients of N1 by region, status, age and gender, April 2025, n=20, quantity, %
44. Distribution of clients of N2 by region, status, age and gender, April 2025, n=31, quantity, %
45. Distribution of the target audience of users of country recreation by region, age, gender and status, April 2025, n=670, quantity, %
46. List of geographical names of places of rest, where respondents could not remember the names of residences, April 2025, n=141, quantity, %
47. List of suburban recreation residences named by respondents (level of spontaneous awareness), April 2025, n=501, quantity
48. Distribution of respondents from the survey of brand awareness of N by field of employment and social status, April 2025, n=670, quantity, %
List of graphs and charts:
1. Geography of the brand N awareness study, April 2025, n=670
2. Filtering of brand N awareness study participants by age, April 2025, %
3. Segmentation of brand N awareness study participants by income, April 2025, quantity, %
4. Segmentation of brand N awareness study participants by income, April 2025, quantity, %
5. Sex and age distribution of high- and medium-spending users of country recreation, April 2025, n=670, quantity, %
6. Relationship between the choice of country recreation and the amount of spending on recreation, April 2025, n=670, quantity, %
7. Segmentation of brand N awareness study participants by commitment to country recreation, April 2025, n=670, quantity, %
8. Frequency of visiting country recreation complexes, April 2025, n=670, quantity, %
9. Share of brand awareness of N, April 2025, n=670, %
10. Share of those aware of the new facility N2, April 2025, n=181, %
11. Distribution of participants in the study of brand awareness of N by gender, n=670
12. Type of activity of participants in the survey of brand awareness of N, April 2025, n=670, %
13. Distribution of those spontaneously aware of the brand N by status, n=30
