Analysis of the online microcredit market in Ukraine. 2019
| Date of Preparation: | February 2019 year |
| Number of pages: | 43, Arial, 1 spacing, 10 pt |
| Graphs and charts: | 19 |
| Tables: | 12 |
| Payment method: | cash or non-cash payment, prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | russian |
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Detailed contents:
1. General characteristics of the online microcredit market in Ukraine
1.1. Analysis of market development trends in 2019 (History of development, specifics, problems, factors affecting the market)
1.1.1. Analysis of search advertising for given types of queries in Google (advertisements of competitors, analysis of distinguishing features)
1.2. General market indicators, calculation of market capacity in 2015-2019 (estimate)
1.3. Segmentation and structuring of the market (allocation of the share of online loans from the total volume)
1.4. The experience of other countries in the development of the online lending segment (a general section in the format of monitoring open sources)
2. State regulation of the market (main laws regulating the industry, prospects for changes in legislation and regulatory bodies) of the online microcredit market in Ukraine - changes for 2019
3. Target audience on the online microcredit market in Ukraine
3.1. Consumer preferences for products, consumer portrait (by cabinet method) - changes for 2019
3.2. Segmentation and structuring of consumption (according to consumer surveys, financial wealth, cost structure, features of credit use)
4. Analysis of competitors in the online microcredit market in Ukraine
4.1. List, segmentation and structuring of the main market operators (by price segments (percentages), terms, loan sizes, annual percentages, site convenience, branding, use of advertising) - changes and news of companies for 2019
4.2. Analysis of competitor promotion (applied advertising methods and image elements, commercials, non-standard solutions). Sources of attracting customers (online / TV and radio / external advertising, others)
4.3. Market shares of the main operators in 2015-2019 (according to financial statements, leads, ratings), 2019 - estimate
5. Conclusions regarding the review of the online microcredit market in Ukraine
5.1. Forecast trends and indicators of market development in 2019-2023. Construction of a multifactor model based on data:
- Macroeconomic indicators
- Demography and socio-economic indicators of the population
- Development of retail trade
- Development potential of Ukrainian and international companies on the market (benchmark)
5.2. Recommendations for market development to maintain a competitive position
6. Investment attractiveness of the online microcredit industry in Ukraine - changes for 2019
6.1. SWOT, PEST - analysis of market direction
6.2. Risks and barriers to market development. Construction of a risk map on the market according to the calculation of the degree of influence and probability of occurrence of risks.
List of Tables:
1. Opportunities and threats to products caused by the manifestation of the factor
2. Search results in the Google search engine for the queries "loan online", "online loan", "quick loan"
3. Ease of registration (test registration to check the time and number of steps)
4. The main operators of the online microcredit market in Ukraine in 2016-2019.
5. Segmentation of the main operators of the online microcredit market in Ukraine according to the origin of capital
6. Site, branding, logo
7. Segmentation of the main operators of the online microcredit market in Ukraine by services
8. Segmentation of the main operators of the online microcredit market in Ukraine by interest rate, loan size, credit terms, age limit for clients
9. Segmentation of the main operators of the online microcredit market in Ukraine by presence in social networks and other means of communication
10. The main operators of the online microcredit market in Ukraine according to financial reporting data in 2017-2018, million UAH, 2019 - estimate
11. Forecast of dynamics of the capacity of the online microcredit market of Ukraine in 2019-2023.
12. SWOT analysis of the online microcredit market of Ukraine
13. PEST analysis of the online microcredit market of Ukraine
14. Risks and barriers to the development of the online microcredit market of Ukraine
15. Ranking of the development risks of the online microcredit market of Ukraine
List of graphs and charts:
1. Dynamics of the number of requests for online microloans in the Google search system in 2018-2019.
2. Dynamics of the number of requests for online microloans in the Google search system in 2018-2019 from mobile devices
3. Dynamics of the number of "quick loan" requests in the Google search system in 2018-2019, million
4. Volume of loans issued by financial companies, UAH billion, 2014-2018, 2019 - estimate
5. Volume of online microloans issued by financial companies, billion UAH, 2014-2018, 2019 - estimate
6. Accents in contextual advertising
7. Segmentation of consumers on the online microcredit market in Ukraine by the purpose of the loan,%
8. Segmentation of consumers on the online microcredit market in Ukraine by gender in 2019, %
9. Segmentation of consumers on the online microcredit market in Ukraine by age criterion,%
10. Segmentation of consumers on the online microcredit market in Ukraine by marital status, %
11. Segmentation of consumers of microfinance organizations on the online microcredit market in Ukraine by the frequency of loans, %
12. Segmentation of consumers of microfinance organizations on the online microcredit market in Ukraine by employment, %
13. TOP-20 companies in the market of quick online loans of Ukraine for 2019
14. Shares of the main market operators in the structure of the main market operators for 2019.
15. Dynamics of online microcredit market capacity in Ukraine in 2018-2023, UAH billion
