Market research report of the online microcredit market in Ukraine. 2024 year
| Date of Preparation: | March 2024 year |
| Number of pages: | 22, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 6 |
| Tables: | 14 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General market analysis.
1.1. Analysis of market development trends in 2023, trend analysis.
1.2. General market indicators, market capacity 2022-2023. Rating.
1.3. Segmentation and structuring of the market (allocation of the share of online loans from the total volume). Other market operators who solve the need for quick money (pawn shops, credit unions, etc.); assessment of their share.
1.4. The experience of other countries in the development of the online lending segment (a general section in the format of monitoring open sources).
1.5. State regulation of the market (main laws regulating the industry, prospects for changes in legislation and control bodies) - changes for 2023.
1.6. Forecasts, market development trends until 2030.
1.7. Investment attractiveness of the industry.
1.8. PEST, SWOT analysis of market direction.
1.9. Risks and barriers to market development.
2. Analysis of consumers.
2.1. Consumer preferences. Portrait of the consumer (cabinet style).
2.2. Consumption situations, segmentation and structuring of consumption.
3. Competitive analysis.
3.1. Direct competitors.
3.1.1 List, segmentation and structuring of the main market operators.
3.1.2 Market share (according to financial statements, ratings), 2023 - estimate.
3.1.3 Positioning and Target audience targeted by the company.
3.1.4 UTP (unique selling proposition), if available, competitive advantages.
3.1.5 Price segmentation, interest/annual interest.
3.1.6 Amounts of loans (min., max.) and types.
3.1.7 Loan terms (min., max.) .
3.1.8 Time (speed) of loan issuance. (According to available information, without processing a request for a loan).
3.1.9 Promotions (what are the main types of promotional offers).
3.1.10 Affiliate programs (bring a friend, as well as joint programs, for example, with gas stations or pharmacies, etc.), loyalty programs.
3.1.11 Promotion formats, sources of customer attraction.
3.1.12 Convenience and availability of information on the site.
3.1.13 Availability of a mobile application.
3.1.14 Use of social networks.
3.1.15 Analysis of search advertising by given types of queries in Google (advertisements of competitors, analysis of distinguishing features).
3.1.16 Branding (identity, colors, tone of the brand).
3.2. Groups (in the middle of one group several companies under different brands that solve a need).
3.2.1 The role of each company in the group structure.
3.2.2 If there are 3 microfinance organizations in the group - positioning and conditions of each, assessment of the share in the group, how the audience is redistributed.
3.2.3 Activities within the group, cross-promo (is there such a thing).
3.3 Related companies (those that solve the need for quick money - pawnshops, credit unions) TOP 5 on the market.
3.3.1 Evaluation of market shares.
3.3.2 Positioning, target audience, UTP.
3.3.3 Main products offered.
3.3.4 Pricing policy.
3.3.5 Tools of promotion, branding.
3.3.6 Do the audiences of microfinance organizations and related companies overlap (switch from microfinance organizations to related companies, or vice versa).
List of Tables:
1. Types of microfinance organizations and their specification.
2. List of normative legal acts regulating the activities of microfinance organizations of Ukraine.
3. Analysis of opportunities and threats in the online microcredit market.
4. PESTLE - analysis of the online microcredit market.
5. Segmentation of market risks.
6. Risk map of the online microcredit market.
7. Market share of microfinance organizations without taking into account related companies that solve the need according to the results of 2023, according to financial reporting data, in monetary terms, UAH million, %
8. Analysis of search advertising by given types of queries in Google from 03/01/2023 to 02/29/2024.
9. Shares of microfinance organizations of group 1 participants.
10. Shares of microfinance organizations of group 2 participants.
11. Shares of microfinance organizations of group 3 participants.
12. Shares of microfinance organizations of group 4 participants.
13. Market share of microfinance organizations taking into account related companies that solve the need for credit funds according to the results of 2023, according to financial statements, in monetary terms, UAH million, %.
14. Common features of audiences of users of microfinance organizations and related companies that solve the need for credit funds.
List of graphs and charts:
1. The number of issued microloans in Ukraine during 2021 - 9 months 2023, million, pieces.
2. The average amount of microloans in Ukraine during 2021 - 9 months 2023, in monetary terms, UAH.
3. The amount of debt for microloans in Ukraine during 2021 - 9 months 2023, in monetary terms, billion, UAH.
4. The number of microfinance organizations in Ukraine during 2021 - 6 months 2023.
5. The size of the minimum wage in Ukraine during 2021-2026, in monetary terms, UAH.
6. Companies that are not financial institutions, but have the right to provide separate financial services, as of March 1, 2024, pieces, %.
