Market research report on mineral water market in Ukraine. 2023 year
| Date of Preparation: | March 2023 year |
| Number of pages: | 45, Arial, 1 interval, 10 pt |
| Graphs and charts: | 24 |
| Tables: | 23 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Analysis of market development trends (factors of influence, development problems)
1.2. General market indicators, calculation of market capacity in 2018-2022 (production + import - export)
1.3. Market segmentation and structuring (by types, origin)
1.4. Raw material base, production technology
2. Main market operators (manufacturers and importers)
2.1. List of the main market operators and their structuring (general information, types of activities and specialization; product groups, trademarks and assortment; regional representation)
2.2. Market shares of the main market operators
2.3. Degree of competition and risks. Factor analysis of competitors' market shares
3. Production of products in 2018-2022.
3.1. Dynamics of production in quantitative indicators
3.2. Dynamics of production in value indicators
3.3. Shares of manufacturers
4. Foreign trade and foreign trade
4.1. Export of water from Ukraine in 2018-2022 (Volumes, structure, geography, shares of exporters)
4.2. Import of water to Ukraine in 2018-2022 (Volumes, structure, geography, shares of importers)
5. The range of products presented on the market (construction of assortment maps to determine the saturation of market segments) - by container size and type of water (carbonated/non-carbonated, mineral)
6. Price and pricing in the market
6.1. Dynamics of product prices
6.2. Average current prices for products
6.3. Description of factors affecting price formation, structure
6.4. Product cost, profitability of the main market operators (2020)
7. Branding and advertising (analysis of the positioning of competitors on the market, presence in promotion channels)
8. Market consumption analysis
8.1. Consumer preferences for the product, consumer portrait
8.2. Analysis of the Internet audience in the industry, search queries and issuing competitors
8.3. Structuring and segmentation of consumption
8.4. Product / service demand (analysis of the share of drinking water consumption by segment (bottled/filtered/delivery))
8.5. The degree of consumer satisfaction (review analysis)
9. Product sales channels (description and evaluation of the sales structure by channels)
10. Conclusions. Predictive market indicators
10.1 Conclusions and forecast trends of market development
10.2. Construction of market development hypotheses. Forecast indicators of market development in 2023-2027
10.3. Recommendations for market development
11. Investment attractiveness of the industry
11.1. SWOT - analysis of the market direction
11.2. PEST LE - analysis of factors influencing the market
11.3. Existing risks and barriers to market entry. Building a market risk map
List of Tables:
1. Classification of mineral waters
2. The capacity of the mineral water market in Ukraine in 2018-2022 in natural terms, million dal
3. Capacity of the mineral water market in Ukraine in 2018-2022 in monetary terms, million UAH
4. The main operators of the mineral water market in Ukraine
5. Volume of production and market shares of the main competitors in the mineral water market in Ukraine, 2022
6. Factor analysis of market share dynamics
7. Segmentation and structuring of market operators (by segments: volume and type of bottle: glass, plastic)
8. Representation of mineral water on the market of Ukraine (by container volume)
9. Current average retail prices (as of March 2023) of mineral water depending on the volume
10. Current average retail prices of water depending on the volume and type of container material
11. Current average retail prices of water depending on the volume and type of water
12. Current average retail water prices depending on the volume and water segment
13. Ownership of TM mineral water to the main operators in Ukraine
14. Result table of application of IMC in the mineral water market
15. Use of advertising channels on the mineral water market in Ukraine among the main operators
16. Analysis of the presence of mineral water market operators in online communication channels
17. Analysis of the activity of market operators in online communication channels
18. Analysis of the branding of the main operators of the mineral water market
19. Analysis of competitors through search queries
20. SWOT analysis of the market direction
21. PEST LE matrix - analysis of factors affecting the mineral water market in Ukraine
22. Segmentation of market risks
23. Risk map of the mineral water market in Ukraine
List of graphs and charts:
1. Consumer price index for mineral water, to the previous period, %
2. Seasonality of production of carbonated and non-carbonated mineral water, thousand dal.
3. The structure of the mineral water market depending on the origin of products in 2018-2022, in natural terms, %
4. Structure of the mineral water market by type of water in Ukraine, 2021-2022 in natural terms, %
5. Market shares of the main operators in 2022 in natural terms, %
6. Dynamics of mineral water production in Ukraine, 2018-2022, in natural terms, million dal
7. Dynamics of mineral water production in Ukraine, 2018-2022, in monetary terms, million UAH.
8. Shares of producers on the mineral water market in Ukraine in 2021-2022 in natural terms, %
9. Export of mineral water from Ukraine in 2018-2022 in natural terms, million dal
10. Export of mineral water from Ukraine in 2018-2022 in monetary terms, million UAH
11. The structure of companies exporting mineral water from Ukraine in 2022 in natural terms, %
12. Geography of mineral water exports from Ukraine in 2022 in natural terms, %
13. Import of mineral water to Ukraine in 2018-2022 in natural terms, million dal
14. Import of mineral water to Ukraine in 2018-2022 in monetary terms, million UAH
15. Geography of mineral water imports to Ukraine in 2022 in natural terms, %
16. The structure of companies importing mineral water to Ukraine
17. Structure of Ukrainian companies importing mineral water
18. Dynamics of average prices for mineral water in Ukraine in 2018-2022, UAH/l
19. Results of Internet audience voting in the "mineral water" category
20. Structure of the population of Ukraine by age groups (as of the end of 2022)
21. Structure of consumers aged 20-55 in the regions of Ukraine (as of the end of 2022)
22. Structure of mineral water consumption among consumers
23. Buyer preferences when choosing a place to buy soft drinks (including mineral water), %
24. Forecast indicators of market development in 2023-2027, million dal
