Analysis of the gifts and luxury souvenirs market in Ukraine. 2025.
| Date of Preparation: | September 2025 year |
| Number of pages: | 43, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 8 |
| Tables: | 21 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1.1. Market description (introductory paragraph with a description of the product, research methodology and classifiers, sources of information)
1.2. Analysis of market development trends (trends in premium goods and souvenirs)
1.3. General market indicators
- Number of stores that meet the research criteria
- Estimation of sales volumes in the market based on store revenue and building mathematical models
- Estimation of the shadow segment in the market (comparison of potential and actual market capacity)
1.4. Market segmentation and structuring (by region, estimation of the share of imported souvenirs and gifts)
2. Main companies in the market (online stores (manufacturers and sellers); offline points)
2.1. List of main companies in the market and their structuring
2.2. Market shares (estimation based on financial statements, website traffic, search queries)
2.3. Branding and advertising (analysis of positioning and promotion of competitors in the market)
- Conclusions on the promotion of competitors
2.4. Degree of competition and risks. Factor analysis of market shares of competitors
3. Analysis of imports of the main categories of "gift goods" (up to 10 product groups - Ukrainian Classifier of Goods of Foreign Economic Activities, UCGFEA codes)
3.1. Volumes, structure by type, brands
3.2. Geography of imports
3.3. Importer in Ukraine and foreign seller
4. Product range presented on the market (construction of assortment maps to determine the saturation of market segments) - type, size, style
5. Price and pricing on the market. Average current prices for products within price segments
6. Analysis of consumption on the market
6.1. Consumer preferences for the product, consumer portrait
6.2. Analysis of the Internet audience in the industry, search queries and competitor results
6.3. Survey results 2023
6.4. Analysis of unmet market needs
6.5. Level of consumer satisfaction (review analysis)
7. Investment attractiveness of the industry
7.1. SWOT-analysis of the Customer's concept in the market
7.2. Existing risks of working in the market and barriers to entry into the market
8. Conclusions. Forecast market indicators
8.1. Conclusions and forecast market development trends
8.2. Recommendations for market development
List of Tables:
1. UCGFEA codes of the studied goods
2. Estimated sales volumes in the luxury gifts market (based on a mathematical model),
million UAH per year
3. Average salary by regions of Ukraine for July 2025, UAH/month
4. Analysis of competitors' websites
5. Strengths and weaknesses of the content and ease of use of company websites
6. List of competitors' services in the market of elite gifts and souvenirs
7. Traffic structure by main indicators of site visits
8. Traffic structure by channels
9. Search results by keywords in Google Shopping
10. Analysis of the presence of competitors in the market of gifts and souvenirs in online communication channels
11. Frequency of social networks of main competitors
12. Assessment of the competitive environment in the market of elite gifts and souvenirs according to the M. Porter method
13. Geography of imports by types of gift goods to Ukraine for 2024, in monetary terms, UAH million
14. Volumes of suppliers and buyers in the market of gifts and souvenirs by the studied groups of goods in Ukraine, in monetary terms, for 2024, UAH million
15. Portrait of the consumer in the market of elite gifts and souvenirs in Ukraine
16. Dynamics of search queries of competing stores in the market of elite gifts and souvenirs in Ukraine, for 2024-8 months. 2025, number of queries
17. Dynamics of search queries by keywords in Ukrainian and Russian, for 2024-8 months. 2025, number of queries
18. Frequency of gift purchases depending on cost, number of respondents
19. Factors for choosing a specific place to buy a gift
20. Rating of competing stores according to GOOGLE
21. SWOT- analysis of the Customer's concept in the market of elite gifts and souvenirs
List of graphs and charts:
1. Shares of the main competitors in the market of elite gifts and souvenirs in Ukraine, by search queries in 2024, %
2. Structure of imports of the studied categories of "gift goods" to Ukraine in 2024, in monetary terms, %
3. Geography of imports of "gift goods" to Ukraine in 2024, in monetary terms, %
4. Frequency of purchasing gifts, %
5. Ways of choosing and purchasing gifts by consumers
6. Group of goods for gifts, number of respondents
7. Need for advice from specialists (florists, sommeliers, jewelers, consultants, etc.), %
8. Sources of information about gifts, number of respondents
