Analysis of demand and behavior of existing and potential consumers of the gas station network. 2025
| Date of Preparation: | January 2025 year |
| Number of pages: | 46, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 49 |
| Tables: | 29 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. Survey methodology
2. Target audience analysis
2.1. Consumer portrait
2.2. Target and consumer behavior
2.3. Evaluation of the gas station network
2.4. Marketing activities of the gas station
2.5. Conclusions and recommendations on development directions
3. Analysis of the potential audience
3.1. Consumer portrait
3.2. Evaluation and analysis of competitors (competing gas stations)
3.3. Evaluation of the influence of promotion channels on the choice of gas stations
3.4. Conclusions and recommendations
4. Comparative analysis of individual gas stations network
4.1. Consumer portrait
4.2. Target and consumer behavior
4.3. Evaluation of the gas station network
4.4. Conclusions and recommendations
List of Tables:
1. Distribution of surveyed target consumers by day of the week and by location
2. Distribution of surveyed potential consumers by day of the survey and location
3. Distribution of target consumers by purchases of related products and frequency of purchases
4. Distribution of target consumers by recommendations for improving the customer's gas station network
5. Frequency of purchases of related products at gas stations by potential consumers
6. Distribution of target consumers by income level, by location
7. Distribution of target consumers by frequency of car use, by location
8. Distribution of target consumers by type of car (business or personal), by location
9. Distribution of target consumers by place of residence, by location
10. Distribution of target consumers by type of fuel used, by location
11. Frequency of refueling by target consumers at the customer's gas station, by location
12. Distribution of target consumers by standard volume of refueling, by location
13. Distribution of target consumers by purpose of visiting the gas station, by location
14. Distribution of target consumers by purchases of related goods and frequency of purchases by station 1
15. Distribution of target consumers by purchases of related goods and frequency of purchases by station 2
16. Distribution of target consumers by purchases of related goods and frequency of purchases by station 3
17. Distribution of target consumers by purchases of related goods and frequency of purchases by station 4
18. Distribution of target consumers by purchases of related goods and frequency of purchases by station 5
19. Distribution of target consumers by purchases of related goods and frequency of purchases by station 6
20. Distribution of factors that target consumers indicated as important when choosing a gas station, by location
21. Distribution of factors for choosing a gas station by the customer, by by location
22. Distribution of target consumers by reason for first visit to customer's gas station, by location
23. Distribution of target consumers by factors they indicated as advantages of customer's gas station, by location
24. Distribution of target consumers by factors they indicated as disadvantages of customer's gas station, by location
25. Distribution of target consumers by additional services they want to receive at gas stations, by location
26. Distribution of target consumers by frequency of visits to other gas stations, by location
27. Share of target consumers who use competitors' gas stations, by location
28. Reasons for respondents choosing competitors' gas stations, by location
29. Distribution of target consumers by recommendations for each individual customer's gas station
List of graphs and charts:
1. Distribution of target consumers by age categories, %
2. Distribution of target consumers by gender, %
3. Distribution of target consumers by type of employment, %
4. Distribution of target consumers by income level, %
5. Distribution of target consumers by car brand, %
6. Distribution of target consumers by car age, %
7. Distribution of target consumers by frequency of car use, %
8. Distribution of target consumers by type of car (business or personal), %
9. Distribution of target consumers by type of company car (private or municipal), %
10. Distribution of target consumers by place of residence, %
11. Share of respondents who additionally refuel canisters
12. Reasons for additional refueling of canisters and cylinders, %
13. Distribution of target consumers by type of fuel they refuel, %
14. Frequency of refueling by target consumers at stations customer, %
15. Distribution of target consumers by standard volume of refueling, %
16. Distribution of target consumers by purpose of visiting customer stations, %
17. Distribution of factors that respondents indicated as important when choosing customer stations (based on the results of open-ended questions of visitors), %
18. Distribution of target consumers by factors for choosing customer stations (based on the results of open-ended questions), %
19. Distribution of target consumers by reason for first visit to customer station (based on the results of open-ended questions), %
20. Distribution of target consumers by factors that they indicated as advantages of customer stations (based on the results of open-ended questions), %
21. Distribution of target consumers by factors that they indicated as disadvantages of customer stations (based on the results of open-ended questions), %
22. Distribution of target consumers by frequency of visits to other stations, %
23. Share of target consumers who use competitor stations, %
24. Reasons for respondents' choice of stations competitors, %
25. Distribution of target consumers by services they want to receive at the customer's stations, %
26. Main social networks in which the customer's station visitors are registered, %
27. Main sources of information and news among the customer's station visitors, %
28. Distribution of target consumers by radio stations they listen to, %
29. Distribution of potential consumers by age categories, %
30. Distribution of potential consumers by gender, %
31. Distribution of potential consumers by type of employment, %
32. Distribution of potential consumers by income level, %
33. Distribution of potential consumers by car brand, %
34. Distribution of target consumers by car age, %
35. Distribution of potential consumers by place of residence, %
36. Distribution of potential consumers by type of fuel they refuel, %
37. Distribution of potential consumers by frequency of refueling, %
38. Distribution of potential consumers by customer stations they use, %
39. Factors for choosing customer stations by potential consumers, %
40. Volume of refueling of a car by potential consumers at customer stations, %
41. Assessment of the level of awareness of customer stations among potential respondents, %
42. Distribution of potential consumers by frequency of refueling at customer stations among those who know about them, %
43. Main advantages of customer stations indicated by potential consumers (based on open-ended questions), %
44. Main reasons for choosing another station instead of customer stations (based on open-ended questions of potential consumers), %
45. Main factors for choosing customer stations by potential consumers, %
46. Distribution of potential consumers by additional services they want to receive at customer stations, %
47. Social networks in which potential consumers are registered, %
48. Main sources of information and news among potential consumers consumers, %
49. Distribution of potential consumers by radio stations they use, %
