Market analysis of online stores selling luxury cosmetics in Ukraine. 2024 year
| Date of Preparation: | July 2024 year |
| Number of pages: | 49, Arial, 1 interval, 10 skittles |
| Tables: | 33 |
| Payment method: | non-cash or cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | ukrainian, russian, english |
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Detailed contents:
1. General characteristics of the market
1.1. Market description (history of development, specifics)
1.2. Analysis of trends in the development of the online shopping market (factors of influence, development problems)
1.3. General market indicators
- Estimation of sales volumes of cosmetics in Ukraine
- Estimation of sales of cosmetics through online stores (if available from open sources)
- Number of online stores of luxury cosmetics
1.4. Segmentation and structuring of the market (by type of product, by brand in the category)
2. Main market operators (online stores)
2.1. List of major market operators and their structuring
- General information, types of activities and specialization;
- product groups, trademarks and assortment (building assortment cards with the number of goods by main groups);
- Prices for basic goods
- Delivery methods
- Analysis of promotion (presence in catalogs, activity in social networks, media, other activity)
- Analysis of reviews about the online store
- Analysis of the portrait of the main customers of online stores (based on the analysis of profiles in social networks)
- Main indicators of the site and search results for key queries
3. Analysis of the assortment of online stores, selection of product groups that need to be strengthened
4. Analysis of pricing in the market
4.1 Average current prices for basic goods, assessment of customer margins
4.2. Payment and delivery terms and conditions
5. Branding and advertising (analysis of competitors' positioning in the market, presence in promotion channels)
6. Analysis of market consumption (desk-based).
6.1. Analysis of quantitative and qualitative characteristics of consumers
6.2. Analysis of customer behavior in the context of online shopping
7. Conclusions. Forecast indicators of the market
7.1. Conclusions and forecast trends in market development
7.2. Building hypotheses of market development. Forecast indicators of market development in 2024-2026
7.3. Recommendations for market development
- Expediency of creating an online store of niche luxury cosmetics
- Potential market capacity
List of Tables:
1. Segmentation of luxury cosmetics by brands
2. Representation of the studied brands in the MAKEUP online store
3. Representation of the researched brands in the online store BROCARD
4. Representation of the researched brands in the online store Princess Shop
5. Representation of the researched brands in the online store PARFUMS
6. Representation of the researched brands in the online store LIP
7. Representation of the researched brands in the online store Romanova Room
8. Representation of the researched brands in the online store Luxury cosmetos
9. Representation of the researched brands in the online store Royal Cosmetic
10. Representation of the researched brands in the online store STOREES BEAUTY
11. Representation of the researched brands in the online store EVA
12. Representation of the researched brands in the Galitska online store
13. Representation of the researched brands in the online store FORMA STORE
14. Representation of the researched brands in the online store Amore shop
15. Representation of the researched brands in the online store starlook
16. Representation of the researched brands in the online store Flawless
17. Representation of the researched brands in the online store Shoppingtema
18. Representation of the researched brands in the online store Mirkrasota
19. Representation of the researched brands in the online store THE CODE beauty boutique
20. Representation of the studied brands in the Bene online store
21. Representation of the researched brands in the Goddess online store
22. Representation of the researched brands in the online store A beauty bar
23. Analysis of customer reviews of the presented online stores of luxury cosmetics
24. Average monthly number of keyword queries (luxury cosmetics brands) for the period July 2024
25. Results table of the use of IMC in the market of online stores selling luxury cosmetics in Ukraine
26. Comparative table of the use of Internet advertising tools in the market of online stores selling luxury cosmetics in Ukraine by brands
27. PR-activities of the main operators of the market of online stores selling luxury cosmetics in Ukraine and their cooperation with the media
28. Analysis of the presence of operators of the market of online stores selling luxury cosmetics in online communication channels
29. Analysis of the activity of market operators in online communication channels
30. Examples illustrating the forecast trends in the development of the online luxury cosmetics market in Ukraine
31. Key factors that may affect the development of the market segment of the online luxury cosmetics store
32. Key factors that may affect the development of the luxury cosmetics online store market in the context of the geopolitical situation in Ukraine
33. Estimation of the potential market capacity for a new market operator, UAH mln.
