Analysis of the online gambling market in Ukraine. 2025
| Date of Preparation: | November 2025 year |
| Number of pages: | 32, Arial, 1 interval, 10 skittles |
| Graphs and charts: | 7 |
| Tables: | 9 |
| Payment method: | prepayment |
| Production method: | e-mail or courier electronically or in printed form |
| Report language: | Ukrainian, Russian, English |
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Detailed contents:
1. Market description, research methodology and information sources
2. General characteristics and history of the development of the official online gambling market in Ukraine
2.1. Key stages of the development of the online gambling market in Ukraine, factors that contributed to this and consequences for market participants. Trends in the development of the online gambling and betting market
2.2. Factors influencing the market and their manifestation during the period under study: development of the Internet, the state of related industries, changes in consumer behavior; problems and prerequisites for development
2.3. Analysis of general indicators of the legal online gambling market in Ukraine (assessment based on reporting by state bodies and based on financial reporting)
2.3.1. Dynamics of market turnover
2.3.2. Dynamics of earnings (net) of market operators
2.3.3. Dynamics of paid tax liabilities (if data are available)
2.4. Illegal market assessment (based on analysis of the positions of the main market participants and quantitative interviews)
3. State regulation of the industry. Overview of the current model of regulation of gambling activities
4. Analysis of key operators
4.1. Brief description and general information (financial statements, GGR - if data is available). Identification of companies offering both casinos and betting (hybrid model)
4.2. Product analysis
4.3. Unique offers
4.4. Promotion analysis
5. Market consumption analysis (based on quantitative survey)
6. Conclusions
6.1. Conclusions on market development trends
6.2. Recommendations for market development based on the study
List of Tables:
1. Fiscal profile of legal gambling in Ukraine (key indicators)
2. Revenues of licensed online casino companies in Ukraine in 2021–9 months 2025, in monetary terms, UAH thousand
3. Net profits of licensed online casino operators in Ukraine in 2021–9 months 2025, in monetary terms, UAH thousand
4. Frequency of play among respondents depending on the intensity of participation, %
5. Distribution of average deposits of online gambling players by age and gender, %
6. Gender analysis of the main reasons for playing, %
7. Gender analysis of the reasons for game breaks or game termination, %
8. Main advertising viewing channels, %
9. Landscape of online casino and bookmaker brands in Ukraine (recognition and use), %
List of graphs and charts:
1. Dynamics of legal gambling market turnover in Ukraine in 2021–9 months of 2025, in monetary terms, billion UAH
2. Dynamics of paid tax liabilities of the legal gambling market in Ukraine in 2021–9 months of 2025, in monetary terms, billion UAH
3. Structure of paid tax liabilities of the legal gambling market in Ukraine in 2025, in monetary terms, %
4. Main motivations of players to start a game or place a bet, %
5. Main sources of advertising of online casinos and bookmakers for players in Ukraine, %
6. Criteria for choosing a platform by players at a specific moment, %
7. The most important criteria for players when choosing a platform, %
