Analysis of the designer women's clothing market in Ukraine. 2021-2024.
| Date of Preparation: | December 2024 year |
| Number of pages: | 52, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 9 |
| Tables: | 17 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
- This report can be updated and customized based on your business goals; you can also purchase part of report (no less than 50%) at a more affordable price
- Failed to find your market research report? - contact us
- You can also order feasibility study and business plan for your business idea
Detailed contents:
1. General characteristics of the market
1.1. Market description, goals and objectives of the study, research methodologies, classifiers and sources of information
1.2. Factors influencing the women's clothing market in Ukraine and their manifestation during 2021-2024, main trends, market features, problems and prerequisites for development
1.3. Main trends of the designer women's clothing market in Ukraine
1.4. Main market indicators
1.4.1. Total capacity of the women's clothing market
1.4.2. Estimated sales in the designer women's clothing market
1.5. Market segmentation (by price segments, by clothing style)
2. Analysis of imports of designer women's clothing of the middle price segment into Ukraine in 2021 - 9 months of 2024 (main brands, import dynamics)
3. Main players in the designer clothing market
3.1. Brief description and structuring of brands
3.2. Advantages and disadvantages of Ukrainian brands compared to international market players
3.3. General positioning and definition of a unique selling proposition
3.4. Analysis of offline presence of market players. Participation in exhibitions, showrooms
3.5. Analysis of websites of major market players
3.6. Analysis of social networks of major market players
3.7. Strengths and weaknesses of companies in the designer clothing market. Degree of competition and risks
4. Price and pricing in the market. Average current prices for designer women's clothing
5 Analysis of consumption in the market (based on a survey and in the office)
5.1. Consumer preferences for the product, consumer portrait for different categories of clothing brands
5.2. Analysis of the Internet audience in the industry, search queries and issuance of market operators
5.3. Analysis of unmet market needs and sales potential
5.4. Degree of consumer satisfaction (review analysis)
5.5. Consumer portrait and analysis of consumer behavior in the designer women's clothing market (based on a survey)
5.6. Analysis of the main trends and challenges of the market (based on the results of in-depth interviews with business representatives)
6. Product sales channels (description and assessment of the sales structure by channels)
7. Conclusions. Forecast market indicators
7.1. Conclusions and forecast market development trends
7.2. Building market development hypotheses. Forecast market development indicators in 2025–2030
Appendix 1 - Consumer survey questionnaire
List of Tables:
1. UKTZED codes of the studied goods
2. Capacity of the women's clothing market in Ukraine for 2021-9 months of 2024, in monetary terms, billion UAH
3. Current prices for designer women's clothing of the main competitors in the Ukrainian market by product type, as of the end of December 2024, UAH
4. Dynamics of imports of branded clothing to Ukraine and in 2021 - 9 months of 2024, in monetary terms, million UAH
5. Comparative analysis of the ratings of the most popular brands around the world as of December 2024
6. Comparative analysis of the average display of brands for December 2024
7. Comparative analysis of the leading social networks that directed traffic to the website of the studied brands for December 2024
8. Quality and frequency of maintaining social pages of the studied companies
9. SWOT analysis of the studied companies in the market
10. Degree of competition and risks of the studied companies in the market
11. Average current prices for designer women's clothing of the main market operators by product type, as of the end of December 2024, UAH
12. Pricing factors in the designer women's clothing market in Ukraine
13. Dynamics of the issuance of market operators in search queries for 2021-11 months of 2024, in natural terms, number of queries per month
14. Portrait of the designer clothing consumer in Ukraine according to the survey results, number of respondents
15. Analysis of trends, consumer preferences of customers, threats and opportunities in the designer clothing market in Ukraine according to the results of expert interviews
16. Analysis of sales channels
17. Hypotheses and forecast indicators of market development in 2025-2030.
List of graphs and charts:
1. Share of incoming traffic from a computer compared to mobile gadgets for December 2024
2. Distribution of the share of group traffic by country for December 2024
3. Average monthly dynamics of requests for TOP-10 brands for 2021-11 months of 2024, in natural terms, average number of requests per month
4. Structure of requests by brand names of the market for 2021-11 months of 2024, %
5. Geography of search queries for designer clothing in 2024, %
6. Analysis of behavioral aspects of buyers and consumers of designer clothing in Ukraine
7. Comparative analysis of consumer preferences regarding channels for purchasing designer clothing in Ukraine, number of responses
8. Motivational factors of buyers and consumers when choosing designer clothing brands in Ukraine, number of responses
9. Structure of sales of designer women's clothing of small local brands by sales channels on the Ukrainian market, %
