Market research report on liquid household chemicals market in Ukraine. 2022 year
| Date of Preparation: | December 2022 year |
| Number of pages: | 62, Arial, 1 spacing, 10 points |
| Graphs and charts: | 14 |
| Tables: | 38 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Analysis of market development trends (category description, influencing factors, development problems) - in the market as a whole, by groups and categories
1.2. General market indicators, calculation of market capacity in 2017-9 months. 2022 - by category
1.3. Evaluation of the shadow segment on the market (stores of "goods from Europe"; counterfeit)
1.4. Market segmentation and structuring (by types, origin)
2. Production of products in 2017 – 9 months. 2022
2.1. Dynamics of production in quantitative and value indicators
2.3. Shares of Ukrainian producers
3. Main market operators (manufacturers and importers)
3.1. List of main market operators
3.2. Analysis of shares of well-known global brands in segments and their leading products
3.3. Market shares of the main operators
3.4. Degree of competition and risks. Factor analysis of market shares of competitors by group (comparison of 2021 with 2020 and 2022 with 2021)
4. Foreign trade
4.1. Export of liquid household chemicals and cosmetics from Ukraine in 2017-9 months. 2022 (Volumes, structure, geography, shares of exporters)
4.2. Import of liquid household chemicals and cosmetics to Ukraine in 2017-9 months. 2022 (Volumes, structure, geography, shares of importers)
5. Assortment and pricing on the market
5.1. Analysis of saturation of product segments (number of competitors' offers by product purpose, packaging and segment)
5.2. Average current prices by categories and subcategories
5.3. Description of factors affecting price formation, identification of regularities
6. Branding and advertising (analysis of the positioning of competitors on the market, presence in promotion channels)
7. Market consumption analysis
7.1. Consumer preferences for the product, consumer portrait in B2B and B2C
7.2. Analysis of the Internet audience in the industry, search queries and issuing competitors
7.3. Consumption in the B2G sector. Analysis of public tender purchases - generally by group
7.4. Degree of consumer satisfaction
8. Product sales channels (description and evaluation of the sales structure by channels)
9. Conclusions. Predictive market indicators
9.1. Conclusions and forecast trends of market development
9.2. Construction of market development hypotheses. Forecast indicators of market development in 2022-2027.
9.3. Recommendations for market development
• Expediency of exit
• Prospects of individual segments
•Pricing policy
10. Investment attractiveness of the industry
10.2. PEST LE - analysis of factors influencing the market (the market as a whole)
10.3. Existing risks and barriers to market entry. Building a market risk map
List of Tables:
1. Household chemicals market capacity by main groups, 2017 – 9m2022,
in natural terms, thousand tons
2. Assessment of the shadow segment on the household chemicals market in Ukraine by region, taking into account the prevalence of "goods from Europe" stores and access to counterfeit goods
3. Production of household chemicals, cosmetics for body care in Ukraine, in natural terms, thousand tons
4. Production of household chemicals, cosmetics for body care in Ukraine, in terms of value, UAH million
5. Shares of Ukrainian manufacturers of household chemicals, cosmetics and body care by group, 2020 – 9m2022, in natural terms, thousand tons, %
6. Shares of the main operators of the household chemicals market, in natural terms, thousand tons, %
7. Factor analysis of market share dynamics, 2020 to 2021
8. Factor analysis of market share dynamics, 2021 to 2022
9. Export volumes of liquid detergents and cleaning agents by category, 2017 – 9m2022, in natural terms, thousand tons
10. Export volumes of liquid detergents by category, 2017 - 9m2022, in natural terms, thousand tons
11. Export volumes of liquid dishwashing detergents by category, 2017 – 9m2022, in natural terms, thousand tons
12. Volumes of exports of liquid products for body care by category, 2017 - 9m2022, in natural terms, thousand tons
13. Volumes of imports of household chemicals into Ukraine by category,
in natural terms, thousand tons
14. Shares of importers of household chemicals (detergents) by category 2017-9m2022, in natural terms, thousand tons
15. Shares of importers of household chemicals (cleaning and washing agents, including dishes) by category 2017-9m2022, in natural terms, thousand tons
16. Shares of importers of household chemicals (cosmetics and body care) by category 2017-9m2022, in natural terms, thousand tons
17. Types of the most common containers and lids for household products
18. Dishwashing detergents
19. Price list of household chemicals in Ukraine
20. Result table of IMC application in the market of liquid household chemicals
21. Use of advertising channels in the market of liquid household chemicals among the main operators
22. Comparative table of the use of TV advertising (video advertising) by operators of the market of liquid household chemicals by brand (TOP-5 companies)
23. Comparative table of the use of Internet advertising tools by operators of the household chemicals market by brand (TOP-5 companies)
24. PR activities of the main market operators and their cooperation with mass media
25. Analysis of the presence of market operators in online communication channels
26. The main metrics of the websites of operators of the household chemicals market in Ukraine
27. Number of followers and engagement rate (ER) on the Instagram pages of the main operators of the household chemicals market
28. Analysis of the activity of market operators in online communication channels
29. Analysis of the use of sales promotion by operators of the liquid household chemicals market by brand (TOP-5 companies)
30. Comparative table of the use of direct marketing by the main operators of the market of liquid household chemicals
31. Analysis of the branding of the main operators of the market of liquid household chemicals
32. List and description of industry exhibitions and their participants
33. Evaluation of household chemical brands by consumers on online platforms in 2022
34. Structure of sales channels of household chemicals
35. Price segments on the market of household chemicals in Ukraine, UAH
36. Matrix of PESTEL analysis of influencing factors
37. Segmentation of market risks
38. Risk map for the market of household chemicals in Ukraine
List of graphs and charts:
1. Structure of the liquid household chemicals market by product origin, 2017, 2021 and 2022, %
2. Structure of the liquid household chemicals market by selected product categories, 2022, %
3. The share of the children's line in the market of household chemicals (detergents), 2017, 2022, in natural terms, %
4. The structure of the ecological line by category, in natural terms, 2021.
5. Shares of well-known global brands in segments, in natural terms, 2022, %
6. Geography of export of liquid household chemicals from Ukraine, 2017, 2020, 2022, in natural terms, thousand tons
7. The structure of the import of household chemicals, in natural terms,
2017, 2021 and 2022
8. Means for washing and cleaning
9. Detergents
10. Use of advertising channels before and after February 24, 2022, % of companies
11. Dynamics of searches for household chemicals (detergents, cleaning agents, dishwashing agents)
12. Structure of tender purchases of household chemicals by group, in monetary terms, 2022, %
13. Forecast capacity of the household chemicals market in Ukraine, 2022-2027, in natural terms, thousand tons
14. Alternative entry points to the market of household chemicals
