Market research of the franchising services market in Ukraine. 2020 year
| Date of Preparation: | April 2020 year |
| Number of pages: | 66, Arial, 1 interval, 10 pt |
| Graphs and charts: | 21 |
| Tables: | 25 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the franchising market in Ukraine
1.1. Analysis of trends in the development of the franchising market in Ukraine in 2015-2019 (specifics and problems of the market, factors of influence on the market)
1.2. General indicators of the Ukrainian franchising market, dynamics of the franchising market in 2016-2019 in Ukraine: the number of existing franchises in the market; the number of franchisors; estimation of the number of franchise outlets in Ukraine.
1.3. Market segmentation (by origin of the franchise: foreign / domestic company; by areas) - estimation; shares only
1.4. Dynamics and trends in demand for the purchase of a franchise in Ukraine in 2015-2019, search results of TOP operators - based on an analysis of franchise catalog sites, the number of search queries on the Internet.
2. General characteristics of the market of franchising services in Ukraine
2.1. Analysis of trends in the development of franchising services in Ukraine in 2015-2019 (specifics and problems of the market, factors of influence on the market).
2.2. General indicators of the Ukrainian market, dynamics of the volume of provision of franchising services in 2015-2019 in Ukraine - estimation based on the number of completed projects, financial performance of operators
3. State regulation of the industry
3.1. The main laws regulating the industry (list, brief summary and features of laws). Taxes and fees in the market from the point of view of the operator. Features of state regulation of contractual relations by type of franchising
4. The main market operators are companies that provide services for the creation and sale of franchises (domestic operators, selection of TOP companies in the CIS with a head office not in Ukraine, which have their own franchise in the Ukrainian market):
4.1. Enumeration, contacts and description of the main operators of the market. Segmentation and structuring of the main operators by: presence in the regions of Ukraine and other countries; specializations.
4.2. Competitive analysis of market operators. Formation of a multi-factor analytical model with an estimation of the parameters of companies' work with further calculation of the overall estimation:
- List of services in assortment;
- Availability and main indicators of the franchise (royalty, lump sum, total investment, offer (support) of a potential partner - franchisee, requirements for a potential partner)
- Activity on the Internet and social networks;
- Price segment of services;
- Availability of marketing activities (promotions, etc.);
- Number of points in the network (own offices and franchise points);
- Number of implemented projects. Notable cases;
- Partner retention mechanisms;
- Interesting USPs of competitors - highlighting interesting cases, atypical cases
4.3. SWOT-analysis of TOP-3 companies according to the calculations of item 4.2.
4.4. Market shares of the main operators - estimation based on the financial performance of companies for 2015-2018, multi-factor estimation of the activities of operators
4.5. Level of competition and risks
5. Marketing channels
5.1. List, description, advantages and disadvantages of company websites, analysis of the main sites for selling a franchise in Ukraine and the CIS
5.2. Analysis of search queries from potential customers on the topic of creating a franchise
6. Branding and advertising
6.1. Analysis of advertising of the main market operators; highlighting interesting cases
6.2. Advertising channels used by the main operators, their description and segmentation - based on data from open sources and Google Analytics
6.3. Analysis of the Internet audience of buyers of services in the field of creating and selling a franchise: the average monthly number of requests; issuance of TOP operators upon request - based on Google Analytics
7. Conclusions. Forecast indicators of market development in 2020-2022
7.1. Conclusions and Forecast Market Development Trends
7.2. Building market development hypotheses in 2020-2022 Market potential. Factors influencing market development and capacity building
7.3. Recommendations for entering and further development in the market
8. Investment attractiveness of the industry
8.1. SWOT analysis of the market
8.2. Existing risks and barriers to market entry. Building a risk map of the market
List of Tables:
1. Average salary of full-time employees in Kyiv and factors affecting purchasing power in 2015-2019
2. Main characteristics and indicators of the development of the franchising market in the leading countries in the development of the franchising model
3. TOP-10 global franchises that are represented in Ukraine by country of origin, development industry and the number of outlets in the network
4. Results of cooperation between the franchisor and a specialized consultant
5. Operators of the market of franchising services in Ukraine
6. Services provided by the main operators of the franchising services market in Ukraine
7. Formats/“Packages” of services regarding the development of a franchise from Greens Idea
8. Formats/“Packages” of services regarding franchise promotion from Greens Idea
9. Competitive analysis of the main operators of the franchising services market in Ukraine
10. Franchise Group SWOT Chart
11. SWOT-table FRANCH.BIZ
12. SWOT-table GREENSIDEA
13. Evaluation of operators according to the main criteria for the activity of operators of the franchising services market in Ukraine, points
14. Multifactorial estimation of the activities of the main operators of the franchising services market in Ukraine, points
15. Distribution of shares of the studied operators of the franchising services market in Ukraine based on a multifactorial estimation, %
16. Main indicators of the TOP-5 franchise directories in Ukraine and the CIS
17. Trends in the issuance of TOP operators
18. The average monthly number of requests with the issuance of TOP-3 operators of the franchising services market in Ukraine in 2016 - 2019, the average monthly number of requests
19. Analysis of advertising of the main operators of the franchising services market in Ukraine
20. Segmentation of operators by the criterion of their use of social networks
21. The number of Internet requests in 2015-2019 by categories "buy", "sell", create" a franchise
22. Structure of queries by regions for the query "sale of franchises" in Ukraine, %
23. SWOT-table of the market of franchising services in Ukraine
24. Segmentation of market risks
25. Map of risks for the market of franchising services in Ukraine
List of graphs and charts:
1. Segmentation of the franchising market by distribution segments, %
2. Volume and dynamics of retail trade turnover in Ukraine in 2015-2019, in value, UAH billion
3. Regional distribution of consumption in Ukraine in 2019, %
4. Average wages of full-time employees in Kyiv in 2015-2019, USD/month
5. Average salary of full-time employees by regions of Ukraine in December 2019, UAH
6. Dynamics of the number of franchise outlets (own and partner) in Ukraine in 2015-2019, units
7. Segmentation of franchise outlets (own and partner) in Ukraine in 2015-2019, %
8. Number of active Franchisors (brands) in Ukraine in 2010-2019, units
9. Structure of own and franchise facilities in Ukraine by industry in 2015-2019, units
10. Segmentation of the franchising market in Ukraine by the origin of the franchise (brand) in 2015-2019, %
11. The structure of Internet requests regarding the purchase and sale of a franchise in Ukraine in 2015-2019, %
12. The structure of Internet requests by regions for "buying a franchise" in Ukraine in 2015-2019, %
13. Dynamics and number of requests for the "franchise catalog" and "list of franchises" related to the purchase of a franchise in 2015-2019, average monthly requests
14. Dynamics of the volume of provision of consulting services in the field of franchising in Ukraine in 2015-2019, in value, UAH million
15. Formats / "Packages" of services regarding the development of a franchise from the company FRANCH.BIZ (LLC "Franch")
16. Formats / "Packages" of services regarding the promotion of the franchise from the company FRANCH.BIZ (LLC "Franch")
17. Shares of operators of the franchising services market in Ukraine based on the financial performance of companies in 2015-2018, in value, %
18. Distribution of shares of the studied operators of the franchising services market in Ukraine based on a multifactorial estimation, %
19. The most effective channels for promoting franchising services in Ukraine
20. Average monthly dynamics of the number of requests on the topic "franchise catalog" in the case of a franchise sale in 2015-2019
21. Forecast of the capacity of the franchising services market in Ukraine in 2020-2022, mln UAH
