Market research report on green market in Ukraine. 2023 year
| Date of Preparation: | July 2023 year |
| Number of pages: | 49, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 17 |
| Tables: | 25 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description (methodologies and classifiers)
1.2. Analysis of market development trends (factors of influence, development problems)
1.3. General market indicators, calculation of market capacity in 2019-2022 (production + import - export)
1.4 Evaluation of the shadow segment in the market (based on interviews with consumers and market participants, through the construction of analytical models)
1.5 Market segmentation and structuring
1.5.1 By species (cultures)
1.5.2 By origin (domestic / imported)
1.5.3 By month of sale by origin (seasonality of sales of imported and domestic products)
1.5.4 By implementation in sales channels (B2B (HoReCa / processors), markets, supermarkets, etc.) – evaluation
2. State regulation of the industry. Import duties and major laws that may affect the industry
3. Main market operators (manufacturers and importers)
3.1. List of the main market operators and their structuring (general information, types of activities and specialization; cultures, trademarks and assortment; representation in channels)
3.2. Market shares of the main market operators
3.3. Degree of competition and risks. Factor analysis of competitors' market shares
4. Growing greenery in 2019-2022.
5. Foreign trade and foreign trade
5.1. Export of greens from Ukraine in 2019-2022 (volumes, structure, geography, shares of exporters)
5.2. Import of greens to Ukraine in 2019-2022 (volumes, structure, geography, shares of importers)
6. The range of products presented on the market (construction of assortment maps to determine the saturation of market segments)
7. Price and pricing in the market
7.1. The dynamics of product prices by year and seasonally over the last year
7.2. Average current prices for products
7.3. Description of factors affecting price formation, structure
8. Branding and advertising (analysis of the positioning of competitors on the market, presence in promotion channels)
9. Market consumption analysis
9.1. Consumer preferences for the product, consumer portrait in B2B and B2C
9.2. Structuring and segmentation of consumption by purchasing channels and consumer groups
9.3. Analysis of the level of satisfaction of the need for spicy and salad crops
9.4. The degree of consumer satisfaction
10. Product sales channels (description and evaluation of the sales structure by channels)
11. Conclusions. Predictive market indicators
11.1. Conclusions and forecast trends of market development
11.2. Construction of market development hypotheses. Forecast indicators of market development in 2023-2024.
11.3. Recommendations for market development
12. Investment attractiveness of the industry
12.1. SWOT - analysis of the market direction
12.2. PEST LE - analysis of factors influencing the market
12.3. Existing risks and barriers to market entry. Building a market risk map
List of Tables:
1. Calculation of green market capacity in 2019-2022 (excluding shade), thousand tons
2. Green market capacity by segment in 2019-2022, tons
3. Structure of the green market by types in 2022 in natural terms, tons, %
4. The main market operators in 2022
5. Market shares of the main operators of the green market in natural terms, tons, %
6. Factor analysis of competitors' market shares
7. Dynamics of import volumes of studied crops in 2019-2022, in natural terms, tons
8. Dynamics of import volumes of studied crops in 2019-2022, in value terms, thousand UAH
9. Geography of imports of greenery to Ukraine in 2019-2022, in natural terms, tons and value terms, thousand UAH
10. The main importers of greens to Ukraine in 2019-2022, in natural terms, tons and value terms, thousand UAH
11. Matrix of assortment of greens in Silpo supermarket, number of offers
12. Matrix of assortment of greens in Varus supermarket, number of offers
13. Matrix of assortment of greens in the "Stolichny" market, number of offers
14. Dynamics of the average price of imported products for 2019-2022, UAH/kg
15. Dynamics of the average price of imported products quarterly during 2022, UAH/kg
16. Average sales prices for greens as of June 2023, UAH/kg
17. Result table of the application of IMC in the green market
18. Use of the main advertising channels in the green market by operators
19. Analysis of the use of sales promotion by green market operators by brand
20. Analysis of the branding of the main operators of the green market
21. Analysis of BMI at the point of sale
22. SWOT analysis of the green market
23. PESTLE - green market analysis
24. Segmentation of market risks
25. Green market risk map
List of graphs and charts:
1. Structure of the green market by types of crops and origin in 2022, in natural terms, tons, %
2. Structure of the green market quarterly by origin in 2022, in natural terms, thousand tons, %
3. The structure of green consumption in Ukraine in 2022, %
4. Dynamics of green imports to Ukraine in 2021-2022, quarterly, tons
5. Dynamics of green imports to Ukraine in 2021-2022, quarterly, kg
6. Market segmentation by sales channels, %
7. Dynamics of the volume of green cultivation (in general) in 2019-2022, thousand tons
8. Dynamics of the volume of cultivation of lettuce, cilantro, spinach, onion, parsley and dill in 2019-2022, thousand tons
9. Dynamics of the cultivation of mint, basil and fennel in 2019-2022, tons
10. Green production volumes by region in 2022, tons
11. Dynamics of export volumes of greens of researched crops in 2019-2022, in natural terms, thousand tons
12. Dynamics of imports of greens to Ukraine in 2019-2022, in natural terms, thousand tons and value terms, million UAH
13. The structure of green imports to Ukraine in 2021-2022, in natural terms, tons,%
14. Structure of production costs
15. Sales channels are green
16. Evaluation of the structure of green sales by sales channels
17. Forecast of the capacity of the green market in Ukraine for 2023-2024, thousand tons
