Market research report on beverage market in Ukraine. 2023 year
| Date of Preparation: | April 2023 year |
| Number of pages: | 59, Arial, 1 spacing, 10 points |
| Graphs and charts: | 45 |
| Tables: | 23 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description
1.2. Analysis of market development trends (factors of influence, development problems)
1.3. General market indicators, calculation of market capacity in 2022 (production + import - export)
1.4. Beverage segmentation and market structuring (by types)
2. Main market operators (manufacturers and importers) (by beverage segments)
2.1. List of the main market operators and their structuring (general information, types of activities and specialization; product groups, trademarks and assortment)
2.2. Market shares of the main market operators
3. Production of products in 2021-2022 (for each segment separately)
3.1. Dynamics of production in quantitative indicators
3.2. Dynamics of production in value indicators
3.3. Shares of manufacturers
4. Foreign trade and foreign trade (for each segment separately)
4.1. Export of beverages from Ukraine in 2021-2022 (volumes, structure, geography, shares of exporters)
4.2. Import of beverages to Ukraine in 2021-2022 (volumes, structure, geography, shares of importers)
5. The assortment of products presented on the market (construction of assortment maps to determine the saturation of market segments)
6. Price and pricing in the market
6.1. Average current prices for products
6.2. Description of factors affecting price formation, structure
7. Branding and advertising (analysis of the positioning of competitors on the market, presence in promotion channels)
8. Market consumption analysis
8.1. Consumer preferences for the product, consumer portrait
8.2. Analysis of the Internet audience in the industry, search queries and issuing competitors
8.3. Need for the product
9. Product sales channels (description and evaluation of the sales structure by channels)
10. Conclusions. Predictive market indicators
10.1. Conclusions and forecast trends of market development
10.2. Construction of market development hypotheses. Forecast indicators of market development in 2023-2024
10.3. Recommendations for market development
11. Investment attractiveness of the industry
11.1. SWOT - analysis of the market direction
11.2. PEST LE - analysis of factors influencing the market
11.3. Existing risks and barriers to market entry. Building a market risk map
List of Tables:
1. Beverage market capacity in natural terms, 2022, million dal.
2. Geography of beverage exports from Ukraine in 2021 in natural terms, million dal
3. Shares of beverage exporters from Ukraine in 2021 in natural terms, million dal
4. Geography of exports of sweet carbonated water from Ukraine in 2022 in natural terms, million dal
5. Shares of exporters of sweet carbonated water from Ukraine in 2022 in natural terms, million dal
6. Assortment map of sweet carbonated water
7. Assortment map of energy products
8. Assortment map of mineral water
9. Assortment map of vitaminized water
10. Assortment map of sweet still water
11. Assortment card of cold tea
12. Assortment map of low-alcohol drinks
13. Average current prices for drinks, UAH/0.5 l
14. Result table of application of IMC in the mineral water market
15. Use of advertising channels in the beverage market in Ukraine among the main operators
16. Analysis of the presence of mineral water market operators in online communication channels
17. Analysis of the activity of market operators in online communication channels
18. Analysis of the branding of the main operators of the beverage market
19. Analysis of competitors through search queries
20. SWOT analysis of the market direction
21. PEST LE matrix - analysis of factors affecting the beverage market in Ukraine
22. Segmentation of market risks
23. Risk map of the beverage market in Ukraine
List of graphs and charts:
1. Structure of the beverage market by types in 2022, in natural terms, million, dal, %
2. Market shares of the main market operators in natural terms, million dal, %
3. Dynamics of mineral water production in 2021-2022 in natural terms, million dal
4. Dynamics of production of sweet carbonated and non-carbonated water in 2021-2022 in natural terms, million dal
5. Dynamics of production of low-alcohol beverages in 2021-2022 in natural terms, million dal
6. Dynamics of production of energy drinks, vitaminized water and cold tea in 2021-2022 in natural terms, million dal
7. Dynamics of beverage production in 2021-2022 in terms of value, billion hryvnias
8. Shares of mineral water producers in 2021-2022 in natural terms, million dal, %
9. Shares of producers of sweet carbonated and non-carbonated water in 2021-2022 in natural terms, million dal, %
10. Shares of producers of low-alcohol beverages in 2021-2022 in natural terms, million dal, %
11. Shares of producers of energy products, vitaminized water and cold tea in 2021-2022 in natural terms, million dal, %
12. Dynamics of exports of beverages from Ukraine in 2021-2022 in natural terms, million dal
13. Geography and shares of beverage exporters from Ukraine in 2022 in natural terms, million dal
14. Export of mineral water from Ukraine in 2021-2022 in natural terms, million dal
15. Geography of mineral water exports from Ukraine in 2021-2022 in natural terms, million dal, %
16. Shares of mineral water exporters from Ukraine in 2021-2022 in natural terms, million dal, %
17. Dynamics of imports of beverages to Ukraine in 2021-2022 in natural terms, million dal
18. Import of sweet carbonated water to Ukraine in 2021-2022 in natural terms, million dal
19. Geography of imports of sweet carbonated water to Ukraine in 2021-2022 in natural terms, million dal, %
20. Shares of importers of sweet carbonated water in Ukraine in 2021-2022 in natural terms, million dal, %
21. Import of energy products to Ukraine in 2021-2022 in natural terms, million dal
22. Geography of imports of energy products to Ukraine in 2021-2022 in natural terms, million dal, %
23. Shares of energy importers in Ukraine in 2021-2022 in natural terms, million dal, %
24. Import of mineral water to Ukraine in 2021-2022 in natural terms, million dal
25. Geography of mineral water imports to Ukraine in 2021-2022 in natural terms, million dal, %
26. Shares of importers of mineral water to Ukraine in 2021-2022 in natural terms, million dal, %
27. Import of vitaminized water to Ukraine in 2021-2022 in natural terms, million dal
28. Geography of import of vitaminized water to Ukraine in 2021-2022 in natural terms, million dal, %
29. Shares of importers of fortified water in Ukraine in 2021-2022 in natural terms, million dal, %
30. Import of sweet still water to Ukraine in 2021-2022 in natural terms, million dal
31. Geography of imports of sweet still water to Ukraine in 2021-2022 in natural terms, million dal, %
32. Shares of importers of sweet still water in Ukraine in 2021-2022 in natural terms, million dal, %
33. Import of cold tea to Ukraine in 2021-2022 in natural terms, million dal
34. Geography of imports of cold tea to Ukraine in 2021-2022 in natural terms, million dal, %
35. Shares of cold tea importers in Ukraine in 2021-2022 in natural terms, million dal, %
36. Import of low-alcohol beverages to Ukraine in 2021-2022 in natural terms, million dal
37. Geography of imports of low-alcohol beverages to Ukraine in 2021-2022 in natural terms, million dal, %
38. Shares of importers of low-alcohol drinks in Ukraine in 2021-2022 in natural terms, million dal, %
39. Results of Internet audience voting in the "Sweet drink" category
40. Results of Internet audience voting in the "Energy and functional drink" category
41. Results of Internet audience voting in the "Mineral water" category
42. Results of Internet audience voting in the "Cold tea" category
43. Results of Internet audience voting in the category "Low-alcoholic drink"
44. Buyers' preferences when choosing a place to buy drinks, %
45. Forecast indicators of market development in 2023-2027, million dal
