Market analysis of cereal and protein bars in Ukraine. 2025
| Date of Preparation: | July 2025 year |
| Number of pages: | 40, Arial, 1 interval, 10 pt |
| Graphs and charts: | 14 |
| Tables: | 26 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. General characteristics of the market
1.1. Description of the market, analysis of its development trends (factors influencing the market and their manifestation during the study period, problems and prerequisites for development)
1.2. General market indicators, calculation of market capacity (total and separately for each type of the researched goods) in 2021-5 months. 2025 (production + imports - exports). Estimation
1.3. Market segmentation and structuring (by origin)
2. Key market players (producers and importers)
2.1. List of major market players and their structuring (general information, types of activities and specialisation; product groups, brands and assortment; regional representation)
2.2. Market shares of the main market players. Estimation
2.3. Degree of competition and risks
3. Estimation of production in 2021-5 months. 2025.
4. Foreign trade and foreign economic activity
4.1 Export of bars from Ukraine in 2021-5 months. 2025 (volume, structure)
4.2 Imports of cereal and protein bars to Ukraine in 2021-5 months. 2025 (volumes, structure, geography, shares of importers). Separately for each type of goods under study
5. The range of products presented on the market (building assortment maps according to the main characteristics of the product to determine the saturation of market segments)
6. Price and pricing in the market
6.1. Dynamics of product prices
6.2. Average current prices for products
6.3. Description of factors influencing price formation, structure
6.4. Analysis of price segments in the bar market
7. Branding and advertising (analysis of competitors' positioning in the market, presence in promotion channels)
8. Analysis of consumption in the market
8.1. Consumer preferences regarding the product, consumer portrait (desk-based method)
8.2. Analysis of the Internet audience in the industry, search queries and competitors' results
8.3. Degree of customer satisfaction (feedback analysis)
9. Product sales channels (description and evaluation of the sales structure by channels)
10. Conclusions. Forecast indicators of the market
10.1. Conclusions and forecast trends in market development
10.2. Building hypotheses of market development. Forecast indicators of market development in 2025-2028 35
10.3. Recommendations for development in the market 36
11. Investment attractiveness of the industry 37
11.1. Analysis of market opportunities and threats for further SWOT analysis
11.2. PEST LE - analysis of market influencing factors and assessment of the probability and degree of their impact
11.3. Existing risks and barriers to market entry
List of Tables:
1. Market capacity (commonly studied segments) in Ukraine for 2021-5 months. 2025, in physical terms, tons
2. Market capacity of cereal bars in Ukraine for 2021-5 months. 2025, in physical terms, tons
3. Market capacity of protein bars in Ukraine for 2021-5 months. 2025, in physical terms, tons
4. Structure of the market of cereal and protein bars by origin in Ukraine, for 2021-5 months. 2025, in physical terms, %.
5. Shares of the main producers of cereal and protein bars in Ukraine, for 2021-2024, in monetary terms, %.
6. Shares of the main importers of cereal and protein bars in Ukraine, 2021-2024, in physical terms, %.
7. Evaluation of the competitive environment in the market of bars by M. Porter's methodology
8. Structure of exports of protein and cereal bars from Ukraine for 2021-5 months. 2025, in physical terms, tons
9. The structure of imports of protein and cereal bars to Ukraine for 2021-5 months. 2025, in physical terms, tons
10. Geography of imports of cereal bars to Ukraine for 2021-5 months. 2025, in physical terms, %.
11. Geography of imports of protein bars to Ukraine for 2021-5 months. 2025, in physical terms, %.
12. Current prices for cereal bars as of 04.07.2025, UAH per unit and per 100 g, including VAT
13. Current prices for protein bars as of 04.07.2025, UAH per unit and per 100 g, including VAT
14. Distribution of the studied cereal bars by price segments, UAH/100 g, including VAT
15. Distribution of the studied protein bars by price segments, UAH/100 g, including VAT
16. Branding analysis of the main players in the cereal and protein bar market in Ukraine
17. Use of advertising channels in the market of cereal and protein bars in Ukraine among the main market players
18. Analysis of the presence of the main players of the cereal and protein bars market in Ukraine in online communication channels
19. Analysis of the activity of the players of the cereal and protein bars market in Ukraine in online communication channels
20. Portrait of the consumer of cereal and protein bars
21. Dynamics of search queries of the main brands represented on the market of protein and cereal bars in Ukraine, for 6 months of 2021 - 5 months of 2025, number of queries
22. Consumer feedback and product evaluation of the main players in the protein and cereal bars market as of July 2025
23. Opportunities and threats in the market of protein and cereal bars in Ukraine
24. PEST LE - analysis of the market of bars in Ukraine
25. Risk map of the cereal and protein bar market in Ukraine
26. Main barriers for a new player to enter the cereal and protein bar market in Ukraine
List of graphs and charts:
1. Structure of the market of bars by type of goods under study in Ukraine, for 2023-2024, in physical terms, %.
2. Dynamics of cereal and protein production in Ukraine for 2021-5 months. 2025, in physical terms, thousand tons
3. Export volumes of protein and cereal bars from Ukraine for 2021-5 months. 2025, in physical terms, tons
4. Import volumes of protein and cereal bars to Ukraine for 2021-5 months. 2025, in physical terms, tons
5. Shares of importers of cereal and protein bars to Ukraine for 2021-5 months of 2025, in physical terms, %.
6. Dynamics of average import prices for cereal and protein bars for 2021-5 months 2025, in monetary terms, UAH/kg, excluding VAT
7. Dynamics of average import prices for cereal and protein bars for 2021-5 months. 2025, in monetary terms, USD/kg USD/kg, excluding VAT
8. Dynamics of average export prices for cereals and protein bars for 2021-5 months. 2025, in monetary terms, UAH/kg, excluding VAT
9. Dynamics of average export prices for cereals and protein bars for 2021-5 months. 2025, in monetary terms, USD/kg excluding VAT USD/kg excluding VAT
10. Cost structure of cereal and protein bars in Ukraine, %.
11. Analysis of search queries by types of bars in Ukraine, for 6 months of 2021 - 5 months of 2025, number of queries
12. Estimation of the sales structure of protein and cereal bars by channels, %.
13. Forecasted capacity of the cereal bars market in Ukraine under three scenarios for 2025-2028, thousand tons
14. Forecasted market size of protein bars in Ukraine under three scenarios for 2025-2028, thousand tons
