Analysis of the knitwear market in Ukraine. 2019-2024
| Date of Preparation: | December 2024 year |
| Number of pages: | 55, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 13 |
| Tables: | 26 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. General characteristics of the market
1.1. Market description
1.2. Analysis of market development trends. Factors influencing the market
1.3. General market indicators
1.3.1. Calculation of the capacity of the knitwear market in 2019-2024.
1.3.2. Sales volume of clothing on the market in monetary terms
1.3.3. Market segmentation
1.4. Shadow market segment
2. Analysis of competitors on the market
2.1. Main market operators and their structuring
2.2. Market shares of the main market operators
2.3. Degree of competition and risks. Factor analysis of market shares of competitors in individual segments
3. Product range presented on the market
4. Price and pricing on the market
4.1. Pricing of Ukrainian and international brands
4.2. Factors influencing price formation, structure
4.3. Product cost, profitability
5. Branding and advertising
6. Market consumption analysis (based on surveys and desk-based methods)
6.1. Consumer portrait and consumer preferences for different categories of clothing brands
6.2. Analysis of the Internet audience in the industry, search queries and competitor results
6.3. Structuring and segmentation of consumption (B2B, B2C, B2G)
6.4. Analysis of unmet market needs
6.5. Review analysis
7. Product sales channels, assessment of sales structure by channels
8. Investment attractiveness of the industry
8.1. Analysis of market opportunities and threats for further construction of SWOT analysis
8.2. PESTLE - analysis of factors influencing the market and assessment of the probability and degree of their influence
8.3. Existing risks and barriers to market entry
9. Conclusions. Forecast market indicators
9.1. Conclusions and forecast trends of market development
9.2. Market development hypotheses. Forecast indicators of market development in 2025-2030
Appendix 1
List of Tables:
1. Classification of the studied goods according to the UKTZED
2. Capacity of the knitted clothing market, in physical terms in 2019 - 9 months of 2024, tons
3. Current prices for knitted T-shirts as of December 2024, UAH per unit. Goods
4. Structure of the knitwear assortment by gender, %
5. Estimated volume of the shadow segment of the knitwear market in Ukraine in 2019 - 9 months of 2024, UAH million
6. Shares of the main market operators by revenue in 2023, %
7. Factor analysis of the main knitwear operators in Ukraine, 2022-2023
8. Assessment of the importance of price when purchasing knitwear by gender and age categories, %
9. Profitability of companies in 2023, %
10. Use of advertising channels in the knitwear market in Ukraine among the main operators
11. Presence of knitwear market operators in Ukraine in online channels
12. Activity of knitwear market operators in Ukraine in online communication channels
13. Portrait of the knitwear consumer in Ukraine, number of respondents
14. Preferences for knitwear prints by by age and gender segmentation, number of respondents
15. Color preferences of knitted clothing by age and gender segmentation, number of respondents
16. Popularity of using knitted clothing by age and gender segmentation, number of respondents
17. Dynamics of search queries by company names in the knitted clothing market in Ukraine, in 2021 - 11 months of 2024, pcs
18. Average annual number of search queries by types of knitted clothing in 2021 - 11 months of 2024
19 Assessment of the importance of the assortment at points of sale for consumers when choosing a store, %
20. Structure of the clothing market by frequency of purchase, by age and gender distribution, %
21. Analysis of consumer reviews of the main market operators as of December 2024
22. Structure of knitted clothing sales channels, %
23. Factors influencing when choosing a knitted clothing store
24. Opportunities and threats in the knitwear market
25. PESTLE - analysis of factors influencing the market and assessment of the probability and degree of their impact
26. Risk map of the knitwear market
List of graphs and charts:
1. Dynamics of the inflation index for 2019 - 11 months of 2024, %
2. Dynamics of the capacity of the knitted clothing market in Ukraine in 2019 - 9 months of 2024 in monetary terms, UAH million
3. Dynamics of the volume of sales of knitted clothing in Ukraine for 2019 - 9 months of 2024, in monetary terms, UAH million
4. Dynamics of the volume of sales of knitted clothing in Ukraine for 2019 - 9 months of 2024 in monetary terms, USD million
5. Average annual exchange rate of the US dollar, 2019- 11 months 2024, UAH, %
6. Assessment of the brand's influence on the choice of clothing by consumers by gender, %
7. Assessment of the importance of environmental friendliness of products for consumers when choosing clothing, by gender, %
8. Assessment of the importance of the country of origin of the product for consumers when choosing clothing, by gender, %
9 TOP-5 search queries by main operators in 2021-11 months 2024, pcs.
10. Structure of knitwear consumption by segments, %
11. Importance of product quality when buying clothes for consumers, number of respondents
12. The most popular clothing brands among Ukrainians, %
13. Forecast of the capacity of the knitwear market in Ukraine in value terms, mln UAH in 2019-2030
