Market overview – independent analytics by Pro-Consulting
The analytical market overview contains retrospective analytics and forecasts for certain indicators and trends development.
You can find examples of published market and marketing research in the published market research reports catalog (more than 1700 published market research reports).
Pro-Consulting will develop an optimal research structure of your market to prepare a summary analytical report. The standard terms for developing a market overview structure is 1 working day; market overview terms – 10-14 working days.
The basic structure of the market overview by Pro-Consulting consists of the following analytical blocks:
- General characteristics of the market (trends, segmentation, raw materials base, market capacity, etc.)
- State regulation of the industry (taxation, basic laws, public procurement, etc.)
- Overview of products manufacture and sales dynamics (in quantitative and cost indicators; dynamics of indicators)
- Overview and analysis of the major market operators’ activities (analysis of competitors, market shares, factor analysis)
- Sales in the market (sales by competitors, by types of products, consumption)
- Review of foreign trade (structure of imports / exports, geography of supplies, etc.)
- Price and pricing in the market (price dynamics, pricing factors, prime cost, profitability)
- Overview and analysis of consumer preferences (consumer portrait, Internet audience, B2G consumption, structuring and segmentation of consumers)
- Sales channels of products (structuring sales by channels)
- Assortment of goods / services in the market
- Conclusions. Calculation of market forecast indicators
- Investment attractiveness of the market (industry)
If you need information on your market (industry) and its forecast indicators in dynamics, just contact us – Pro-Consulting will prepare a market overview for the specific goals and objectives of your enterprise
