Analysis of the biscuit market in Ukraine. 2025
| Date of Preparation: | June 2025 year |
| Number of pages: | 35, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 3 |
| Tables: | 37 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. General characteristics of the market
1.1 Description of the study (introductory paragraph with a description of the product boundaries, goals and objectives of the study, market segmentation used, research methodology, classifiers and sources of information)
1.2. Analysis of the main market trends
2. General market indicators
2.1. Calculation of market capacity in 2024 in physical terms
2.2. Sales volume of products on the market in monetary terms
2.3. Segmentation and structuring of the market (by type)
3. Main market operators (manufacturers and importers)
3.1. List of main market operators and their structuring (general information, types of activity and specialization; product groups, brands and assortment; presence in networks and sales channels)
3.2. Market shares of main market operators (manufacturers including exports and importers)
3.3. Degree of competition and risks. Factor analysis of competitors' market shares
4. Foreign trade and foreign economic activity
4.1. Export of biscuits from Ukraine in 2024 (volumes)
4.2. Import of biscuits to Ukraine in 2024 (volumes, structure, geography, shares of importers)
5. Product range presented on the market (construction of assortment maps to determine the saturation of market segments - by type of dough, additives, packaging format)
6. Price and pricing on the market
7. Branding and advertising (analysis of competitors' positioning on the market, presence in promotion channels)
8. Product sales channels (description and assessment of the sales structure by channels)
9. Investment attractiveness of the industry
9.1. Analysis of market opportunities and threats for further construction of SWOT analysis
9.2. PEST LE - analysis of factors influencing the market and assessment of the probability and degree of their influence. Building a map of market risks
9.3. Existing risks and barriers to market entry
10. Conclusions. Market forecast indicators
10.1. Conclusions and forecast market development trends
10.2. Building market development hypotheses. Forecast market development indicators in 2025-2026
10.3. Recommendations for market development
List of Tables:
1. UKTZED and NPP codes of the studied products
2. Main trends in the biscuit market
3. Capacity of the biscuit market in Ukraine in 2024, in natural terms, thousand tons
4. Sales volumes of biscuits in Ukraine in 2024, in monetary terms, billion UAH
5. Assortment and trademarks X
6. Assortment and trademarks X
7. Assortment and trademarks X
8. Assortment and trademarks X
9. Assortment and trademarks X
10. Assortment and trademarks X
11. Assortment and trademarks X
12. Assortment and trademarks X
13. Assortment and trademarks X
14. Assortment and trademarks X
15. Description and shares of small operators in the biscuit market in Ukraine in 2024 in terms of volume, tons, %
16. Assessment of the competitive environment in the biscuit market using the M. method. Porter
17. Market shares of major biscuit operators in Ukraine, in kind, thousand tons
18. Exports of biscuits from Ukraine in 2024, in kind and monetary terms, thousand tons, billion UAH
19. Imports of biscuits to Ukraine in 2024, in kind and monetary terms, thousand tons, billion UAH
20. Structure of biscuit imports to Ukraine in 2024, in kind, thousand tons
21. Geography of biscuit imports to Ukraine in 2024, in kind, thousand tons
22. Major importers of biscuits to Ukraine in 2024, in kind, thousand tons tons
23. Product range presented on the market as of May 2025
24. Wholesale and retail prices for cookies in Ukraine as of May 2025, UAH including VAT
25. Resulting table of IMC application in the studied markets
26. Use of main advertising channels in the studied markets by operators
27. Comparative table of application of video advertising by market operators by brands
28. PR activities of main market operators and their cooperation with the media
29. Analysis of the presence of market operators in online communication channels
30. Analysis of the activity of market operators in online communication channels
31. Analysis of branding of main operators in the confectionery market
32. List and description of upcoming industry exhibitions
33. Assessment of the structure of cookie sales by channels, %
34. Opportunities and threats for introducing a brand to the cookie market in Ukraine
35. PEST LE analysis of the biscuit market in Ukraine
36. Risk map for the entry of a biscuit brand into the Ukrainian market
37. Barriers to the entry of a biscuit brand into the Ukrainian market
List of graphs and charts:
1. Structure of the coffee biscuit market by type in Ukraine in 2024, in natural terms, %
2. Shares of the main operators in the biscuit market in Ukraine in 2024 in natural terms, %
3. Forecast assessment of the capacity of the biscuit market in Ukraine in 2025-2026, in natural terms, thousand tons
