Market research report on retail market in the segment of non-food discounters in Poland. 2022 year
| Date of Preparation: | November 2022 year |
| Number of pages: | 14, Arial, 1 interval, 10 pt |
| Graphs and charts: | 5 |
| Tables: | 7 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Analysis of retail market development trends (factors of influence, development problems)
1.2. General market indicators
1.3. Market segmentation and structuring (geographically, by store segments)
2. Analysis of competitors on the market
2.1. List of the main market operators and their analysis
2.2. Market shares of the main operators
3. Assortment and pricing
3.1. Construction of assortment maps of stores on the market
3.2. Analysis of commodity prices and comparison between networks
3.3. Identification of local manufacturers of home goods that provide sales in stores of the studied segment (overview during work on other sections)
4. Analysis of the number of Ukrainians in Polish cities
5. General conclusion after the first stage of analysis of the Polish market
List of Tables:
1. Description of key players on the Polish market in the studied segment
2. The saturation level of discounters in different cities of Poland
3. Average prices for promotional goods in networks, zlotys
4. Distribution of Ukrainians by Polish cities
5. Term of stay of Ukrainian refugees in Poland
List of graphs and charts:
1. Dynamics of the volume of sales of retail goods in Poland
2. Dynamics of the volume of sales of consumer goods in Poland, in monetary terms
3. Volumes of sales of non-food products in 2015-2021, in monetary terms
4. Volumes of sales in discounter stores
5. Volumes of sales in non-food discounter stores
6. Distribution of sales of retail goods by type of stores, in monetary terms
7. Shares of the largest retail chains,%
